Local SEO Tips for Healthcare Providers

With patients going online for medical information and services, it’s important for healthcare professionals to establish their online presence through digital marketing. Healthcare providers and medical professionals throughout Louisiana are facing heavy local competition and despite having an established career, are facing mounting pressure to be able to perform online. One way to stand out among providers and grow your practice is by securing your local presence through local SEO. Here are some simple ways your online [...]

The Long-Term SEO Game & Why You Need to Play

SEO Is A Long-Term Investment The SEO (search engine optimization) process is a long-term investment because, like any worthwhile investment, it takes time to grow. If your company is investing in traditional marketing campaigns, it is vital to invest similarly in SEO and digital campaigns. A good SEO campaign can have an everlasting effect on your online presence. Common SEO Misconceptions The most common misconception about SEO is that it should be a quick fix. Often businesses understand the [...]

What’s The Deal with 404 Errors and How Do I Fix It?

What is a 404 Error? You know the page-- you are searching for answers and instead stumble upon a message that the “page no longer exists” or is “Not Found.” This can be incredibly frustrating. Not only does it fail to provide you with the answers that you’re searching for, but it can also lead to distrust for your company and even damage your search rankings. The likelihood of your webpage encountering 404 errors [...]

Your Guide to Local SEO

According to HubSpot, 46% of all Google searches are for local information and 4 in 5 customers use search engines to find local businesses. For that reason, optimizing your website for local search engine optimization (SEO) is imperative for your business. Secure Your Site: 5 Tips You Can’t Afford to Ignore Local search engine optimization, or local SEO, is the process of optimizing your website to reach a more local audience [...]

6 Tips for a Successful Social Media Marketing Strategy

Social Media is ever growing and involves more than just having a profile. With 88% of all adults aged 18 to 29 using social media, it is no longer enough to just be there. Customers expect companies to be interactive and genuine. They are often less likely to pick up the phone or email customer service. Instead, they expect to build a relationship with companies they do business with via social media. So what are the 6 key steps [...]

Why Do Websites Need An SSL (Secure Socket Layer)?

What Does An SSL Do? When users submit their information online on a website without an SSL, it is like speaking on a phone while it’s on speaker. Everyone around the speaker can listen, learn and possibly steal crucial information. SSLs encrypt personal information while in transit, making it more difficult for hackers to steal personal information. This means that when a user submits private data, the message becomes encoded. This encoding scrambles the characters that make up the message, [...]

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