Marketing Insights

Contrary to outdated assumptions, email marketing is not dead, it’s just growing up. The key? Send better emails.

People want to connect with brands that feel human, and often it’s a split-second interaction where loyalty takes root or fades away.

Instead of polished visuals and hashtags, Reddit thrives on real conversations, weirdly specific questions, and no-fluff opinions.

SMS marketing (aka text message marketing) is one of the easiest, most direct ways to connect with your audience.

Thinking about changing your company’s domain name? Before you make the leap, let’s talk about what really happens — because it’s not always smooth sailing.

At Firefly, we're committed to finding answers, even when the answers aren't easy. Recently, a client approached us with a long-standing mystery.

Video is no longer just a “nice to have” in your content strategy—it’s essential. Here’s your guide to getting started with video marketing.

Both Google & Bing have added AI into the way we search. These updates are changing how businesses need to show up online.

At Firefly Marketing, we know how important it is to have the right tools at your fingertips. That’s why we’ve put together a step-by-step guide to Canva, making it easier than ever to create professional-quality designs.