Marketing Insights
Part of our job is staying ahead of industry shifts, understanding what matters, and adapting strategies as new technologies emerge.
LUS partnered with Firefly Marketing to develop a major new feature for the community: a real-time outage and utility events map.
UTM parameters allow you to drill down into your marketing performance and confidently show what's working.
Let’s talk about why AI-generated websites might look impressive at first glance, but fall apart the second you actually need to use them.
The difference between brands that struggle with negative reviews and brands that grow from them comes down to one thing: how they respond.
With a few smart strategies, you can turn passive scrollers into active followers who like, comment, and share your content.
Paid ad conversion issues are rarely mysterious. In most cases, they come down to a few fixable fundamentals.
Rather than replacing SEO, AI is really just turning up the volume on what already works: clear writing, smart structure, & helpful content.
This type of tool may qualify for a federal tax credit, which means improving accessibility could also reduce your tax bill.
You don’t need a complete marketing overhaul to kick off 2026, a few intentional check-ins can make a big difference.
Great events don’t happen by accident. Event marketing is what turns a date on the calendar into an experience people can’t wait for.
Shadows was in the process of reintroducing itself to the public & faced the challenge of rebuilding its brand & visibility.
This isn’t the time for your business to hit pause, it’s the time to finish strong and set yourself up for a killer new year.
Looking for an easy-to-use 2026 Social Media Content Calendar Template with pre-filled dates, hashtags, and more? Use our free template!
Knowing when and how to respond can make a big difference in turning casual followers into loyal fans and creating meaningful engagement.
YouTube isn’t one-size-fits-all. With laser-focused targeting, you can pick the ad type that actually works for your audience and your goals.
Before you plug a bot into every corner of your digital presence, let’s talk about when chatbots shine and when they crash and burn.
Here’s how modern targeting works and how you can start thinking about the best way to find your ideal customers online.
To really know if your social media is working, look at the numbers that show real connection and real results.
When marketing budgets are tight, it’s tempting to focus on a single tactic. But this isn’t an either-or decision.
We’ve been monitoring analytics across multiple accounts & noticed a clear trend: AI tools are beginning to show up in referral patterns.
Contrary to outdated assumptions, email marketing is not dead, it’s just growing up. The key? Send better emails.
People want to connect with brands that feel human, and often it’s a split-second interaction where loyalty takes root or fades away.
Instead of polished visuals and hashtags, Reddit thrives on real conversations, weirdly specific questions, and no-fluff opinions.
SMS marketing (aka text message marketing) is one of the easiest, most direct ways to connect with your audience.
Thinking about changing your company’s domain name? Before you make the leap, let’s talk about what really happens.
At Firefly, we're committed to finding answers, even when the answers aren't easy. Recently, a client approached us with a long-standing mystery.
Video is no longer just a “nice to have” in your content strategy—it’s essential. Here’s your guide to getting started with video marketing.
Both Google & Bing have added AI into the way we search. These updates are changing how businesses need to show up online.
We’ve put together a step-by-step guide to Canva, making it easier than ever to create professional-quality designs.
Google has introduced a new feature that automatically generates a QR code linked directly to your Google Business Profile’s review section.
We’re big fans of making data-driven decisions, and heatmaps give us the kind of insights that turn "hmm" moments into "aha!" breakthroughs.
Instagram has once again updated its image and video dimensions, & if you want your content to shine it's time to adjust.
The growing number of Business Email Compromise (BEC) scams makes it clear that every company needs to stay vigilant.
FFirefly Marketing not only drove significant sales but also strengthened LWAA’s online presence and community engagement.
Firefly Marketing leveraged proven strategies while introducing new, innovative approaches to drive even greater results in 2024.
Custom URLs can make the review process easier and can help you gather quality reviews from your customers.
Nonprofits play a crucial role in addressing societal needs, but even the most passionate causes require a strategic approach to reach their full potential.
Successful communication with students, teachers, and staff involves understanding which channels resonate best with each demographic.
First impressions matter. From eye-catching logos to engaging printed materials, we’re here to help you stand out in a crowded market.
Each social media platform provides distinct opportunities to connect with current and potential patients.
Your website is often the first interaction patients have with your practice. To make a lasting impression, it should be dynamic & engaging.
Online ads are a form of digital marketing that uses the internet to promote products or services. In 2024, and beyond, they are one of the best ways to quickly and effectively reach your ideal customers.
Recently leaked documents have provided an unprecedented glimpse into the factors that Google Search uses, or has used, for ranking content.
Universal Analytics will go away for good on July 1st, 2024. UA was the standard analytics measurement tool for Google Analytics since 2012.
Google Search Console is an indispensable resource that provides unparalleled insights into a website's performance in Google search results
While elements like layout and content often take center stage, the importance of alt text and meta tags should not be underestimated.
