Your Guide to Local SEO

According to HubSpot, 46% of all Google searches are for local information and 4 in 5 customers use search engines to find local businesses. For that reason, optimizing your website for local search engine optimization (SEO) is imperative for your business. Secure Your Site: 5 Tips You Can’t Afford to Ignore Local search engine optimization, or local SEO, is the process of optimizing your website to reach a more local audience [...]

6 Tips for a Successful Social Media Marketing Strategy

Social Media is ever growing and involves more than just having a profile. With 88% of all adults aged 18 to 29 using social media, it is no longer enough to just be there. Customers expect companies to be interactive and genuine. They are often less likely to pick up the phone or email customer service. Instead, they expect to build a relationship with companies they do business with via social media. So what are the 6 key steps [...]

The Long-Term SEO Game & Why You Need to Play

SEO is a Long-Term Investment The SEO process is a long-term investment because, like any worthwhile investment, it takes time to grow. If your company is investing in traditional marketing campaigns, it is vital to invest similarly in long-term SEO and digital campaigns. A good SEO campaign can have an everlasting effect on your online presence. Common SEO Misconceptions The most common misconception about SEO campaigns is that it should be a quick fix. Often businesses understand the importance [...]

Why Do Websites Need An SSL (Secure Socket Layer)?

What Does An SSL Do? When users submit their information online on a website without an SSL, it is like speaking on a phone while it’s on speaker. Everyone around the speaker can listen, learn and possibly steal crucial information. SSLs encrypt personal information while in transit, making it more difficult for hackers to steal personal information. This means that when a user submits private data, the message becomes encoded. This encoding scrambles the characters that make up the message, [...]

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