Web Design & Marketing Services for Medical Practices2022-08-26T15:26:15-05:00
Firefly Marketing Solutions LLC
337.269.0299

Marketing Services for Medical Practices

Grow Your Online Presence

From hospitals and clinics seeking new patients, to providers seeking specialty referrals, implementing digital marketing techniques can help to put your practice in front of the decision makers and influencers who will most benefit from your services.

Medical marketing strategies rely on ever-evolving techniques that drive your online engagement. To do this, your practice must promote a strong and recognizable brand across multiple avenues in order to fully capture your patient demographic. 

From hospitals and clinics seeking new patients, to providers seeking specialty referrals, implementing digital marketing techniques can help to put your practice in front of the decision makers and influencers who will most benefit from your services.

Medical marketing strategies rely on ever-evolving techniques that drive your online engagement. To do this, your practice must promote a strong and recognizable brand across multiple avenues in order to fully capture your patient demographic. 

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Dental Practices
Federally Qualified Health Centers
Medical Spas

Getting Started with Digital Marketing

When it comes to digital marketing in healthcare, it’s important to curate a strategy that is responsive to your patient base. There are also a variety of practices and methods that you should utilize in your communication and advertising methods in order to reach and serve your patients.

We’ve moved past the times when a listing in the yellow pages and a simple website would grow your dental practice. Patient expectations have changed, and many are doing their research online before choosing a healthcare professional. At Firefly Marketing, we develop a strategy that enhances your brand and focuses on reinforcing your place in the community.

healthcare worker using tablet

Benefits of Healthcare Marketing

  • Promote your Brand – The result of a well-rounded and consistent online (and print) persona, your brand reflects the personality of your practice, making it recognizable across all marketing platforms.

  • Attract New Patients – Well organized information, whether it’s through your website content, social media postings, or print collateral, allows prospective patients to easily access the information they are seeking while also gaining insight into your practice culture.

  • Improve your SEO – Through your Google Business Listing, strategically placed keywords on your website, and engagement on social media, your Search Engine Optimization can grow your presence and result in searches for the services you provide

  • Engage & Educate Patients – Here’s where the benefits of social media abound. Utilizing social media platforms allows you to target your marketing efforts to specific groups within your patient base.

  • Build a Community – Combining all of these methods to create a community with your patients, you show that you’re in it for the long haul. Demonstrate how your practice adapts as your patient’s needs change.

CLT website design screens

Pillars of Healthcare Digital Marketing

Websites

Cultivate a patient experience with a website that makes it easy for both current and potential patients to access information about your services, appointment booking platform, and contact information. A dynamic resource that should be regularly updated, your website is often the first point of contact with your patients, with as many as three out of four patients utilizing search engines to learn more about medical care. Your website needs to be easily viewed on a computer monitor or laptop screen, but even more importantly, you need to optimize your site for viewing on smartphones, since more than 70% of today’s web traffic is coming from mobile devices.

CLT website design screens

Landing Page

Make it easy for both current and potential patients to find information on your website with an intuitive landing page. Your most commonly accessed features should be easily accessible – this includes a booking link, insurance and billing portal, and any important announcements. By creating a dynamic page that is regularly updated, your patients can learn more about your practice and recognize that you are highly engaged.

About Page

When choosing a medical practice, patients are looking to make a connection with their provider. Show that you are a good fit with personalized commentary about your practice, detailing your background, service areas, and other details that tell the story of your practice.

Physician Directory

Showcase the talent in your office with bios and credentials for each physician in your practice. Make your practice memorable with photos of each physician, a tactic that will help potential patients connect with your practice more strongly. With high level SEO, you can capture the attention of patients searching for specialty care.

Patient Reviews Page

When researching, 84% of people trust online reviews as much as a personal recommendation, so including testimonials on your website allows potential patients to read about the experiences of others who visit your practice. Whether you create a page specifically for reviews or include a carousel on your landing page, make it easy for patients to see what others are saying.

Contact Us Page

Your contact page should include all of the information needed for patients to find you – your location (with maps!), hours, and phone number. Make sure that mobile users can call you directly when clicking on your phone number. Adding downloadable patient forms, a Book Now button, and links to your patient portal make it easy and convenient for patients to locate all the ways that they can contact your practice.

