“If you don't know where you are going, you'll end up someplace else.” - Yogi Berra Like so many things in life, a diet, exercise, even saving for retirement, if you don’t know where you’re going, you’ll end up somewhere else. Great things can be achieved if you break it down, make a plan, monitor the data, and adjust as needed. But, if you do not have the playbook ready, strategies blur and nothing happens [...]
Find Your Place in Social Media Marketing As a business owner, it’s important to remember that your target market is most likely on at least one social media network. Therefore, it’s a good idea to put your business on some of these social network sites, as well. Find out what social media network(s) your demographic uses, and use them to promote your business; otherwise, you are not finding all the customers you can! In this blog, we will give you [...]
Reap the Benefits of a Content Calendar Social media marketing is a vital element of any business. In fact, approximately 78% of Americans say that social media influences their purchasing decisions. Therefore, keeping your social media organized is essential for optimizing your promotional strategy. A great way to manage your social media content for your business is with a content calendar. This calendar acts as a management tool that outlines what and when you post and on [...]
Social media is now the “way of the world” and critical to any brand strategy. However, with so much media at our fingertips, it’s easy to understand how your brand and its content can get swept under the rug or how it can be difficult to make yourself stand out. Here are a few tips and tricks that can help your brand hurdle the metaphorical barriers standing between you and successful social content. [...]
Measuring the ROI (return on investment) and creating effective social media marketing strategies is often a challenge for businesses. We’ve provided a guide to why social media strategies are worth the investment and how to tackle your social media strategy. Check out our social media case study with our partner, Acadian Home Builders Association for an example of how social media drives ROI. What are the Benefits of Social Media? [...]
Managing Social Media for Your Business Social media is one of the fastest growing tech industries, so it's no surprise that social media management has turned into a prevalent 21st century business. The question is, how do you cultivate effective social media management for your business? In 2019, Pew Research recorded that about 80% of the U.S. population uses social media for both personal and business use. While we're aware that most of the people around us are on [...]
Social Media is ever growing and involves more than just having a profile. With 88% of all adults aged 18 to 29 using social media, it is no longer enough to just be there. Customers expect companies to be interactive and genuine. They are often less likely to pick up the phone or email customer service. Instead, they expect to build a relationship with companies they do business with via social media. So what are the 6 key steps [...]
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