By claiming and verifying your profile, you gain control over the information that appears about your business on Google.
With robust features and insightful data analysis, Google Analytics serves as a free solution for tracking and analyzing website visitors.
Your marketing strategy, plan, and tactics work together to guide your business towards success.
We can leverage our expertise to help you navigate the digital marketing landscape & craft strategies tailored to your needs.
When competition is fierce, the decision to enlist the expertise of a marketing agency can be a game-changer.
Pelican Pediatric recognized the importance of expanding their online presence to reach out to families in the New Iberia area.
The Google Screened badge offers a powerful advantage, setting your law firm apart as a trusted and reliable service provider.
When attention spans are fleeting & the competition for engagement is fierce, it is crucial for your firm to offer more than just info.
Understanding the profound impact of a well-crafted Google profile is not just essential; it's a game-changer.
The BF crew wanted to increase ticket sales, raise funds for the foundation, & increase overall awareness of the festival & its mission.
A well-designed website not only reflects the credibility and expertise of a law firm but also plays a significant role in attracting potential clients.
Content marketing is about meaningful connections, valuable information, and establishing your firm as a reliable legal resource.
Managing your reputation encompasses the art of gathering positive client reviews and maintaining a stellar online presence.
Despite its reputation for providing top-notch services, the firm recently launched a new website with virtually no online presence.
The ability to connect with clients on a personal level & foster trust can turn them into enthusiastic advocates for your legal practice.
By relying only on Avvo or FindLaw, you can actually hinder your law firm's ability to develop a well-rounded and adaptable online presence.
Duck Law Firm recognized an untapped opportunity to break into new markets and emphasize a lesser-known facet of their business.
SEO plays a pivotal role in the success of law firm websites, offering a range of benefits that are indispensable in the digital age.
With potential clients turning to the internet to search for legal services, your online presence can make or break your firm's success.
To truly stand out from the crowd and boost lead generation, it's essential to embrace innovative law firm digital marketing strategies.
Here's a realistic checklist that'll empower you and your team to take control over your marketing (or at least know enough to be dangerous).
In the oil and gas industry, effective oil and gas marketing requires a well-planned social media strategy and consistent effort.
The energy industry is a highly competitive sector, and maintaining a good reputation is crucial for the success of any company.
As industries continue to adapt to the digital age, digital marketing is rapidly changing with the implementation of artificial intelligence (AI) technology.
Search engine optimization can help your business stand out among competitors and improve your online presence.
On the heels of their recent website design and logo rebrand, Harbor Towing shifted towards enhancing their digital presence.
A well-designed landing page is one of the most effective tools in your arsenal for attracting B2B leads.
Social media allows companies to engage their target audience, build brand awareness, and drive more leads to their business.
Email marketing is one of the most effective tactics for generating quality leads, but it can be a challenge to get it right.
CRMs can help streamline your sales & marketing efforts by centralizing customer data & give a comprehensive view of the customer journey.
A well-designed website can not only help to establish your brand and showcase your products and services but also build trust and credibility.
It's important to stay up-to-date on the latest lead generation strategies to maximize the ROI of marketing efforts.
SEO for oil & gas companies can prove instrumental to attract more targeted traffic and generate higher-quality leads.
With the right approach, online ads can be a powerful tool to help B2B companies grow and reach their business goals.
It's important for industrial brands to have a strong online presence. Local (SEO) is a critical part of that online presence.
LinkedIn allows companies to reach out to potential clients and peers in a way that is not possible through other social media channels.
Companies in the industrial sector must embrace digital and social media tactics as part of their marketing strategy.
Inbound digital marketing strategies are becoming increasingly important for companies in the oil and gas industry.
Companies that are slow to adapt to digital marketing may find themselves falling behind in today’s fast-paced business world.
Digital marketing strategies allow oil and gas companies to effectively position themselves among their target client base.
Marketing plans with clear goals can help energy companies remain competitive, reach new markets, and increase customer engagement.
The Gadget and many more independent systems helped bridge the content management gorge until a CMS supported by a multitude of developers could emerge.
It’s time to take your social content and leverage your presence by running targeted ads on Facebook and Instagram.
Your website is a valuable communication & marketing tool for clients doing research before walking in for their first appointment.
Implementing SEO strategies helps your website to rank higher in search results, increasing clicks to your website & calls to your practice.
A strategic social media ad campaign should take advantage of the hours that people spend scrolling through social media on a daily basis.
It is important to create an Instagram business account for your dermatology clinic to meet your potential clients in their online space.
Follow these steps when creating a Facebook page for Doctors or your Dermatology Clinic and you’ll be posting in no time.
Providing informative and educational content, social media for doctors lets you relieve some stress for your current & potential patients.
Using a healthy mix of social posts & blogs, you can diversify your reach and engagement with patients at varying stages of their journey.
