Website Image Compression: Is Bigger Really Better?

Some of the most compelling websites make the most of big, bold and beautiful images. Here’s how it’s done without making your visitors suffer through long download times and without suffering SEO penalties from Google. There are many aspects of creative, strategy and planning that go into creating a website. One of the most common is visuals, such as photos, illustrations and other graphic elements. It’s through the use of visuals, in part, that we appeal to our [...]

2020-11-20T16:17:29-06:00Content, Design, Tutorial, Website Development|
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Branding Strategy: Essential to your Business

Here at Firefly Marketing Solutions, we not only believe in creating a quality product or service, we also believe in the significance of establishing your brand image and voice. As a marketing agency, we are all too familiar with how branding and marketing strategies are relegated as non-factors and are often disregarded as an essential part of a business’s success. But what most businesses fail to realize is that having a marketing strategy in place, as well [...]

2020-11-20T16:04:03-06:00Branding, Firefly Marketing, Food for Thought, Website Development|
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Importance of Accessibility in Website Design

According to the CDC, 1 in 4 US adults (approximately 61 million) have a disability. Oftentimes, members of this group will encounter a website that is difficult or impossible to use. A website that lacks accessibility makes it that much harder for disabled adults to purchase products, sign up for services, newsletters, etc.  Aside from people with disabilities, web designs can also affect those with temporary impairments or those of an aging population. Collectively speaking, this population [...]

2020-11-03T08:37:09-06:00Accessibility, Firefly Marketing, Food for Thought, Website Development|
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How Louisiana Businesses Can Adapt to E-Commerce

E-commerce has been on the rise for years, and the COVID-19 pandemic has recently caused a dramatic shift in e-commerce spending. According to COVID Commerce Insight, U.S. retailers' online year-over-year (YoY) revenue growth is up 68% as of mid-April, surpassing an earlier peak of 49% in early January. Stores everywhere have had to pivot to online options in order to keep their business alive. For some, it’s been a successful transition while others have struggled. [...]

2020-09-01T16:43:17-05:00E-Commerce, Firefly Marketing, Food for Thought, Marketing, Website Development|
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Website Redesign: Update the User Experience

A website redesign process may seem like a large expense at first, but think of it as an investment into your marketing efforts. How is your website representing your business?  Benefits of website redesign include an updated design, effortless user experience, and SEO to increase your company's visibility on Google. Think about your experiences while visiting websites. Were you able to click through sites and find what you were looking for easily? Did the opposite also occur where you [...]

2020-06-25T15:59:01-05:00Content, Design, Food for Thought, Marketing, Website Development|
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What’s The Deal with 404 Errors and How Do I Fix It?

What is a 404 Error? You know the page-- you are searching for answers and instead stumble upon a message that the “page no longer exists” or is “Not Found.” This can be incredibly frustrating. Not only does it fail to provide you with the answers that you’re searching for, but it can also lead to distrust for your company and even damage your search rankings. The likelihood of your webpage encountering 404 errors [...]

2020-08-21T09:13:06-05:00Firefly Marketing, SEO, Website Development|
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Working with WordPress: Your Top Resource for Website Management in 2020

Did you know WordPress is the #1 preferred CMS system for users and designers? Some of the top sites using WordPress include The New York Times, Spotify, and TechCrunch, and many more! The variety of websites using WordPress is a testament to its flexibility and its the #1 CMS for business website design and development worldwide! Overall, WordPress holds 59.5% of the modern Content Management System market. What goes into WordPress [...]

2020-05-22T09:50:32-05:00CMS, Firefly Marketing, Marketing, Website Development|
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Managed WordPress Hosting & Services

What is Wordpress Maintenance and Hosting? A WordPress Maintenance Retainer is for the time our team spends every quarter to perform technical updates to your site. That includes updates to WordPress Core, your website theme (design), plugins & extensions (free & any applicable premium options). The overall process takes a week from start to finish where we perform & test all updates on a test environment (so your site doesn't experience any downtime for [...]

2020-05-20T11:39:50-05:00CMS, Firefly Marketing, Marketing, Website Development|
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A Message from our CEO

The global spread of COVID-19 is affecting every one of us. While this is a difficult time for our neighbors, businesses, and nation, we at Firefly Marketing are prepared to ensure that your marketing efforts are unaffected. Here’s a guide to help you manage your digital presence, which has become a critical component of your business. As your digital partner, we are here to help your business take advantage of technology solutions that enable you to continue business as [...]

2020-06-15T14:54:59-05:00CMS, Content, Design, Food for Thought, Website Development|
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5 Tips to Communicate With Your Clients During the COVID-19 (Coronavirus) Quarantine

We have reached uncharted territory with the COVID-19 pandemic. With numerous businesses being forced to shutter their physical operations, many are trying remote work for the first time. Understandably, this can be a difficult adjustment for business owners and employees alike. The good news is the technology we have available to us today allows remote work transitions to be smoother than in the past. Here are a few tips to help you maintain strong communications practices with your clients [...]

2020-03-18T14:47:49-05:00CMS, Content, Design, Food for Thought, Website Development|
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Lafayette, LA 70501

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