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Marketing Strategies For Cosmetic Dentistry

Going beyond healthy teeth and gums, cosmetic dentistry offers a variety of treatment options to enhance your patient’s smile. When offering services as a cosmetic dentist, marketing services aimed at your existing patient base is just as important as reaching potential clients. With your existing clients, teeth whitening, veneers, and other cosmetic procedures can be a natural progression through your patient’s care plan.  KEY STRATEGIES SURVEY - Learn more about your patients at each [...]

Web Design Checklist For Dentist Offices

Whether it’s your first website, or if you are undergoing a refresh to capture new patients, your website design should be a direct reflection of the personality of your dental practice. Often your first interactions with potential patients will be online, so by creating a site that is easy to navigate, eye catching, and full of relevant content, you stand a better chance of that patient clicking your Call-to-Action button and contacting your practice. FUNDAMENTALS [...]

Social Media Ideas For Dentists In 2022

Showcasing the lighter side of your practice, your staff, and dental care, social media presents a unique opportunity for dentists to take their patient interactions out of the office and communicate in a less intimidating environment. We’ve reviewed the benefits of posting on social media and taking advantage of the various advertising tools to expand your marketing efforts, but now it’s time to review a few do’s and don’ts for your content strategy with these dental social [...]

How To Ask Your Dental Patients For Reviews

Between online reviews, social media, and other peer-to-peer recommendations, we’ve established that Patient Reviews are important to the success of your practice, with up to 81% of patients using online reviews as part of their decision making process when selecting a healthcare provider of any sort. By providing exceptional care and implementing a strategy to capture feedback, you can easily grow your online reviews, and in turn, increase the number of patients your practice serves. For many, [...]

Social Media Advertising Guide For Dentists

With more and more patients going online to find healthcare services, take advantage of a captive audience with social media advertising. Using a variety of social media ads for dentists, you can curate content to capture the attention of potential patients and gain more clicks, likes, and followers. Not quite a one-size-fits-all approach, patients of different ages are often active on different social media sites, so it is important to identify just where your audience is scrolling, [...]

Why Dentist Offices Need Google Business Profiles

Previously known as Google My Business, your Google Business Profile is a valuable tool that allows you to manage your dental practice’s online presence across Google platforms. Since Google commands a whopping 92% of search engine market share worldwide, it’s safe to assume that when patients are searching for a dental practice online, they’re looking to Google. Helping customers to find your business when searching online, this profile ties into results on both Google Search and Maps, [...]

Ways To Attract More Families To Your Dental Practice

Along the same lines as the age-old question: Which came first, the chicken or the egg?, when marketing your dental practice to families, do you focus on dental care for the adults or the children? For both, you’re really trying to attract the parents, but as far as who’s going to be the first patient, well, there's a few ways to approach that… WHO’S MAKING THE APPOINTMENTS?  When developing your marketing strategies, the best [...]

7 Seo Tips And Tricks For Your Dental Website

With online searches quickly approaching 100K inquiries per second, today’s internet users are using search engines to research products, check sports scores, read the news, and much more! Searches for local services account for 46% of searches on Google, and when you consider that there are over 200,000 dentists throughout the United States, your Dental SEO strategy is crucial to avoid missing prospective patients. IT’S ALL OR NOTHING It’s no longer valid to merely [...]

Why Dentists Should Focus On Their Online Reputation

Ok, let’s face it. Nowadays, the power of the internet is literally in the palm of our hands, with robust smart watches, phones, and tablets more widely used than ever. Virtually gone (ha, see what we did there) are the days of the meet-cute and chance encounters. Yelp and TripAdvisor pioneered the practice of submitting online reviews for everything from restaurants to hotels to even entire cities, helping to normalize the practice of consulting (and leaving) online [...]

How To Set Up An Instagram Page For Your Dental Practice

Working hand in hand with Facebook, Instagram for dentists is a natural next step in establishing or beefing up your social media presence. Through the use of visual content, whether photos, videos, or slideshows, you can engage with a bevy of users who collectively visit over 200 million least one Instagram business profile each day.  CREATING AN INSTAGRAM BUSINESS ACCOUNT Download the Instagram app and sign up for an account for your Dental Practice. [...]

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