Website Development Archives | Firefly Marketing

Importance of Accessibility in Website Design
Importance of Accessibility in Website Design

Importance of Accessibility in Website Design

According to the CDC, 1 in 4 US adults (approximately 61 million) have a disability. Oftentimes, members of this group will encounter a website that is difficult or impossible to use. A website that lacks accessibility makes it that much harder for disabled adults to purchase products, sign up for services, newsletters, etc. Aside from people with disabilities, web designs can also affect those with temporary impairments or those of an aging population. Collectively speaking, this population [...]

Laura Williams2020-10-22T16:22:06-05:00Accessibility, Firefly Marketing, Food for Thought, Website Development|

How Louisiana Businesses Can Adapt to E-Commerce
How Louisiana Businesses Can Adapt to E-Commerce

How Louisiana Businesses Can Adapt to E-Commerce

E-commerce has been on the rise for years, and the COVID-19 pandemic has recently caused a dramatic shift in e-commerce spending. According to COVID Commerce Insight, U.S. retailers' online year-over-year (YoY) revenue growth is up 68% as of mid-April, surpassing an earlier peak of 49% in early January. Stores everywhere have had to pivot to online options in order to keep their business alive. For some, it’s been a successful transition while others have struggled. [...]

Melody Weiss2020-09-01T16:43:17-05:00E-Commerce, Firefly Marketing, Food for Thought, Marketing, Website Development|

Website Redesign: Update the User Experience
Website Redesign: Update the User Experience

Website Redesign: Update the User Experience

A website redesign process may seem like a large expense at first, but think of it as an investment into your marketing efforts. How is your website representing your business? Benefits of website redesign include an updated design, effortless user experience, and SEO to increase your company's visibility on Google. Think about your experiences while visiting websites. Were you able to click through sites and find what you were looking for easily? Did the opposite also occur where you [...]

Tracy Ralston2020-06-25T15:59:01-05:00Content, Design, Food for Thought, Marketing, Website Development|

What’s The Deal with 404 Errors and How Do I Fix It?
What’s The Deal with 404 Errors and How Do I Fix It?

What’s The Deal with 404 Errors and How Do I Fix It?

What is a 404 Error? You know the page-- you are searching for answers and instead stumble upon a message that the “page no longer exists” or is “Not Found.” This can be incredibly frustrating. Not only does it fail to provide you with the answers that you’re searching for, but it can also lead to distrust for your company and even damage your search rankings. The likelihood of your webpage encountering 404 errors [...]

Tracy Ralston2020-08-21T09:13:06-05:00Firefly Marketing, SEO, Website Development|

Working with WordPress: Your Top Resource for Website Management in 2020
Working with WordPress: Your Top Resource for Website Management in 2020

Working with WordPress: Your Top Resource for Website Management in 2020

Did you know WordPress is the #1 preferred CMS system for users and designers? Some of the top sites using WordPress include The New York Times, Spotify, and TechCrunch, and many more! The variety of websites using WordPress is a testament to its flexibility and its the #1 CMS for business website design and development worldwide! Overall, WordPress holds 59.5% of the modern Content Management System market. What goes into WordPress [...]

Scott Doré2020-05-22T09:50:32-05:00CMS, Firefly Marketing, Marketing, Website Development|

Managed WordPress Hosting & Services
Managed WordPress Hosting & Services

Managed WordPress Hosting & Services

What is Wordpress Maintenance and Hosting? A WordPress Maintenance Retainer is for the time our team spends every quarter to perform technical updates to your site. That includes updates to WordPress Core, your website theme (design), plugins & extensions (free & any applicable premium options). The overall process takes a week from start to finish where we perform & test all updates on a test environment (so your site doesn't experience any downtime for [...]

Lauren Tumminello2020-05-20T11:39:50-05:00CMS, Firefly Marketing, Marketing, Website Development|

A Message from our CEO
A Message from our CEO

A Message from our CEO

The global spread of COVID-19 is affecting every one of us. While this is a difficult time for our neighbors, businesses, and nation, we at Firefly Marketing are prepared to ensure that your marketing efforts are unaffected. Here’s a guide to help you manage your digital presence, which has become a critical component of your business. As your digital partner, we are here to help your business take advantage of technology solutions that enable you to continue business as [...]

Bill Dalton2020-06-15T14:54:59-05:00CMS, Content, Design, Food for Thought, Website Development|

5 Tips to Communicate With Your Clients During the COVID-19 (Coronavirus) Quarantine
5 Tips to Communicate With Your Clients During the COVID-19 (Coronavirus) Quarantine

5 Tips to Communicate With Your Clients During the COVID-19 (Coronavirus) Quarantine

We have reached uncharted territory with the COVID-19 pandemic. With numerous businesses being forced to shutter their physical operations, many are trying remote work for the first time. Understandably, this can be a difficult adjustment for business owners and employees alike. The good news is the technology we have available to us today allows remote work transitions to be smoother than in the past. Here are a few tips to help you maintain strong communications practices with your clients [...]

Melody Weiss2020-03-18T14:47:49-05:00CMS, Content, Design, Food for Thought, Website Development|

Hackers & Coronavirus: What You Need to Know To Keep Your Site Safe
Hackers & Coronavirus: What You Need to Know To Keep Your Site Safe

Hackers & Coronavirus: What You Need to Know To Keep Your Site Safe

As online resources become more vital to our daily routines, hackers and cybercriminals are leveraging the growing COVID-19 pandemic to hack systems and steal passwords. If your business is suddenly depending more on remote work, e-commerce options, or online meeting resources, NOW is the time to secure your networks. More of your and your customers’ information is being transferred online, so this increases risk and security measures. Now more than ever, it’s important that we watch out [...]

Scott Doré2020-03-26T09:30:27-05:00Marketing, Website Development|

GDPR 101 – What to Know for Your Business
GDPR 101 – What to Know for Your Business

GDPR 101 – What to Know for Your Business

GDPR: Here's the Breakdown As your trusted web partner, we thought we'd give you the breakdown of what Europe's GDPR (General Data Protection Regulation) might mean for your business. The GDPR is comprehensive privacy policy, developed by the European Union, that went into affect on May 25, 2018. This policy aims at giving consumers full discloser of their data. You have probably noticed several emails from companies that you have subscribed to or have done business with, letting you know [...]

Scott Doré2020-06-15T11:50:18-05:00CMS, Content, Food for Thought, Marketing, Website Development|

12 Next

Importance of Accessibility in Website Design

How Louisiana Businesses Can Adapt to E-Commerce

Website Redesign: Update the User Experience

What’s The Deal with 404 Errors and How Do I Fix It?

Working with WordPress: Your Top Resource for Website Management in 2020

Managed WordPress Hosting & Services

A Message from our CEO

5 Tips to Communicate With Your Clients During the COVID-19 (Coronavirus) Quarantine

Hackers & Coronavirus: What You Need to Know To Keep Your Site Safe

GDPR 101 – What to Know for Your Business

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