Marketing Insights

Reaching your audience through internet search results, implementing SEO strategies helps your website to rank higher in search results, increasing clicks to your website and calls to your practice....

When it comes to ads, promotions, and social media posts, a strategic social media advertising campaign should take advantage of the hours that people spend scrolling through social media on a daily basis....

With nearly one billion users on Instagram every month, it is important that you create an Instagram business account for your dermatology clinic to meet your potential clients in their online space....

Allowing you to build an online community through likes and followers, your Facebook page provides real-time engagement in a conversational manner. And…it’s pretty easy to set up your page and get posting! Follow these steps when creating a Facebook page for Doctors or your Dermatology Clinic an...

Providing informative and educational content, as well as behind the scenes peeks at the practice to create a patient-centric approach, social media marketing for doctors lets you relieve some of that stress for your current and potential patients....

Using a healthy mix of social posts that utilize photos, videos, slideshows, Stories, and Reels, as well as regularly blogging to provide relevant commentary on a number of skincare topics, you can diversify your reach and engagement with patients at varying stages of their skincare journey....

Growing your practice by relying solely on patient referrals may be a thing of the past (unless you count online reviews.) When it comes to expanding the reach of your dermatology practice, digital marketing is a game changer, offering a number of avenues to reach your diverse patient base....

Spanning a number of media formats, digital advertising has become a mainstay in any successful marketing plan. Creating plastic surgery marketing strategies that incorporate text, image, audio, and video provides a well-rounded approach that offers multiple vehicles to capture the attention of pote...

Taking med spa social media to new levels using before and after photos allows practices to promote their services on platforms that are designed for visual content....

Social media marketing for doctors and plastic surgery practices allows you to interact with your patients and other audience members by giving you the ability to control the narrative....

Determining how to get more patients in your clinic revolves around creating an online community of leads and then turning those leads into patients....

The internet is alive with content that is constantly changing, responding to users’ searches for the latest and greatest that change with the blink of an eye. Popularized on a long-running competition show, it’s certainly a “One day you’re in, and the next day you’re out.” mentality....

Online reviews translate into nearly immeasurable benefits for your practice. Making up your digital first impression, think of reviews as word-of-mouth marketing for an active online community....

Fresh ideas in medical marketing emails make it easier to target your patients at specific points in their healthcare journey....

Different from your website homepage, a med spa landing page is where your viewers “land” after clicking one of your embedded links....