Marketing Trends for 2022

Before smartphones, there were landlines. Before landlines, there were telegraphs. The way we communicate and receive information about the world around us is steadily evolving. As technology progresses, so has the world of marketing. Traditionally marketing only covered print, billboards, radio, and television. Today, marketing includes all those elements, plus social media, web design, email marketing, branding, and so much more! As we approach year two of the (not so) post-pandemic world, and wrap up loose ends [...]

Branding Strategy: Essential to your Business

Here at Firefly Marketing Solutions, we not only believe in creating a quality product or service, we also believe in the significance of establishing your brand image and voice. As a marketing agency, we are all too familiar with how branding and marketing strategies are relegated as non-factors and are often disregarded as an essential part of a business’s success. But what most businesses fail to realize is that having a marketing strategy in place, as well [...]

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