Make it easy for both current and potential patients to find information on your website with an intuitive landing page. Your most commonly accessed features should be easily accessible – this includes a booking link, insurance and billing portal, and any important announcements. By creating a dynamic page that is regularly updated, your patients can learn more about your practice and recognize that you are highly engaged.
When choosing a medical practice, patients are looking to make a connection with their provider. Show that you are a good fit with personalized commentary about your practice, detailing your background, service areas, and other details that tell the story of your practice.
Showcase the talent in your office with bios and credentials for each physician in your practice. Make your practice memorable with photos of each physician, a tactic that will help potential patients connect with your practice more strongly. With high level SEO, you can capture the attention of patients searching for specialty care.
Patient Reviews Page
When researching, 84% of people trust online reviews as much as a personal recommendation, so including testimonials on your website allows potential patients to read about the experiences of others who visit your practice. Whether you create a page specifically for reviews or include a carousel on your landing page, make it easy for patients to see what others are saying.
Contact Us Page
Your contact page should include all of the information needed for patients to find you – your location (with maps!), hours, and phone number. Make sure that mobile users can call you directly when clicking on your phone number. Adding downloadable patient forms, a Book Now button, and links to your patient portal make it easy and convenient for patients to locate all the ways that they can contact your practice.