“If you don't know where you are going, you'll end up someplace else.” - Yogi Berra Like so many things in life, a diet, exercise, even saving for retirement, if you don’t know where you’re going, you’ll end up somewhere else. Great things can be achieved if you break it down, make a plan, monitor the data, and adjust as needed. But, if you do not have the playbook ready, strategies blur and nothing happens [...]
For smaller law firms, digital marketing must be part of the business strategy. Digital advertising for attorneys has become more mainstream over the last 20 years. Larger firms with larger budgets continue to pour money into mobile website design, search engine optimization, Google Ads, and social media. The annual tech review by the American Bar Association shows that solo practices and very small firms are more likely to have a website that is either outdated or does [...]
Google recently announced they are expanding their Google Shopping access to WooCommerce users. Google will now give WooCommerce stores access to upload their listings directly to Google Shopping for free. This extension will allow these online stores to create shopping ads without leaving the WooCommerce dashboard. What does this mean for businesses? Thanks to COVID-19, online shopping has grown substantially. Google Shopping has grown into a major shopping channel. In fact, over one billion shopping [...]
What Is An SSL? SSLs (Secure Socket Layer) is an encryption protocol that forms a secure link between a web server and a browser. It was created by Netscape in 1995 for the purpose of protecting information and data shared across the internet. Basically, when you go to a website that has an SSL, any information you share with the website (payment info, address, email, etc) is shielded. SSLs were actually replaced by TLS (Transport Layer Security) [...]
Some of the most compelling websites make the most of big, bold and beautiful images. Here’s how it’s done without making your visitors suffer through long download times and without suffering SEO penalties from Google. There are many aspects of creative, strategy and planning that go into creating a website. One of the most common is visuals, such as photos, illustrations and other graphic elements. It’s through the use of visuals, in part, that we appeal to our [...]
Here at Firefly Marketing Solutions, we not only believe in creating a quality product or service, we also believe in the significance of establishing your brand image and voice. As a marketing agency, we are all too familiar with how branding and marketing strategies are relegated as non-factors and are often disregarded as an essential part of a business’s success. But what most businesses fail to realize is that having a marketing strategy in place, as well [...]
According to the CDC, 1 in 4 US adults (approximately 61 million) have a disability. Oftentimes, members of this group will encounter a website that is difficult or impossible to use. A website that lacks accessibility makes it that much harder for disabled adults to purchase products, sign up for services, newsletters, etc. Aside from people with disabilities, web designs can also affect those with temporary impairments or those of an aging population. Collectively speaking, this population [...]
E-commerce has been on the rise for years, and the COVID-19 pandemic has recently caused a dramatic shift in e-commerce spending. According to COVID Commerce Insight, U.S. retailers' online year-over-year (YoY) revenue growth is up 68% as of mid-April, surpassing an earlier peak of 49% in early January. Stores everywhere have had to pivot to online options in order to keep their business alive. For some, it’s been a successful transition while others have struggled. [...]
A website redesign process may seem like a large expense at first, but think of it as an investment into your marketing efforts. How is your website representing your business? Benefits of website redesign include an updated design, effortless user experience, and SEO to increase your company's visibility on Google. Think about your experiences while visiting websites. Were you able to click through sites and find what you were looking for easily? Did the opposite also occur where you [...]
What is a 404 Error? You know the page-- you are searching for answers and instead stumble upon a message that the “page no longer exists” or is “Not Found.” This can be incredibly frustrating. Not only does it fail to provide you with the answers that you’re searching for, but it can also lead to distrust for your company and even damage your search rankings. The likelihood of your webpage encountering 404 errors [...]
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