SEO Archives - Firefly Marketing

Marketing Trends for 2022
Marketing Trends for 2022

Marketing Trends for 2022

Before smartphones, there were landlines. Before landlines, there were telegraphs. The way we communicate and receive information about the world around us is steadily evolving. As technology progresses, so has the world of marketing. Traditionally marketing only covered print, billboards, radio, and television. Today, marketing includes all those elements, plus social media, web design, email marketing, branding, and so much more! As we approach year two of the (not so) post-pandemic world, and wrap up loose ends [...]

Megan Wells2021-11-22T10:28:05-06:00Branding, Design, Food for Thought, Marketing, SEO, Social Media|

Online Reputation Management in 2022
Online Reputation Management in 2022

Online Reputation Management in 2022

What is Reputation Management? Reputation management is an effort to influence how people think about you or your brands when viewed online. In other words, you are what others are saying about you. Your reputation is what others think you are. Several popular online sites, such as Google and Yelp, have used themselves as a determinant of brand reputation. Online reputation managers are committed to strengthening and improving how you are perceived on sites that manage your [...]

Hunter Euchaski2021-12-23T16:03:32-06:00Firefly Marketing, Marketing, SEO|

Bringing together Marketing, Advertising and Sales for Success
Bringing together Marketing, Advertising and Sales for Success

Bringing together Marketing, Advertising and Sales for Success

“If you don't know where you are going, you'll end up someplace else.” - Yogi Berra Like so many things in life, a diet, exercise, even saving for retirement, if you don’t know where you’re going, you’ll end up somewhere else. Great things can be achieved if you break it down, make a plan, monitor the data, and adjust as needed. But, if you do not have the playbook ready, strategies blur and nothing happens [...]

Laura Williams2021-12-23T16:02:46-06:00Firefly Marketing, Food for Thought, Marketing, Planning, SEO, Social Media, Website Development|

Why Do Websites Need An SSL (Secure Socket Layer)?
Why Do Websites Need An SSL (Secure Socket Layer)?

Why Do Websites Need An SSL (Secure Socket Layer)?

What Is An SSL? SSLs (Secure Socket Layer) is an encryption protocol that forms a secure link between a web server and a browser. It was created by Netscape in 1995 for the purpose of protecting information and data shared across the internet. Basically, when you go to a website that has an SSL, any information you share with the website (payment info, address, email, etc) is shielded. SSLs were actually replaced by TLS (Transport Layer Security) [...]

Scott Doré2022-01-24T16:55:30-06:00Design, SEO, Website Development|

Structured Data: an SEO gem hiding in plain sight!
Structured Data: an SEO gem hiding in plain sight!

Structured Data: an SEO gem hiding in plain sight!

The world of SEO changes daily. What worked 10 years, even 10 months ago, may not work now. One SEO practice that isn’t going away anytime soon is structured data. What is structured data? Structured data is code added to your website (not visible to users) that is written in a way that computers will understand. As humans, we can look at a web page and fully understand what we’re [...]

Hunter Euchaski2021-05-24T16:28:38-05:00Firefly Marketing, Food for Thought, SEO|

Local SEO Tips for Healthcare Providers
Local SEO Tips for Healthcare Providers

Local SEO Tips for Healthcare Providers

With patients going online for medical information and services, it’s important for healthcare professionals to establish their online presence through digital marketing. Healthcare providers and medical professionals throughout Louisiana are facing heavy local competition and despite having an established career, are facing mounting pressure to be able to perform online. One way to stand out among providers and grow your practice is by securing your local presence through local SEO. Here are some simple ways your online [...]

Hunter Euchaski2021-05-19T14:50:07-05:00Firefly Marketing, Marketing, SEO|

The Long-Term SEO Game & Why You Need to Play
The Long-Term SEO Game & Why You Need to Play

The Long-Term SEO Game & Why You Need to Play

SEO Is A Long-Term Investment The SEO (search engine optimization) process is a long-term investment because, like any worthwhile investment, it takes time to grow. If your company is investing in traditional marketing campaigns, it is vital to invest similarly in SEO and digital campaigns. A good SEO campaign can have an everlasting effect on your online presence. Common SEO Misconceptions The most common misconception about SEO is that it should be a quick fix. Often businesses understand the [...]

Hunter Euchaski2021-06-18T13:25:08-05:00Content, Food for Thought, SEO|

What’s The Deal with 404 Errors and How Do I Fix It?
What’s The Deal with 404 Errors and How Do I Fix It?

What’s The Deal with 404 Errors and How Do I Fix It?

What is a 404 Error? You know the page-- you are searching for answers and instead stumble upon a message that the “page no longer exists” or is “Not Found.” This can be incredibly frustrating. Not only does it fail to provide you with the answers that you’re searching for, but it can also lead to distrust for your company and even damage your search rankings. The likelihood of your webpage encountering 404 errors [...]

Tracy Ralston2020-08-21T09:13:06-05:00Firefly Marketing, SEO, Website Development|

Your Guide to Local SEO
Your Guide to Local SEO

Your Guide to Local SEO

According to HubSpot, 46% of all Google searches are for local information and 4 in 5 customers use search engines to find local businesses. For that reason, optimizing your website for local search engine optimization (SEO) is imperative for your business. Secure Your Site: 5 Tips You Can’t Afford to Ignore Local search engine optimization, or local SEO, is the process of optimizing your website to reach a more local audience [...]

Hunter Euchaski2021-06-18T13:23:59-05:00Food for Thought, Marketing, SEO|

6 Tips for a Successful Social Media Marketing Strategy
6 Tips for a Successful Social Media Marketing Strategy

6 Tips for a Successful Social Media Marketing Strategy

Social Media is ever growing and involves more than just having a profile. With 84% of all adults aged 18 to 29 using social media, it is no longer enough to just be there. Customers expect companies to be interactive and genuine. They are often less likely to pick up the phone or email customer service. Instead, they expect to build a relationship with companies they do business with via social media. So what are the [...]

Vanessa Le2022-01-21T12:11:26-06:00Content, Marketing, SEO, Social Media|

Marketing Trends for 2022

Online Reputation Management in 2022

Bringing together Marketing, Advertising and Sales for Success

Why Do Websites Need An SSL (Secure Socket Layer)?

Structured Data: an SEO gem hiding in plain sight!

Local SEO Tips for Healthcare Providers

The Long-Term SEO Game & Why You Need to Play

What’s The Deal with 404 Errors and How Do I Fix It?

Your Guide to Local SEO

6 Tips for a Successful Social Media Marketing Strategy

Email Us

Page Break

Call Us

Find Us

Get Social