Working with WordPress: Your Top Resource for Website Management in 2020

Did you know WordPress is the #1 preferred CMS system for users and designers? Some of the top sites using WordPress include The New York Times, Spotify, and TechCrunch, and many more! The variety of websites using WordPress is a testament to its flexibility and its the #1 CMS for business website design and development worldwide! Overall, WordPress holds 59.5% of the modern Content Management System market. What goes into WordPress [...]

2020-05-22T09:50:32-05:00CMS, Firefly Marketing, Marketing, Website Development|
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Managed WordPress Hosting & Services

What is Wordpress Maintenance and Hosting? A WordPress Maintenance Retainer is for the time our team spends every quarter to perform technical updates to your site. That includes updates to WordPress Core, your website theme (design), plugins & extensions (free & any applicable premium options). The overall process takes a week from start to finish where we perform & test all updates on a test environment (so your site doesn't experience any downtime for [...]

2020-05-20T11:39:50-05:00CMS, Firefly Marketing, Marketing, Website Development|
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Your Guide to Local SEO

According to HubSpot, 46% of all Google searches are for local information and 4 in 5 customers use search engines to find local businesses. For that reason, optimizing your website for local search engine optimization (SEO) is imperative for your business. Secure Your Site: 5 Tips You Can’t Afford to Ignore Local search engine optimization, or local SEO, is the process of optimizing your website to reach a more local audience [...]

2020-04-13T14:31:15-05:00Food for Thought, Marketing, SEO|
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Hackers & Coronavirus: What You Need to Know To Keep Your Site Safe

As online resources become more vital to our daily routines, hackers and cybercriminals are leveraging the growing COVID-19 pandemic to hack systems and steal passwords. If your business is suddenly depending more on remote work, e-commerce options, or online meeting resources, NOW is the time to secure your networks. More of your and your customers’ information is being transferred online, so this increases risk and security measures. Now more than ever, it’s important that we watch out [...]

2020-03-26T09:30:27-05:00Marketing, Website Development|
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2020 Social Media Content Calendar Template: The #1 Tool for Promoting Your Business

Reap the Benefits of a Content Calendar Social media marketing is a vital element of any business. In fact, approximately 78% of Americans say that social media influences their purchasing decisions. Therefore, keeping your social media organized is essential for optimizing your promotional strategy. A great way to manage your social media content for your business is with a content calendar. This calendar acts as a management tool that outlines what and when you post and on which platform. [...]

2020-04-13T14:25:33-05:00Marketing, Planning, Social Media, Tutorial|
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6 Tips for a Successful Social Media Marketing Strategy

Social Media is ever growing and involves more than just having a profile. With 88% of all adults aged 18 to 29 using social media, it is no longer enough to just be there. Customers expect companies to be interactive and genuine. They are often less likely to pick up the phone or email customer service. Instead, they expect to build a relationship with companies they do business with via social media. So what are the 6 key steps [...]

2020-04-13T14:20:22-05:00Content, Marketing, SEO, Social Media|
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Website Redesign: Update the User Experience

A website redesign process may seem like a large expense at first, but think of it as an investment into your marketing effort. How is your website representing your business?  The outcome of a website redesign should result in an updated look, but should also provide an effortless user experience, and should incorporate SEO to increase your company's visibility on Google. Think about your experiences while visiting websites. Were you able to click through sites and find what you [...]

2020-02-21T10:20:57-06:00Content, Design, Food for Thought, Marketing, Website Development|
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Social Media Marketing 101

Find Your Place in Social Media Marketing As a business owner, it's important to remember that your target market is most likely on at least one social media network. Therefore, it's a good idea to put your business on some of these social network sites, as well. Find out what social media network(s) your demographic uses, and use them to promote your business; otherwise, you are not finding all the customers you can! In this blog, we will give you [...]

2020-03-12T16:08:58-05:00Marketing, Social Media|
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7 Tips for Effective Social Media Management

Managing Effective Social Media for Your Business Social media is one of the fastest growing tech industries, so it's no surprise that social media management has turned into a prevalent 21st century business. The question is, how do you cultivate effective social media for your business? In 2017 it was recorded that about 81% of the U.S. population uses social media, including both personal and business use. While we're aware that most of the people around us are on [...]

2020-04-13T14:04:55-05:00Blogging, Marketing, Planning, Social Media|
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