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Branding

Telling the story of your practice, your brand goes beyond your logo and is the comprehensive image that you bring to the community. Recognizing what it is that makes you stand out among the competition, your brand identity influences your marketing strategy, from your website design to social media engagement. An extension of your persona, your brand is essential in making your first impression your best impression.

person working on branding
person working on branding

Benefits of a Branding Strategy

  • Gain a competitive edge
  • Increase your brand’s relevancy
  • Build a following of loyal patients
  • Establish industry recognition
  • Provide direction for your team
  • Represent your practice and its people

Going beyond an eye-catching logo or memorable catchphrase, your brand represents an all-inclusive experience that is tied to your practice’s vision, goals, and long-term success.

Elements of your Brand’s Identity

  • Your Logo
  • Marketing Materials
  • Tone of Voice
  • How you communicate with your audience
  • How your patients perceive you
  • What patient feel when they visit your practice
  • Your practice’s overall look – from digital products to online presence

Once you’ve identified your brand, implement this strategy across all your marketing efforts to bring your brand to life!

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person searching the web

Search Engine Optimization

With over 40K searches happening on Google per second, implementing proven SEO techniques throughout your website’s content should combine both Organic SEO and Local SEO techniques to broaden your reach and direct patients to your practice. Avoid missing prospective patients with location-specific keywords that will rank your practice higher in searches, and keep patients on your site with rapid loading speed and a responsive design.

person searching the web

Local SEO for Healthcare Providers: Healthcare providers and medical professionals throughout Louisiana are facing heavy local competition, as well as a mounting pressure to be able to perform online. One way to stand out among providers and grow your practice is by securing your local presence through local SEO. This starts with your Google Business Profile, a valuable tool that allows you to manage your online presence across all Google platforms.

Both organic and local SEO are important to a successful marketing strategy, with search engines generating 300% more traffic for websites than social media. This makes well-researched and effective keywords and SEO strategies crucial to landing your website among the top search results. Going beyond peppering your content with the same keywords over and over, well utilized keywords should appear naturally in your content, using long-tail keywords to capture voice search as well as searches that do not include specific medical jargon.

Your SEO integration throughout your website is integral in creating response through internet searches, but it is important to note that your Google Business Profile and social media presence are also drivers in your SEO results. 

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Social Media

The new word of mouth advertising, Social Media allows users to engage with one another, creating relationships while boosting the brand identity of your medical practice and influencing up to 41% of patients looking for medical practitioners. With more and more patients going online to find healthcare services, presence on social media that links back to more detailed information on your website helps to further engage your audience. When developing a marketing plan for your practice, focus your efforts where you’ll have the greatest impact among your target audience.

social media engagement
social media engagement

How to Succeed on Social Media

  • Create and Boost your Original Content
  • Maintain a Consistent Posting Strategy
  • Target your Local Audience
  • Engage your Audience with Responses
  • Maximize your Reach with Sponsored Content

No one wants to see the same content delivered day after day, so it is important that you keep your finger on the pulse of your patient’s needs, and your posts should respond to changing trends, healthcare advancements, and other content that evokes an emotional connection with your patients. By using various platforms that drive patients back to your website, social media allows you to create an information loop that results in heightened engagement.

Reach your patients, both current and prospective by choosing a platform that makes sense for your practice. We’ve talked about successful social media strategies before, but in a nutshell, Facebook, Instagram, YouTube, and Twitter have among the highest user engagement statistics, so put the platform to work for you with efforts where you’ll have the greatest impact.

 

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Leverage Social Media for your Medical Practice

