Recently leaked documents have provided an unprecedented glimpse into the factors that Google Search uses, or has used, for ranking content. These factors include website clicks, backlinks, content, Chrome data, and more.
Universal Analytics (UA) will go away for good on July 1st, 2024.UA was the standard analytics measurement tool for Google Analytics since 2012. Google Analytics 4 (GA4) was introduced in 2020 as their next generation of data solutions.
Beignet Fest is a premier New Orleans food festival that celebrates one of the region's most iconic dishes, the beignet. The Beignet Fest Foundation and corresponding festival were founded in 2016 by Amy and Sherwood Collins with the purpose [...]
Grab a Pen Here's a realistic checklist that'll empower you and your team to take control over your marketing. From SEO to paid ads, you'll have it covered (or at least know enough to be dangerous). Your [...]
Shutdown -h now The end of an era for Firefly One line of “server code” signaled the end of a product that shaped nearly 1000 companies' websites for 20 years across South Louisiana and beyond. Today we [...]
“That website? Oh, the IT team did that”. These words were told to us by one of our new clients late last year. We were meeting with a team of new owners of a business and were reviewing [...]
Since 1998, Firefly Marketing Solutions has been working alongside businesses to creatively and effectively elevate their name and brand. Our methods of collaboration are our keys to success in the modern marketing world, and today we’re proud to announce [...]
Scott Doré left an impression in our hearts & imprints in our group that will remain with us forever. So many great and accurate words describe him: kind, funny, generous, patient, and many more. This good man who [...]
The world of SEO changes daily. What worked 10 years, even 10 months ago, may not work now. One SEO practice that isn’t going away anytime soon is structured data. What is structured data? [...]
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