To expand the reach of your dermatology practice, digital marketing offers a number of avenues to reach your diverse patient base.
Creating plastic surgery marketing strategies offers multiple vehicles to capture the attention of potential patients.
Using before and after photos allows med spas to promote their services on platforms designed for visual content.
Social media marketing allows you to interact with your patients and other audiences by giving you the ability to control the narrative.
Determining how to get more patients in your clinic revolves around creating an online community of leads & turning them into patients.
The internet is alive with content that is constantly changing, responding to users’ searches for the latest & greatest.
Online reviews make up your digital first impression and act as word-of-mouth marketing for an active online community.
Fresh ideas in medical marketing emails make it easier to target your patients at specific points in their healthcare journey.
Different from your website homepage, a med spa landing page is where your viewers “land” after clicking one of your embedded links.
Google Business Profiles are a valuable tool that allows you to manage your dermatology practice’s online presence across Google platforms.
Today’s social-savvy internet users expect the companies that they choose to have an active social media presence.
Now, more than ever, an impactful internet presence is integral to the success of your business. This starts with your website.
Acquiring new patients is always more costly than retaining existing patients, but this doesn’t mean that you’ve got to spend the big bucks.
Offered free of charge from Google, broadcast your practice to more potential patients with a Google Business Profile.
Take advantage of a captive audience with an advertising strategy that meets your patients on their own turf.
Plastic surgeons have increased their marketing presence in recent years to reach more potential patients who are actively searching online.
Your dermatology clinic should enact a marketing plan that takes advantage of the endless opportunities to interact with your audience.
Instagram has been a trailblazer for image and video marketing, making it a powerful platform to reach both current and potential patients.
Going beyond sending appointment reminders, an effective med spa email marketing strategy should establish your practice as a leader in the industry.
Now a part of every business’s marketing strategy, your Med Spa Facebook page is an essential component of your marketing toolkit.
Marketing for medical and aesthetics spas should take a dynamic approach, responding to the needs of patients in today’s world.
Just like keywords in your website content affect search engine results, dental hashtags serve a similar use in social media.
Similar to that provided by pediatricians, pediatric dental care is specialized to children’s unique needs.
You can create dental social media posts that highlight your specific capabilities & reach your target patients.
As a cosmetic dentist, marketing services aimed at your existing patient base is just as important as reaching potential clients.
Your website design should be a direct reflection of the personality of your dental practice - here's your checklist!
Social media presents a unique opportunity for dentists to take their patient interactions out of the office & communicate in a less intimidating environment.
We’ve got some helpful guidelines to make it easy for your patients to leave reviews without feeling pressured or awkward.
With more and more patients going online to find healthcare services, take advantage of a captive audience with social media advertising.
Claiming and optimizing your profile attracts the attention of patients looking for dental services in your community.
Families move at a breakneck speed, making marketing a fluid enterprise that must constantly respond to their need for high-quality care.
Searches for local services account for 46% of searches on Google & your Dental SEO strategy is crucial to avoid missing prospective patients.
Be proactive about your practice's online reputation and take control of the marketing power of the internet.
Scrub Daddy & Duolingo's recent TikTok collab turned some heads...but what does this mean for other companies?
Working hand in hand with Facebook, Instagram for dentists is a natural next step in establishing or beefing up your social media presence.
You can expand your outreach with a two-for-one approach by investing time in setting up and maintaining a presence on Facebook.
Email maintains its integral place in the strategy that all healthcare providers, not just dentists, use for both ongoing communications & marketing efforts.
Google’s dominance has expanded, but the majority of their revenues are generated through their advertising services.
Social Media marketing allows your dental practice to directly engage on a personal, approachable level.
Tap into the unlimited potential of digital marketing with advertising strategies that are customized specifically for your dental practice.
Boosting your site’s visibility, search engine optimization (SEO) allows you to gain more qualified traffic to your dental practice’s website.
Making a good first impression is important to get prospective patients interested in learning more about your practice.
An effective strategy utilizing web marketing for dentists both attracts new patients to your practice & retains those who you already serve.
Social media marketing allows you to take advantage of various platforms to engage a wide cross-section of your patient demographic.
In order to keep up with recent changes, new and updated marketing trends for dentists have entered the marketplace.
Whether a blood or medical supply drive, it is important that you promote the event to both participants and supporters.
A comprehensive digital marketing strategy is important to reach those who may not recognize the signs that they need care.
When creating a marketing strategy, there are many tools at your disposal. Your website is often the main driving force or call to action.
In the melting pot that is many rural communities, English is more commonly not the primary language spoken in the home.
A key component of your marketing plan, social media allows you to bring your message to platforms that engage your patient base.
If your company operates on a B2B model, then your target audiences are likely already active on LinkedIn as well as your competitors.