  • Facebook
      • Everybody’s favorite social media site, Facebook spans all patient demographics, with 79% of its 2.9 billion users active daily. Extending the reach of your website with likes and followers, you can create a mixture of posts and advertisements with photos, videos, slideshows and stories to diversify your feed and keep followers coming back for more. Facebook also provides businesses with an extensive Ads platform, allowing you to target posts by demographic, location, hobbies, life experiences and combinations of many metrics that allow you to market to various members of your patient base.
  • Instagram
      • Pioneering image and video marketing, Instagram allows you to share your practice through high quality images, text and video. As one of over 200M+ Business accounts visited every day on Instagram, it is important that your content is eye-catching and gets aimless scrollers to stop on your posts. By categorizing your posts with searchable hashtags, and taking advantage of Facebook Ad integration, you can create advertisements that are seamlessly interjected into your follower’s feeds.
  • YouTube
      • Second in engagement only to Google, YouTube captures 82% of all consumer internet traffic. A number that is rapidly rising, videos are dominating content marketing, so taking advantage of this platform allows you to upload longer format videos that can include office tours, videos explaining your services and much more. Just as Facebook and Instagram co-mingle with their advertising offerings, YouTube can integrate into your Google search results when you incorporate relevant keywords into your video descriptions. 
  • TikTok
      • Another important video-based social media site that can command up to 100 minutes of usage per day, TikTok has been rapidly increasing in popularity, with over 138 million active users in the United States. These short-form videos, generally taken with a mobile device, can be used to engage current and potential patients with short, funny videos and other fun content that adds personality to your practice. 
  • Twitter
      • Whereas Instagram and TikTok capture a younger demographic, 63% of Twitter users are between the ages of 35-65 years old. Perhaps most beneficial when attending events or hosting Q&A sessions, live-tweeting has become a part of our everyday vernacular. Heavily reliant on links and hashtags to expand the character limit defining the length of posts, Twitter provides rapid access in real-time to bring information to your audience.  

More is not necessarily better

Combining your branding with entertaining posts, your social media presence should be relevant to the mission and services provided by your medical practice. Don’t feel pressured to maintain a presence on every social media platform in existence; instead focus on platforms that reach your intended patients and focus on quality messaging and responses. Remember, half of the experience of Social Media is being social, so if you aren’t keeping up with interactions, you aren’t broadcasting yourself as personable and approachable.

 

periodontics healthcare magazine advertisement

Advertising

Tactical mainstays such as brochures and business cards still have their place in the marketing realm, but this alone won’t work. You must also improve your website’s user experience, provide relevant and timely information to your patients, and be able to communicate to the masses. Make the most of your marketing budget and reach a diverse patient base by reaching out to potential patients via multiple information streams that include both Digital and Traditional Advertising methods.

periodontics healthcare magazine advertisement

Digital Advertising

When patients are searching for healthcare providers, the best SEO strategies still fall second, third, and forth behind paid advertisements in search engine results. Since many people will not look past the first page of search results, variety in your ad budget that includes display ads and PPC (pay-per-click) marketing help to generate new patient leads. With PPC Marketing, your advertisement will appear alongside search engine results and you are only charged per click that directs patients to your ad site, while Display Ads are advertising campaigns most commonly seen as banner ads that increase brand awareness and recollection. 

Traditional Advertising 

Although the distribution of advertising focus has transitioned to favor digital marketing, there is a time and place for Business Cards, Brochures, Radio, Television, and Print Ads. Utilizing tangible items such as brochures and flyers literally puts your information in the hands of your patients and can be highly effective when combined with community outreach and expanding your services among current patients.

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Reputation Management

For healthcare providers across all specialties, Patient Reviews are important to the success of your practice, with up to 81% of patients using online reviews as part of their decision making process when selecting a healthcare provider of any sort. Realize that asking for reviews is a common practice, with nearly 67% complying when simply asked to leave a review.

online reviews
online reviews

Generate patient reviews

Integral to capturing new patients, take the initiative to request reviews from patients at the point of contact. Successful strategies to obtain reviews can include sending out patient satisfaction surveys via email or text message, inviting patients to write a review after they have visited your practice. Today’s tech-savvy patients can utilize hyperlinks within your message that directs them to the submission form, making it quick and easy to capture their response.

Respond to reviews

While capturing patient reviews will help your overall SEO results, responding to both good and bad feedback continually fosters open communication and shows that you care about their health and well-being. While responding to criticism may automatically trigger our defense mechanisms, we have provided a few examples of responses to both negative and positive reviews here and here

Highlight your Staff 

Encourage patients to give a shout-out to staff members who have made their experience exceptional. Beyond physicians, nurses, aid workers and other support staff are the backbone of any successful practice. For many patients, their decision to visit or avoid a particular practice hinges on relationships, so those practices with better reputations are more likely to attract potential patients than those with unfavorable reviews.

