Pelican Pediatric Dentistry is a locally owned and operated pediatric-specific dentist office in New Iberia, LA. Their team of experts provide advanced dental care for young dental patients in a nurturing and friendly environment.

The Challenge

Pelican Pediatric recognized the importance of expanding their online presence, particularly on Facebook, to reach out to families in the New Iberia area. They sought to increase their visibility and engagement on social media platforms, aiming to connect with more local families.

The Solution

Pelican Pediatric partnered with Firefly Marketing to enhance their Facebook marketing strategy. Firefly proposed a targeted approach by increasing Pelican Pediatric’s monthly ad budget as well as shifting the focus from merely gaining local reach and visibility to encouraging more active user engagement, specifically clicks on their advertisements.

The Strategy

Firefly Marketing strategized by creating compelling ad content tailored to resonate with the local audience. The team optimized ad placements, leveraging Facebook’s robust targeting tools to reach families in the New Iberia area effectively. The revised goal was to drive user actions, emphasizing the importance of click-through rates rather than the sheer number of accounts reached.