Marketing Insights
Marketing Strategies For Cosmetic Dentistry
Going beyond healthy teeth and gums, cosmetic dentistry offers a variety of treatment options to enhance your [...]
Web Design Checklist For Dentist Offices
Whether it’s your first website, or if you are undergoing a refresh to capture new patients, your [...]
Social Media Ideas For Dentists In 2022
Showcasing the lighter side of your practice, your staff, and dental care, social media presents a unique [...]
How To Ask Your Dental Patients For Reviews
Between online reviews, social media, and other peer-to-peer recommendations, we’ve established that Patient Reviews are important to [...]
Social Media Advertising Guide For Dentists
With more and more patients going online to find healthcare services, take advantage of a captive audience [...]
Why Dentist Offices Need Google Business Profiles
Previously known as Google My Business, your Google Business Profile is a valuable tool that allows you [...]
Ways To Attract More Families To Your Dental Practice
Along the same lines as the age-old question: Which came first, the chicken or the egg?, when [...]
7 Seo Tips And Tricks For Your Dental Website
With online searches quickly approaching 100K inquiries per second, today’s internet users are using search engines to [...]
Why Dentists Should Focus On Their Online Reputation
Ok, let’s face it. Nowadays, the power of the internet is literally in the palm of our [...]
Disruptive Marketing Tactics: Duolingo & Scrub Daddy TikTok Collaboration
If you haven’t been privy to the Duolingo + Scrub Daddy co-branded TikTok effort, then let us [...]
How To Set Up An Instagram Page For Your Dental Practice
Working hand in hand with Facebook, Instagram for dentists is a natural next step in establishing or [...]
How To Set Up A Facebook Page For Your Dental Practice
MEET THEM ON THEIR TURF Facebook gives you access to the largest cross-section of patients in [...]
7 Email Marketing Tips For Dentists
Although social media is a highly interactive channel useful for digital marketing, email maintains its integral place [...]
How Dentists Can Get Started With Google Ads
With a commanding lead in the world’s market share of search engines, Google’s dominance has expanded to [...]
Social Media Marketing For Dental Practices
Between scrolling through news feeds and browsing videos, you can capitalize on the 145 minutes people spend [...]
Digital Marketing Strategies For Dentist Offices
Going beyond word-of-mouth referrals, strategically placed dental ads can bring your practice into the world of digital [...]
How Dentists Can Improve Their Local SEO
Boosting your site’s visibility, search engine optimization (SEO) allows you to gain more qualified traffic to your [...]
Digital Marketing Tactics For Dental Patient Acquisition
In the last few months, more and more patients are looking to begin or restart their dental [...]
How To Get Started Marketing Your Dental Practice
Whether you’re opening a new dental practice or if you’re making your first foray into digital marketing, [...]
The Best Social Platforms For Dentists In 2022
In terms of general healthcare, oral health is one of the most commonly overlooked, with nearly 75% [...]
2022 Marketing Trends For Dentists
As 2022 gets underway, many Dental Offices are preparing for a resurgence of patients returning for their [...]
7 Ideas For Promoting Your Healthcare Event
Providing health equity and access to a variety of healthcare services, Federally Qualified Health Centers are an [...]
Strategies For Promoting Behavioral Health Services
Gone are the days when behavioral health conversations were taboo. Even before the pandemic, the demand for [...]
Why Websites Go Beyond Your Marketing To-Do List
“That website? Oh, the IT team did that”. These words were told to us by one [...]
Multilingual Website Tips For Federally Qualified Health Centers
Although English is the most widely spoken language in the United States, in the melting pot that [...]
Promoting Accessible Healthcare On Social Media
A key component of your marketing plan, social media allows you to bring your message to platforms [...]
How to Create and Engaging LinkedIn Profile
LinkedIn is one of the world’s largest networking platforms to date. It currently has 810 million members [...]
How To Promote Your Wic Nutrition Program On Facebook & Instagram
Federally Qualified Health Centers provide services for the complete wellness of their patients, which, at a minimum, [...]
Website Checklist For Federally Qualified Health Centers
Federally Qualified Health Centers are an integral part of the health of residents in the communities they [...]
