A key component of your marketing plan, social media allows you to bring your message to platforms that engage your patient base. Not quite a one-size-fits-all approach, varying age demographics are often active on different social media sites, so it is important to identify just where your audience is scrolling, and then insert yourself into their feed.
Using a variety of components in your healthcare marketing strategy, Federally Qualified Health Centers can capture the attention of potential patients and gain more clicks, likes, and followers. We’ve talked in detail about setting up various social media profiles, and how to take advantage of a targeted ad strategy, but we haven’t necessarily talked much about creative healthcare marketing ideas to give you a leg up when posting on these various platforms. Well, here we go.