Marketing for Government Agencies & Economic Development
Marketing That Makes An Impact
Creating a regional marketing strategy that appeals to a wide range of audiences while working with a tight budget can be daunting.
Let’s work together to create a custom solution that will leave a lasting impact.
Creating a regional marketing strategy that appeals to a wide range of audiences while working with a tight budget can be daunting.
Let’s work together to create a custom solution that will leave a lasting impact.
User-Friendly Web Design
Content Development
Local SEO
Email Marketing
Brochures, Flyers, & More
Our Results Speak for Themselves
In Only 2 Months for AHBA
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Digital Marketing Aligned with Your Goals
We employ a variety of data-driven strategies to help you reach your goals. With the help of online ads, targeted social media campaigns, email marketing and more, we create captivating and engaging content for your target market.
Let’s expand your audience by creating a multi-faceted campaign.
Content for a Modern Audience
Marketing for government or economic development thrives when streamlined functions meet modern website design and tailored content. Attracting tourism and encouraging local business evolves from successfully understanding your target audience’s wants and needs. By creating a compelling message of diversity and inclusion, it is possible to create a content strategy relevant to each audience segment. Then, with the use of digital media we can push this targeted content to the hands of the public as efficiently as possible.
LEARN ABOUT THE PROCESS
Government & Economic Development Marketing FAQs
Display Ads are most commonly seen as banner ads that increase brand awareness and recollection by running an ad on an affiliated webpage and directing patients to your website and social media platforms. Customizable with demographic or interest targeting, you can place ads within a group of sites that align with your chosen keywords.
Your online reviews and testimonials act as your digital first impression. Be proactive about your online reputation and take control of the marketing power of the internet. Within 7 seconds of an in-person meeting, people begin to develop their impression of you, and when you take that interaction online, the time is reduced dramatically.
Asking for reviews can be awkward, but there are ways to make it easier and smoother. Try creating prompts for your staff to use at the end of a project. Print reminders on your mail outs, in-office signage, and on any other materials you use. Place call-to-action reminders throughout your website and social media. No matter what methods you use, remember to make it as seamless as possible for clients to leave you a review.
Custom software provides many more solutions that make your day-to-day processes easier. With solutions tailored to your specific needs,, your application becomes more scalable and provides you with direct support from our development team. Examples of custom application development can be found everywhere, including online employee portals, account management tools, scheduling tools, volunteer coordination platforms, and more.
Websites are the number one channel for sharing resources across an entire region. They allow for easy access to information and answers to frequently asked questions from any location. Having a user-friendly website to answer questions helps government agencies focus on the job at hand serving their community.
Social media is a great way to share important and timely information to large local audiences. Social media is also a great way to engage with your community and learn more about their thoughts and struggles.
In order to grow local economies, you need to encourage tourism and business development. Advertising is your number one resource in attracting new businesses and tourists to your area. Whether it’s a billboard on the interstate or an ad on Facebook, a strong advertising strategy is crucial for economic development.
Who We Are
About Firefly
Firefly Marketing, pioneers of the digital marketing era, has provided brilliant marketing, advertising, creative and digital services to clients since 1998. We have gained an unprecedented level of experience and expertise in everything from website development to traditional advertising and marketing, PR, mobile marketing, social media – virtually any and every type of marketing imaginable.
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