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Let’s Talk!

Marketing is an ever-changing landscape that allows you to continually engage with your community of followers. At Firefly Marketing, we develop a strategy that enhances your brand and focuses on reinforcing your place in the community. Let’s talk!

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SWLA-health-care-logo

SWLA Center for Health Services, HIGHLY RECOMMENDS Firefly Marketing Solutions, LLC for all your website needs! Working along side them to create a new and improved website for our company was easy and smooth sailing. My favorite thing about working with them is their attention to detail and their understanding/patience working with us, while we were in the process of planning one of SWLA CHS’s biggest fundraising events. Melody Weiss is exceptional and easy to communicate with on a daily basis. This company gave us exactly what we were looking for: a website that is clean, fresh, welcoming and updated, that is also easy for our patients and employees to navigate through. THANK YOU FIREFLY MARKETING SOLUTIONS, LLC!

dynachem logo

When it comes to marketing and understanding the needs of the customer, Firefly has completely taken it to the next level. This was done by creating value from start to finish in all marketing aspects like social media, website design, and brochures.

TREGG RENARD, DynaChem Solutions
AHBA Color logo

Firefly came on board pre COVID-19 shutdown in March, right as our biggest fundraiser of the year started. As a non-profit we rely on fundraisers to sustain our association. The event quickly had to convert to virtual for the public to access it, Firefly did an amazing job during the transition. We are thrilled with their dedication to their clients, the great teamwork they demonstrate and the willingness to work with us on our needs. Firefly is very positive note for our association during this uncertain 2020.

harbor towing logo

The decision to go with Firefly to manage our social media and our webpage has not been regretted for one second! They do an outstanding job!

lube and fuel logo

Laura & the Firefly Group have been great to work with! Professional and responsive, they’ve always helped with great suggestions in raising the bar with our SEO Profile.

Allstate Sugar Bowl Logo

I can’t say enough about what Firefly has done for our online presence. They gave us a flawless start-up plan and through the years have continued to meet all of our needs. I am not a website/online expert by any means, but they have given us a product which has allowed us to rate among the top online entities in our industry. They are easy to work with and extremely capable when it comes to understanding and exceeding our goals.

JOHN SUDSBURY, Allstate Sugarbowl
eNovative Piano Logo

Phew!!! You guys got a lot done in a short amount of time. Thanks so much for helping us meet this deadline.

CHAN KIAT LIM, eNovative Piano
7602 Coach

I’m so grateful for my fabulous website & even more so for the care and attention it gets for critical updates to keep looking so good! Y’all are the best!

JULIE COURET, 7602 Coach
Rob Guillory Comic Book Artist

The folks at Firefly were able to not only create a website that functions in the ways that my brand needs, but they were able to make a site that actually celebrates my body of work. They created something that really made my work sing in a whole new way. I really can’t praise them enough.

SWLA-health-care-logo

SWLA Center for Health Services, HIGHLY RECOMMENDS Firefly Marketing Solutions, LLC for all your website needs! Working along side them to create a new and improved website for our company was easy and smooth sailing. My favorite thing about working with them is their attention to detail and their understanding/patience working with us, while we were in the process of planning one of SWLA CHS’s biggest fundraising events. Melody Weiss is exceptional and easy to communicate with on a daily basis. This company gave us exactly what we were looking for: a website that is clean, fresh, welcoming and updated, that is also easy for our patients and employees to navigate through. THANK YOU FIREFLY MARKETING SOLUTIONS, LLC!

dynachem logo

When it comes to marketing and understanding the needs of the customer, Firefly has completely taken it to the next level. This was done by creating value from start to finish in all marketing aspects like social media, website design, and brochures.

