Measuring the ROI (return on investment) and creating effective social media marketing strategies is often a challenge for businesses. We’ve provided a guide to why social media strategies are worth the investment and how to tackle your social media strategy. Check out our social media case study with our partner, Acadian Home Builders Association for an example of how social media drives ROI. What are the Benefits of Social Media? [...]
With patients going online for medical information and services, it’s important for healthcare professionals to establish their online presence through digital marketing. Healthcare providers and medical professionals throughout Louisiana are facing heavy local competition and despite having an established career, are facing mounting pressure to be able to perform online. One way to stand out among providers and grow your practice is by securing your local presence through local SEO. Here are some simple ways your online [...]
Managing Social Media for Your Business Social media is one of the fastest growing tech industries, so it's no surprise that social media management has turned into a prevalent 21st century business. The question is, how do you cultivate effective social media management for your business? In 2019, Pew Research recorded that about 80% of the U.S. population uses social media for both personal and business use. While we're aware that most of the people around us are on [...]
Email Marketing Made Easy No one wants their inbox to be cluttered with advertising. It's your job, as an email marketer, to send your reader something they actually want. Informative, interesting, and even entertaining emails should be your goal in email marketing. But, how do you achieve that? Here are some dos and don'ts of email marketing based on some common email marketing mistakes. We’ve got 15 proven tips to help you create an effective email marketing campaign. The [...]
A website redesign process may seem like a large expense at first, but think of it as an investment into your marketing efforts. How is your website representing your business? Benefits of website redesign include an updated design, effortless user experience, and SEO to increase your company's visibility on Google. Think about your experiences while visiting websites. Were you able to click through sites and find what you were looking for easily? Did the opposite also occur where you [...]
Did you know WordPress is the #1 preferred CMS system for users and designers? Some of the top sites using WordPress include The New York Times, Spotify, and TechCrunch, and many more! The variety of websites using WordPress is a testament to its flexibility and its the #1 CMS for business website design and development worldwide! Overall, WordPress holds 59.5% of the modern Content Management System market. What goes into WordPress [...]
What is Wordpress Maintenance and Hosting? A WordPress Maintenance Retainer is for the time our team spends every quarter to perform technical updates to your site. That includes updates to WordPress Core, your website theme (design), plugins & extensions (free & any applicable premium options). The overall process takes a week from start to finish where we perform & test all updates on a test environment (so your site doesn't experience any downtime for [...]
What is your brand’s equity? Brand equity refers to the value of your brand. This value protects your company from competitive marketing and price changes by helping you stand out and demonstrate your business’s unique value. Without a strong brand identity, you won’t be able to gain equity. This can have devastating effects on your bottom line. So here are a few things to keep in mind when building your brand and defining your brand’s identity. [...]
According to HubSpot, 46% of all Google searches are for local information and 4 in 5 customers use search engines to find local businesses. For that reason, optimizing your website for local search engine optimization (SEO) is imperative for your business. Secure Your Site: 5 Tips You Can’t Afford to Ignore Local search engine optimization, or local SEO, is the process of optimizing your website to reach a more local audience [...]
As online resources become more vital to our daily routines, hackers and cybercriminals are leveraging the growing COVID-19 pandemic to hack systems and steal passwords. If your business is suddenly depending more on remote work, e-commerce options, or online meeting resources, NOW is the time to secure your networks. More of your and your customers’ information is being transferred online, so this increases risk and security measures. Now more than ever, it’s important that we watch out [...]
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