Does Social Media Make Sense for my ROI?

Measuring the ROI (return on investment) and creating effective social media marketing strategies is often a challenge for businesses. We’ve provided a guide to why social media strategies are worth the investment and how to tackle your social media strategy. Check out our social media case study with our partner, Acadian Home Builders Association for an example of how social media drives ROI. What are the Benefits of Social Media? [...]

Food for Thought—Chew

E-Commerce Case Study Graphic Novelist & Artist Rob Guillory Are there certain foods that just don't agree with you? Ever eat something you wish you hadn't? Tony Chu knows exactly how you feel, except for Tony, it's much worse! Tony Chu, the central character in one of Rob Guillory's current projects, has severe trepidation when consuming edible—or usually inedible—items, except for beets. Why? Tony is cibopathic. Tony can take a bite of an apple and get a feeling in his [...]

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