Harbor Towing & Fleeting: A Case Study
Harbor Towing & Fleeting is a towing and fleeting company located on the Mississippi River in New Orleans. Their dispatch facilitates several services for passing vessels in the transportation industry. From tank barges serving the petrochemical industry to marine companies who work with dry cargo and heavy equipment, their services contribute to the vital transportation of goods and resources through our inland waterways.
The Challenge
On the heels of their recent website design and logo rebrand celebrating their 50th anniversary, Harbor Towing directed their attention towards enhancing their digital presence. To achieve this, they embarked on a digital marketing initiative geared towards boosting their online exposure through a more prominent social media presence and a targeted search engine optimization (SEO) strategy.
The Solution
A modern website design was implemented to show forward thought in the industry while making the website easy for their customers to use. The site was customized for easy mobile browsing, in line with Google’s indexing standards, current UI/UX trends, and a navigation that encouraged quickly finding services. Prominently featured testimonials highlighted client experiences and a contact form on each page provided ease of contact for potential clients.
Firefly Marketing worked with the team at Harbor Towing to claim their local listings; increasing the accuracy of information publicly available on the web and improving their SEO rankings and search-ability. Going beyond local SEO and weekly Google Business Profile Posts, Firefly Marketing also developed a social media content strategy that featured engaging content and monthly boosted posts to increase user visibility and engagement.
The Results
Over the course of one year Firefly implemented a comprehensive campaign to boost Harbor Towing’s online presence, resulting in several successes, including:
Organic Traffic
Social Traffic
Instagram Followers
Facebook Followers
LinkedIn Followers
Google Visibility
Local Listings
A True Partnership
The collaboration with Firefly Marketing proved instrumental in achieving the company’s goals of a stronger online presence and increased customer engagement. Through years of expertise and tailored strategies, Firefly Marketing was able to deliver measurable results and position Harbor Towing for continued success in the digital marketplace, giving them an edge over their competition.
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Benefits of Working with a
Marketing Agency
Partnering with an agency like Firefly Marketing brings a wealth of expertise to your business. You gain access to diverse skills, industry insights, and innovative strategies tailored to your unique needs. We focus on maximizing your ROI by combining creativity with data-driven decisions, ensuring that every campaign is aligned with your overall business goals.
