Online Reputation Management in 2022

What is Reputation Management? Reputation management is an effort to influence how people think about you or your brands when viewed online. In other words, you are what others are saying about you. Your reputation is what others think you are. Several popular online sites, such as Google and Yelp, have used themselves as a determinant of brand reputation. Online reputation managers are committed to strengthening and improving how you are perceived on sites that manage your [...]

Firefly Marketing Solutions is a Clutch 2021 Top Business Services Company in Louisiana

Since 1998, Firefly Marketing Solutions has been working alongside businesses to creatively and effectively elevate their name and brand. Our methods of collaboration are our keys to success in the modern marketing world, and today we’re proud to announce that because of our efforts, we have been named as a Top Business Services Company in Louisiana by Clutch for the year 2021. Clutch is an independent online reviews and ratings platform that’s based in [...]

Bringing together Marketing, Advertising and Sales for Success

“If you don't know where you are going, you'll end up someplace else.” - Yogi Berra Like so many things in life, a diet, exercise, even saving for retirement, if you don’t know where you’re going, you’ll end up somewhere else. Great things can be achieved if you break it down, make a plan, monitor the data, and adjust as needed. But, if you do not have the playbook ready, strategies blur and nothing happens [...]

Digital Marketing Success for Law Firms

For smaller law firms, digital marketing must be part of the business strategy. Digital advertising for attorneys has become more mainstream over the last 20 years. Larger firms with larger budgets continue to pour money into mobile website design, search engine optimization, Google Ads, and social media. The annual tech review by the American Bar Association shows that solo practices and very small firms are more likely to have a website that is either outdated or does [...]

Structured Data: an SEO gem hiding in plain sight!

The world of SEO changes daily. What worked 10 years, even 10 months ago, may not work now. One SEO practice that isn’t going away anytime soon is structured data. What is structured data? Structured data is code added to your website (not visible to users) that is written in a way that computers will understand. As humans, we can look at a web page and fully understand what we’re [...]

Branding Strategy: Essential to your Business

Here at Firefly Marketing Solutions, we not only believe in creating a quality product or service, we also believe in the significance of establishing your brand image and voice. As a marketing agency, we are all too familiar with how branding and marketing strategies are relegated as non-factors and are often disregarded as an essential part of a business’s success. But what most businesses fail to realize is that having a marketing strategy in place, as well [...]

Importance of Accessibility in Website Design

According to the CDC, 1 in 4 US adults (approximately 61 million) have a disability. Oftentimes, members of this group will encounter a website that is difficult or impossible to use. A website that lacks accessibility makes it that much harder for disabled adults to purchase products, sign up for services, newsletters, etc.  Aside from people with disabilities, web designs can also affect those with temporary impairments or those of an aging population. Collectively speaking, this population [...]

How Louisiana Businesses Can Adapt to E-Commerce

E-commerce has been on the rise for years, and the COVID-19 pandemic has recently caused a dramatic shift in e-commerce spending. According to COVID Commerce Insight, U.S. retailers' online year-over-year (YoY) revenue growth is up 68% as of mid-April, surpassing an earlier peak of 49% in early January. Stores everywhere have had to pivot to online options in order to keep their business alive. For some, it’s been a successful transition while others have struggled. [...]

5 Steps to Create a Great Social Media Management Strategy

Social media is now the “way of the world” and critical to any brand strategy. However, with so much media at our fingertips, it’s easy to understand how your brand and its content can get swept under the rug or how it can be difficult to make yourself stand out. Here are a few tips and tricks that can help your brand hurdle the metaphorical barriers standing between you and successful social content. [...]

Does Social Media Make Sense for my ROI?

Measuring the ROI (return on investment) and creating effective social media marketing strategies is often a challenge for businesses. We’ve provided a guide to why social media strategies are worth the investment and how to tackle your social media strategy. Check out our social media case study with our partner, Acadian Home Builders Association for an example of how social media drives ROI. What are the Benefits of Social Media? [...]

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