How To Ask Patients For Reviews: Google & Facebook
We’ve established that patient reviews are important to the success of your Community Health Center. Up to [...]
How To Use Social Media To Engage With Your Community
Dancing Doctors on TikTok, Dr. Oz on Twitter, even the Dr. Pimple Popper Instagram feed has attracted [...]
How To Reach Local Patients With Facebook Ads
We’ve all experienced it. We search for something on Google and all of the sudden we are [...]
HOW TO CREATE AN INSTAGRAM PAGE FOR COMMUNITY HEALTH CENTERS
Now that you’ve set up your Facebook Business Page, it’s time to take the leap over to [...]
CREATING A FACEBOOK PAGE FOR COMMUNITY HEALTH CENTERS
(Mostly) Free, Quick, And Easy Connect to the community that you serve with a presence on [...]
TOP SOCIAL MEDIA TOOLS FOR COMMUNITY HEALTH CENTERS
Over 53% of the world’s population is active on social media, so bringing information about the services [...]
EMAIL MARKETING FOR PATIENT EDUCATION & ENGAGEMENT
Patients trust their doctors with their lives, so the use of email in healthcare communications remains one [...]
Is Your Medical Website HIPAA Compliant?
COMPLIANCE, COMPLIANCE, COMPLIANCE As a part of the healthcare industry you know the importance of maintaining [...]
Importance Of Reputation Management In Healthcare
In healthcare, reputation management is just as, if not more, important than exceptional patient care. Your online [...]
ADVERTISING YOUR HEALTH CENTER ONLINE
Keeping your patients engaged and happy with the services provided by your Federally Qualified Health Center goes [...]
Google Business Profiles For Federally Qualified Health Centers
THE INTERNET’S PHONEBOOK Capture the attention of patients in your area with a Google Business Profile [...]
Social Media Best Practices For Community Health Centers
Let’s be Social! Show some personality (within HIPAA and Federal Guidelines, of course) Raise awareness and [...]
Building Local Awareness For Your Health Clinics
When serving rural areas, FQHCs typically treat patients across several communities, so building local awareness about the clinic [...]
Patient Acquisition Marketing Tips & Strategies
If you build it, they will come…or will they? You’ve got the building, you’ve got the staff, you’ve [...]
2022 Marketing Trends in Healthcare
Creating an authentic marketing strategy that appeals to your audience begins with a tried-and-true questionnaire that allows you [...]
2022 Social Media Content Calendar Template: The #1 Tool for Promoting Your Business
Get Your Free Social Media Content Calendar Template for 2022 AS FEATURED ON HUBSPOT! Simply click [...]
Marketing Trends for 2022
Before smartphones, there were landlines. Before landlines, there were telegraphs. The way we communicate and receive information [...]
Online Reputation Management in 2022
What is Reputation Management? Reputation management is an effort to influence how people think about you or [...]
17 Proven Email Marketing Tips to Improve Your Campaigns in 2022
Email Marketing Made Easy No one wants their inbox to be cluttered with advertising. It's your job, as an [...]
Firefly Marketing Solutions is a Clutch 2021 Top Business Services Company in Louisiana
Since 1998, Firefly Marketing Solutions has been working alongside businesses to creatively and effectively elevate their name [...]
Bringing together Marketing, Advertising and Sales for Success
“If you don't know where you are going, you'll end up someplace else.” - Yogi Berra [...]
Scott Doré – gentleman, humorist, & a great human being
Scott Doré left an impression in our hearts & imprints in our group that will remain with us [...]
Digital Marketing Success for Law Firms
For smaller law firms, digital marketing must be part of the business strategy. Digital advertising for attorneys [...]
WooCommerce Now Integrates Directly with Google Shopping
Google recently announced they are expanding their Google Shopping access to WooCommerce users. Google will now give [...]
Why Do Websites Need An SSL (Secure Socket Layer)?
What Is An SSL? SSLs (Secure Socket Layer) is an encryption protocol that forms a secure link [...]
Structured Data: an SEO gem hiding in plain sight!
The world of SEO changes daily. What worked 10 years, even 10 months ago, may not work [...]
Social Media Marketing 101
Find Your Place in Social Media Marketing As a business owner, it’s important to remember that your target [...]