TREGG RENARD, DynaChem Solutions
AHBA Color logo

Firefly came on board pre COVID-19 shutdown in March, right as our biggest fundraiser of the year started. As a non-profit we rely on fundraisers to sustain our association. The event quickly had to convert to virtual for the public to access it, Firefly did an amazing job during the transition. We are thrilled with their dedication to their clients, the great teamwork they demonstrate and the willingness to work with us on our needs. Firefly is very positive note for our association during this uncertain 2020.

harbor towing logo

The decision to go with Firefly to manage our social media and our webpage has not been regretted for one second! They do an outstanding job!

lube and fuel logo

Laura & the Firefly Group have been great to work with! Professional and responsive, they’ve always helped with great suggestions in raising the bar with our SEO Profile.

eNovative Piano Logo

Phew!!! You guys got a lot done in a short amount of time. Thanks so much for helping us meet this deadline.

CHAN KIAT LIM, eNovative Piano
7602 Coach

I’m so grateful for my fabulous website & even more so for the care and attention it gets for critical updates to keep looking so good! Y’all are the best!

JULIE COURET, 7602 Coach
Rob Guillory Comic Book Artist

The folks at Firefly were able to not only create a website that functions in the ways that my brand needs, but they were able to make a site that actually celebrates my body of work. They created something that really made my work sing in a whole new way. I really can’t praise them enough.

Allstate Sugar Bowl Logo

I can’t say enough about what Firefly has done for our online presence. They gave us a flawless start-up plan and through the years have continued to meet all of our needs. They have given us a product which allows us to rate among the top online entities in our industry. They are easy to work with and extremely capable when it comes to understanding and exceeding our goals.

JOHN SUDSBURY, Allstate Sugarbowl

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Healthcare Marketing FAQs

What are the best social media platforms for healthcare professionals in 2022?2022-05-10T16:59:50-05:00

The top platforms in 2022 consist of Facebook, Instagram, YouTube, TikTok, and Twitter. While there are numerous Social Media platforms available, it is not necessary to create a presence on every one, but rather choose the right platform for your practice.

What is display advertising?2022-05-10T16:59:05-05:00

Display Ads are most commonly seen as banner ads that increase brand awareness and recollection by running an ad on an affiliated webpage and directing patients to your website and social media platforms. Customizable with demographic or interest targeting, you can place ads within a group of sites that align with your chosen keywords.

Why is online reputation management important for healthcare businesses?2022-05-10T16:53:51-05:00

It is important to monitor your online reputation to understand what patients are saying about your practice and respond to those whose experience was unfavorable. Take time to also thank those who have responded in a positive light. Your online reviews and testimonials act as your digital first impression. Be proactive about your online reputation and take control of the marketing power of the internet. Within 7 seconds of an in-person meeting, people begin to develop their impression of you, and when you take that interaction online, the time is reduced dramatically.

Is social media relevant for healthcare businesses?2022-05-10T16:49:44-05:00

Widely considered the new word-of-mouth advertising, social media helps to influence up to 41% of patients looking for new healthcare professionals. Both versatile and budget friendly, social media ads allow you to engage both current and potential patients.

How can I ask patients for reviews?2022-05-10T16:46:12-05:00

We know it isn’t easy asking for reviews, but there are ways to make this process easier. Create a script/prompt for your staff to use when completing check-out processes. Print reminders on your appointment cards, mail-outs, and any other materials. Place call-to-actions throughout your website and email signatures. SMS text reminders are another great way to remind patients to leave reviews. No matter what methods you choose, remember to make it as easy as possible for patients to leave reviews.

How can healthcare marketing be done on social media?2020-06-04T11:49:01-05:00

Social media is all about communication and connecting. It is a powerful tool that can help you showcase your services, your people, and your culture. In addition to sharing your services, you can create beautiful infographics or engaging videos to help inform and educate your audience.

How Is Healthcare marketing changing?2020-06-04T11:47:29-05:00

Healthcare marketing is all about educating and connecting with your audiences. In 2020, healthcare marketing is focused on creating informative and engaging content and video and distributing that content through your website and social media channels.

Why do healthcare companies need email marketing?2020-06-04T11:46:26-05:00

Whether you’re trying to attract patients, doctors, or donors, email marketing helps to keep you connected to these audiences – keeps you top of mind.

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Who We Are

About Firefly

Firefly Marketing, pioneers of the digital marketing era, has provided brilliant marketing, advertising, creative and digital services to clients since 1998. We have gained an unprecedented level of experience and expertise in everything from website development to traditional advertising and marketing, PR, mobile marketing, social media – virtually any and every type of marketing imaginable.

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