Online Advertising in 2024 & Beyond
Online ads are a form of digital marketing that uses the internet to promote products or services. In 2024, and beyond, they are one of the best ways to quickly and effectively reach your ideal customers.
Major Google Search Document Leak Exposes Inner Workings of Ranking Algorithm
Recently leaked documents have provided an unprecedented glimpse into the factors that Google Search uses, or has used, for ranking content. These factors include website clicks, backlinks, content, Chrome data, and more.
FYI: Universal Analytics Will Sunset July 1, 2024
Universal Analytics (UA) will go away for good on July 1st, 2024.UA was the standard analytics measurement tool for Google Analytics since 2012. Google Analytics 4 (GA4) was introduced in 2020 as their next generation of data solutions.
Creative Ways to Stay in Touch with Clients & Get More Referrals
Navigating the legal arena isn't just about expertise; it's about building enduring connections with your clients. Today's digital age opens up a world of creative opportunities beyond email marketing for law firms that make it possible to enhance client [...]
Why Marketing with FindLaw & Niche Directories Isn’t Enough
Both FindLaw and Avvo aim to bridge the gap between legal professionals and individuals seeking legal services. They provide a platform where lawyers can market their services, showcase their expertise, and connect with potential clients. While these directories can [...]
Your 2024 Digital Marketing Checklist
Grab a Pen Here's a realistic checklist that'll empower you and your team to take control over your marketing. From SEO to paid ads, you'll have it covered (or at least know enough to be dangerous). Your [...]
Goodbye, Gadget
Shutdown -h now The end of an era for Firefly One line of “server code” signaled the end of a product that shaped nearly 1000 companies' websites for 20 years across South Louisiana and beyond. Today we [...]
Disruptive Marketing Tactics: Duolingo & Scrub Daddy TikTok Collaboration
If you haven’t been privy to the Duolingo + Scrub Daddy co-branded TikTok effort, then let us lean into the scandalous version, posted to the Scrub Daddy account. Or, if you prefer a more PG version, take a look [...]
How to Create and Engaging LinkedIn Profile
LinkedIn is one of the world’s largest networking platforms to date. It currently has 810 million members in more than 200 countries worldwide. While social media platforms like Facebook are ideal for catching up with extended family and old [...]
