Firefly Marketing Archives | Firefly Marketing

Branding Strategy: Essential to your Business
Branding Strategy: Essential to your Business

Branding Strategy: Essential to your Business

Here at Firefly Marketing Solutions, we not only believe in creating a quality product or service, we also believe in the significance of establishing your brand image and voice. As a marketing agency, we are all too familiar with how branding and marketing strategies are relegated as non-factors and are often disregarded as an essential part of a business’s success. But what most businesses fail to realize is that having a marketing strategy in place, as well [...]

Laura Williams2020-11-20T16:04:03-06:00Branding, Firefly Marketing, Food for Thought, Website Development|

Importance of Accessibility in Website Design
Importance of Accessibility in Website Design

Importance of Accessibility in Website Design

According to the CDC, 1 in 4 US adults (approximately 61 million) have a disability. Oftentimes, members of this group will encounter a website that is difficult or impossible to use. A website that lacks accessibility makes it that much harder for disabled adults to purchase products, sign up for services, newsletters, etc. Aside from people with disabilities, web designs can also affect those with temporary impairments or those of an aging population. Collectively speaking, this population [...]

Laura Williams2020-11-03T08:37:09-06:00Accessibility, Firefly Marketing, Food for Thought, Website Development|

How Louisiana Businesses Can Adapt to E-Commerce
How Louisiana Businesses Can Adapt to E-Commerce

How Louisiana Businesses Can Adapt to E-Commerce

E-commerce has been on the rise for years, and the COVID-19 pandemic has recently caused a dramatic shift in e-commerce spending. According to COVID Commerce Insight, U.S. retailers' online year-over-year (YoY) revenue growth is up 68% as of mid-April, surpassing an earlier peak of 49% in early January. Stores everywhere have had to pivot to online options in order to keep their business alive. For some, it’s been a successful transition while others have struggled. [...]

Melody Weiss2020-09-01T16:43:17-05:00E-Commerce, Firefly Marketing, Food for Thought, Marketing, Website Development|

5 Steps to Create a Great Social Media Management Strategy
5 Steps to Create a Great Social Media Management Strategy

5 Steps to Create a Great Social Media Management Strategy

Social media is now the “way of the world” and critical to any brand strategy. However, with so much media at our fingertips, it’s easy to understand how your brand and its content can get swept under the rug or how it can be difficult to make yourself stand out. Here are a few tips and tricks that can help your brand hurdle the metaphorical barriers standing between you and successful social content. [...]

Kalah Vance2020-10-27T15:25:24-05:00Firefly Marketing, Food for Thought, Marketing, Planning, Social Media|

Does Social Media Make Sense for my ROI?
Does Social Media Make Sense for my ROI?

Does Social Media Make Sense for my ROI?

Measuring the ROI (return on investment) and creating effective social media marketing strategies is often a challenge for businesses. We’ve provided a guide to why social media strategies are worth the investment and how to tackle your social media strategy. Check out our social media case study with our partner, Acadian Home Builders Association for an example of how social media drives ROI. What are the Benefits of Social Media? [...]

Lauren Tumminello2020-08-21T08:58:18-05:00Case Study, Firefly Marketing, Food for Thought, Marketing, Social Media|

Local SEO Tips for Healthcare Providers
Local SEO Tips for Healthcare Providers

Local SEO Tips for Healthcare Providers

With patients going online for medical information and services, it’s important for healthcare professionals to establish their online presence through digital marketing. Healthcare providers and medical professionals throughout Louisiana are facing heavy local competition and despite having an established career, are facing mounting pressure to be able to perform online. One way to stand out among providers and grow your practice is by securing your local presence through local SEO. Here are some simple ways your online [...]

Hunter Euchaski2020-10-27T15:27:47-05:00Firefly Marketing, Marketing, SEO|

What’s The Deal with 404 Errors and How Do I Fix It?
What’s The Deal with 404 Errors and How Do I Fix It?

What’s The Deal with 404 Errors and How Do I Fix It?

What is a 404 Error? You know the page-- you are searching for answers and instead stumble upon a message that the “page no longer exists” or is “Not Found.” This can be incredibly frustrating. Not only does it fail to provide you with the answers that you’re searching for, but it can also lead to distrust for your company and even damage your search rankings. The likelihood of your webpage encountering 404 errors [...]

Tracy Ralston2020-08-21T09:13:06-05:00Firefly Marketing, SEO, Website Development|

Working with WordPress: Your Top Resource for Website Management in 2020
Working with WordPress: Your Top Resource for Website Management in 2020

Working with WordPress: Your Top Resource for Website Management in 2020

Did you know WordPress is the #1 preferred CMS system for users and designers? Some of the top sites using WordPress include The New York Times, Spotify, and TechCrunch, and many more! The variety of websites using WordPress is a testament to its flexibility and its the #1 CMS for business website design and development worldwide! Overall, WordPress holds 59.5% of the modern Content Management System market. What goes into WordPress [...]

Scott Doré2020-05-22T09:50:32-05:00CMS, Firefly Marketing, Marketing, Website Development|

Managed WordPress Hosting & Services
Managed WordPress Hosting & Services

Managed WordPress Hosting & Services

What is Wordpress Maintenance and Hosting? A WordPress Maintenance Retainer is for the time our team spends every quarter to perform technical updates to your site. That includes updates to WordPress Core, your website theme (design), plugins & extensions (free & any applicable premium options). The overall process takes a week from start to finish where we perform & test all updates on a test environment (so your site doesn't experience any downtime for [...]

Lauren Tumminello2020-05-20T11:39:50-05:00CMS, Firefly Marketing, Marketing, Website Development|

Spread The Holiday Spirit
Spread The Holiday Spirit

Spread The Holiday Spirit

Spreading Christmas Cheer One Card at a Time We love all of our clients and followers! This holiday season, we wanted to do something to help you share some holiday cheer with all of your friends and family! In order to do so, we created 3 downloadable Christmas card designs. Print them out at home and mail them to all the special people in your life! Everyone loves getting a little Christmas cheer in their mailbox! Click [...]

Molly Thornton2020-03-12T16:04:08-05:00Design, Firefly Marketing|

Branding Strategy: Essential to your Business

Importance of Accessibility in Website Design

How Louisiana Businesses Can Adapt to E-Commerce

5 Steps to Create a Great Social Media Management Strategy

Does Social Media Make Sense for my ROI?

Local SEO Tips for Healthcare Providers

What’s The Deal with 404 Errors and How Do I Fix It?

Working with WordPress: Your Top Resource for Website Management in 2020

Managed WordPress Hosting & Services

Spread The Holiday Spirit

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