Why Websites Go Beyond Your Marketing To-Do List
“That website? Oh, the IT team did that”. These words were told to us by one of our new clients late last year. We were meeting with a team of new owners of a business and [...]
Multilingual Website Tips For Federally Qualified Health Centers
Although English is the most widely spoken language in the United States, in the melting pot that is many rural communities, English is more commonly not the primary language spoken in the home. When marketing your Federally [...]
Bringing together Marketing, Advertising and Sales for Success
“If you don't know where you are going, you'll end up someplace else.” - Yogi Berra Like so many things in life, a diet, exercise, even saving for retirement, if you don’t know where you’re [...]
Digital Marketing Success for Law Firms
For smaller law firms, digital marketing must be part of the business strategy. Digital advertising for attorneys has become more mainstream over the last 20 years. Larger firms with larger budgets continue to pour money into mobile [...]
WooCommerce Now Integrates Directly with Google Shopping
Google recently announced they are expanding their Google Shopping access to WooCommerce users. Google will now give WooCommerce stores access to upload their listings directly to Google Shopping for free. This extension will allow these online stores [...]
Why Do Websites Need An SSL (Secure Socket Layer)?
What Is An SSL? SSLs (Secure Socket Layer) is an encryption protocol that forms a secure link between a web server and a browser. It was created by Netscape in 1995 for the purpose of protecting information [...]
Website Image Compression: Is Bigger Really Better?
Some of the most compelling websites make the most of big, bold and beautiful images. Here’s how it’s done without making your visitors suffer through long download times and without suffering SEO penalties from Google. There are many [...]
Branding Strategy: Essential to your Business
Here at Firefly Marketing Solutions, we not only believe in creating a quality product or service, we also believe in the significance of establishing your brand image and voice. As a marketing agency, we are all too [...]
Importance of Accessibility in Website Design
According to the CDC, 1 in 4 US adults (approximately 61 million) have a disability. Oftentimes, members of this group will encounter a website that is difficult or impossible to use. A website that lacks accessibility makes [...]
How Louisiana Businesses Can Adapt to E-Commerce
E-commerce has been on the rise for years, and the COVID-19 pandemic has recently caused a dramatic shift in e-commerce spending. According to COVID Commerce Insight, U.S. retailers' online year-over-year (YoY) revenue growth is up 68% as of [...]
Get Social