Website Image Compression: Is Bigger Really Better?
Some of the most compelling websites make the most of big, bold and beautiful images. Here’s how it’s [...]
Branding Strategy: Essential to your Business
Here at Firefly Marketing Solutions, we not only believe in creating a quality product or service, we [...]
Importance of Accessibility in Website Design
According to the CDC, 1 in 4 US adults (approximately 61 million) have a disability. Oftentimes, members [...]
How Louisiana Businesses Can Adapt to E-Commerce
E-commerce has been on the rise for years, and the COVID-19 pandemic has recently caused a dramatic shift [...]
5 Steps to Create a Great Social Media Management Strategy
Social media is now the “way of the world” and critical to any brand strategy. However, with so [...]
Does Social Media Make Sense for my ROI?
Measuring the ROI (return on investment) and creating effective social media marketing strategies is often a challenge for [...]
Local SEO Tips for Healthcare Providers
With patients going online for medical information and services, it’s important for healthcare professionals to establish their [...]
7 Tips for Effective Social Media Management
Managing Social Media for Your Business Social media is one of the fastest growing tech industries, so it's [...]
How to Clear Your Cache: Internet Explorer & Microsoft Edge
Caching Problems? As explained in our previous post of this series; "How to Clear Your Cache: Google Chrome”, clearing [...]
How to Clear Your Cache: Firefox
Why Is It Important to Clear Cache and Cookies? In our third installment of the 'How To Clear Your [...]
How to Clear Your Cache: Google Chrome
Caching Problems? Have you ever experienced not being able to view your website changes, even after refreshing the page? [...]
How to Clear Your Cache: Safari
Why Is It Important to Clear Cache and Cookies? Since each browser has a slightly different approach in clearing [...]
The Long-Term SEO Game & Why You Need to Play
SEO Is A Long-Term Investment The SEO (search engine optimization) process is a long-term investment because, like any worthwhile [...]
Website Redesign: Update the User Experience
A website redesign process may seem like a large expense at first, but think of it as an investment [...]
What’s The Deal with 404 Errors and How Do I Fix It?
What is a 404 Error? You know the page-- you are searching for answers [...]
Working with WordPress: Your Top Resource for Website Management in 2020
Did you know WordPress is the #1 preferred CMS system for users and designers? [...]
Managed WordPress Hosting & Services
What is Wordpress Maintenance and Hosting? A WordPress Maintenance Retainer is for the time [...]
How to Determine Your Brand’s Identity – A 5 Step Guide
What is your brand’s equity? Brand equity refers to the value of your brand. This value [...]
Your Guide to Local SEO
According to HubSpot, 46% of all Google searches are for local information and 4 in 5 customers [...]
A Message from our CEO
The global spread of COVID-19 is affecting every one of us. While this is a difficult time for our [...]
5 Tips to Communicate With Your Clients During the COVID-19 (Coronavirus) Quarantine
We have reached uncharted territory with the COVID-19 pandemic. With numerous businesses being forced to shutter their physical operations, [...]
Hackers & Coronavirus: What You Need to Know To Keep Your Site Safe
As online resources become more vital to our daily routines, hackers and cybercriminals are leveraging the growing [...]
6 Tips for a Successful Social Media Marketing Strategy
Social Media is ever growing and involves more than just having a profile. With 84% of [...]
Spread The Holiday Spirit
Spreading Christmas Cheer One Card at a Time We love all of our clients and followers! This holiday season, [...]
GDPR 101 – What to Know for Your Business
GDPR: Here's the Breakdown As your trusted web partner, we thought we'd give you the breakdown of what Europe's [...]
WordPress Security Measures
Wordpress 4.7 Core Update In late 2016, WordPress released version 4.7 of WordPress Core. Keeping with the WordPress tradition [...]
A Guide to WordPress’s Gutenberg
How To: GutenbergWordPress is contemplating some major changes to its platform with the recent release of its new editor — Gutenberg. Wordpress [...]
Food for Thought—Chew
E-Commerce Case StudyGraphic Novelist & Artist Rob GuilloryAre there certain foods that just don't agree with you? Ever eat something you [...]
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