2022 Social Media Content Calendar Template: The #1 Tool for Promoting Your Business

Download Your Free 2022 Social Media Content Calendar Template AS FEATURED ON HUBSPOT! Simply click the button below to access the 2022 social media content calendar template. Then follow the instructions below to customize it for your channels. NEW! The calendar now features a Scheduled Checkbox Column for better collaboration and a Best Times to Post sheet for optimized scheduling. Take Me to the Calendar! Take Me to the Calendar! Reap the Benefits [...]

Marketing Trends for 2022

Before smartphones, there were landlines. Before landlines, there were telegraphs. The way we communicate and receive information about the world around us is steadily evolving. As technology progresses, so has the world of marketing. Traditionally marketing only covered print, billboards, radio, and television. Today, marketing includes all those elements, plus social media, web design, email marketing, branding, and so much more! As we approach year two of the (not so) post-pandemic world, and wrap up loose ends [...]

Online Reputation Management in 2022

What is Reputation Management? Reputation management is an effort to influence how people think about you or your brands when viewed online. In other words, you are what others are saying about you. Your reputation is what others think you are. Several popular online sites, such as Google and Yelp, have used themselves as a determinant of brand reputation. Online reputation managers are committed to strengthening and improving how you are perceived on sites that manage your [...]

17 Proven Email Marketing Tips to Improve Your Campaigns in 2022

Email Marketing Made Easy No one wants their inbox to be cluttered with advertising. It's your job, as an email marketer, to send your reader something they actually want. Informative, interesting, and even entertaining emails should be your goal in email marketing. But, how do you achieve that? Here are some dos and don'ts of email marketing based on some common email marketing mistakes. We’ve got 17 proven tips to help you create an effective email marketing campaign. The [...]

Bringing together Marketing, Advertising and Sales for Success

“If you don't know where you are going, you'll end up someplace else.” - Yogi Berra Like so many things in life, a diet, exercise, even saving for retirement, if you don’t know where you’re going, you’ll end up somewhere else. Great things can be achieved if you break it down, make a plan, monitor the data, and adjust as needed. But, if you do not have the playbook ready, strategies blur and nothing happens [...]

Digital Marketing Success for Law Firms

For smaller law firms, digital marketing must be part of the business strategy. Digital advertising for attorneys has become more mainstream over the last 20 years. Larger firms with larger budgets continue to pour money into mobile website design, search engine optimization, Google Ads, and social media. The annual tech review by the American Bar Association shows that solo practices and very small firms are more likely to have a website that is either outdated or does [...]

Social Media Marketing 101

Find Your Place in Social Media Marketing As a business owner, it’s important to remember that your target market is most likely on at least one social media network. Therefore, it’s a good idea to put your business on some of these social network sites, as well. Find out what social media network(s) your demographic uses, and use them to promote your business; otherwise, you are not finding all the customers you can! In this blog, we will [...]

How Louisiana Businesses Can Adapt to E-Commerce

E-commerce has been on the rise for years, and the COVID-19 pandemic has recently caused a dramatic shift in e-commerce spending. According to COVID Commerce Insight, U.S. retailers' online year-over-year (YoY) revenue growth is up 68% as of mid-April, surpassing an earlier peak of 49% in early January. Stores everywhere have had to pivot to online options in order to keep their business alive. For some, it’s been a successful transition while others have struggled. [...]

5 Steps to Create a Great Social Media Management Strategy

Social media is now the “way of the world” and critical to any brand strategy. However, with so much media at our fingertips, it’s easy to understand how your brand and its content can get swept under the rug or how it can be difficult to make yourself stand out. Here are a few tips and tricks that can help your brand hurdle the metaphorical barriers standing between you and successful social content. [...]

Does Social Media Make Sense for my ROI?

Measuring the ROI (return on investment) and creating effective social media marketing strategies is often a challenge for businesses. We’ve provided a guide to why social media strategies are worth the investment and how to tackle your social media strategy. Check out our social media case study with our partner, Acadian Home Builders Association for an example of how social media drives ROI. What are the Benefits of Social Media? [...]

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