When developing a marketing plan, it is important to focus efforts where you’ll have the greatest impact among your target audience.
There are features & pages that should be incorporated into your website design that offer important info to your patients.
Up to 81% of patients seek information on the experiences of previous patients before booking their own appointment.
Core patient demographics all use social media differently, but they all agree on one thing: variety is key.
More and more businesses and organizations have taken advantage of a captive audience through the use of social media advertising.
Maintaining a presence on Instagram is an important step in growing your Community Health Center’s online presence
With close to 200 million users of all ages in the US, Facebook gives you access to the largest cross-section of patients in your area.
With more patients going online to find healthcare services, take advantage of a captive audience by actively posting on social media.
The use of email in healthcare remains one of the most effective channels for ongoing communication and marketing efforts.
As a part of the healthcare industry you know the importance of maintaining compliance across your practice - including your website.
Relying on peer experiences more and more each year, up to 81% of patients consider online reviews when selecting a healthcare provider.
From phone calls to follow-ups, every patient interaction is an opportunity for exceptional care and service.
Capture the attention of patients in your area with a Google Business Profile for your Federally Qualified Health Center!
Raise awareness and engage with the community by maintaining an active social media presence for your Federally Qualified Health Center!
Using high quality content and keywords allows you to improve your local search engine ranking and avoid missing prospective patients.
Making your Health Center visible to potential patients involves a multi-pronged marketing strategy aimed to capture & engage your community.
Understanding the wants & needs of your ideal patient allows you to integrate medical marketing trends throughout each patient interaction.
The way we communicate and receive information about the world around us is steadily evolving. As technology progresses, so has the world of marketing.
Reputation management is an effort to influence how people think about you or your brand. In other words, you are what others say about you.
No one likes a cluttered inbox; use these email marketing tips to give your subscribers something they actually want to read.
We’re proud to announce that we have been named as a Top Business Services Company in Louisiana by Clutch for the year 2021.
Any business that is looking to grow should consider developing specific strategies for these three branches of business planning.
Scott Doré left an impression in our hearts & imprints in our group that will remain with us forever.
For smaller law firms, digital marketing must be part of the business strategy. Learn more about the digital landscape today!
SSLs encrypt personal information while in transit, making it more difficult for hackers to steal personal info. Learn more about SSLs here!
What worked 10 years, even 10 months, ago may not work for SEO now. One practice that isn’t going away anytime soon is structured data.
Your target market is on at least one social media network. Check out our tips and tricks to help you connect with your customer base!
These image compression tips will help you make the most of your images without incurring long download times and SEO penalties.
Most businesses fail to realize that having a marketing strategy in place, as well as strong branding, is crucial for growth and expansion.
Accessibility standards apply to both the physical world & digital world. Here are a few standards that you need to be aware of.
Stores everywhere have had to pivot to online options in order to keep their business alive. Here are some resources to get you started!
Social media is now the way of the world & critical to any brand strategy. Here are 5 tips & tricks that can help you grow with social media.
Check out our social media case study with our partner, Acadian Home Builders Association for an example of what social media can do for business.
Check out our social media case study with our partner, Acadian Home Builders Association to see what social media can do for business.
One way to stand out among providers & grow your practice is through local SEO. Here are some simple ways to boost your local presence!
How do you cultivate effective social media? Follow our 7 tips to help you find your place in the social media marketing world!
Having issues with files not updating when editing your website? This blog explains why websites cache & how to clear cache.
The SEO process is a long-term & worthy investment. A good long-term SEO campaign can have an everlasting effect on your online presence.
A website redesign may seem like a large expense at first, but think of it as a crucial investment. Is it time to redesign your site?
You know the page-- you are searching for answers and instead stumble upon a message that the “page no longer exists.” Learn how to fix these errors today!
Did you know WordPress is the #1 preferred CMS system for users & designers? It's used by some of the world's biggest sites.
It can be a struggle to figure out your brand. Here are a few things to keep in mind when building your brand & your brand’s identity.
Optimizing your website for local search engine optimization (SEO) is imperative for your business. This guide will help you get started!
The global spread of COVID-19 is affecting every one of us. Here’s a guide to help you manage your digital presence during this difficult time.
Here are a few tips to help you maintain strong communications practices with your clients and employees during the COVID-19 quarantines.
Here are our top suggestions to make sure that your data is safe from hackers in this quickly-adapting digital environment.
Social media is ever growing & it’s no longer enough to just be there. A successful social media marketing strategy starts with these 6 steps.
As your trusted web partner, we want to keep you informed about important data privacy regulations and what they mean for your business.
WordPress updates are excitedly welcomed, however they can soon became the source of many security headaches.
Chew - A Firefly Marketing E-Commerce Development Case Study featuring local graphic artist: Rob Guillory.