“If you don't know where you are going, you'll end up someplace else.” - Yogi Berra Like so many things in life, a diet, exercise, even saving for retirement, if you don’t know where you’re going, you’ll end up somewhere else. Great things can be achieved if you break it down, make a plan, monitor the data, and adjust as needed. But, if you do not have the playbook ready, strategies blur and nothing happens [...]
For smaller law firms, digital marketing must be part of the business strategy. Digital advertising for attorneys has become more mainstream over the last 20 years. Larger firms with larger budgets continue to pour money into mobile website design, search engine optimization, Google Ads, and social media. The annual tech review by the American Bar Association shows that solo practices and very small firms are more likely to have a website that is either outdated or does [...]
The world of SEO changes daily. What worked 10 years, even 10 months ago, may not work now. One SEO practice that isn’t going away anytime soon is structured data. What is structured data? Structured data is code added to your website (not visible to users) that is written in a way that computers will understand. As humans, we can look at a web page and fully understand what we’re [...]
Here at Firefly Marketing Solutions, we not only believe in creating a quality product or service, we also believe in the significance of establishing your brand image and voice. As a marketing agency, we are all too familiar with how branding and marketing strategies are relegated as non-factors and are often disregarded as an essential part of a business’s success. But what most businesses fail to realize is that having a marketing strategy in place, as well [...]
According to the CDC, 1 in 4 US adults (approximately 61 million) have a disability. Oftentimes, members of this group will encounter a website that is difficult or impossible to use. A website that lacks accessibility makes it that much harder for disabled adults to purchase products, sign up for services, newsletters, etc. Aside from people with disabilities, web designs can also affect those with temporary impairments or those of an aging population. Collectively speaking, this population [...]
E-commerce has been on the rise for years, and the COVID-19 pandemic has recently caused a dramatic shift in e-commerce spending. According to COVID Commerce Insight, U.S. retailers' online year-over-year (YoY) revenue growth is up 68% as of mid-April, surpassing an earlier peak of 49% in early January. Stores everywhere have had to pivot to online options in order to keep their business alive. For some, it’s been a successful transition while others have struggled. [...]
Social media is now the “way of the world” and critical to any brand strategy. However, with so much media at our fingertips, it’s easy to understand how your brand and its content can get swept under the rug or how it can be difficult to make yourself stand out. Here are a few tips and tricks that can help your brand hurdle the metaphorical barriers standing between you and successful social content. [...]
Measuring the ROI (return on investment) and creating effective social media marketing strategies is often a challenge for businesses. We’ve provided a guide to why social media strategies are worth the investment and how to tackle your social media strategy. Check out our social media case study with our partner, Acadian Home Builders Association for an example of how social media drives ROI. What are the Benefits of Social Media? [...]
SEO Is A Long-Term Investment The SEO (search engine optimization) process is a long-term investment because, like any worthwhile investment, it takes time to grow. If your company is investing in traditional marketing campaigns, it is vital to invest similarly in SEO and digital campaigns. A good SEO campaign can have an everlasting effect on your online presence. Common SEO Misconceptions The most common misconception about SEO is that it should be a quick fix. Often businesses understand the [...]
A website redesign process may seem like a large expense at first, but think of it as an investment into your marketing efforts. How is your website representing your business? Benefits of website redesign include an updated design, effortless user experience, and SEO to increase your company's visibility on Google. Think about your experiences while visiting websites. Were you able to click through sites and find what you were looking for easily? Did the opposite also occur where you [...]
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