Website Image Compression: Is Bigger Really Better?

Some of the most compelling websites make the most of big, bold and beautiful images. Here’s how it’s done without making your visitors suffer through long download times and without suffering SEO penalties from Google. There are many aspects of creative, strategy and planning that go into creating a website. One of the most common is visuals, such as photos, illustrations and other graphic elements. It’s through the use of visuals, in part, that we appeal to our [...]

2020-11-20T16:17:29-06:00Content, Design, Tutorial, Website Development|
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15 Proven Email Marketing Tips to Improve Your Campaigns

Email Marketing Made Easy No one wants their inbox to be cluttered with advertising. It's your job, as an email marketer, to send your reader something they actually want. Informative, interesting, and even entertaining emails should be your goal in email marketing. But, how do you achieve that? Here are some dos and don'ts of email marketing based on some common email marketing mistakes. We’ve got 15 proven tips to help you create an effective email marketing campaign. The [...]

2020-09-08T11:01:21-05:00Content, Marketing|
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How to Clear Your Cache: Internet Explorer & Microsoft Edge

Caching Problems? As explained in our previous post of this series; "How to Clear Your Cache: Google Chrome”, clearing your cache is beneficial because it allows website edits to show up properly, and helps with privacy and security. Each browser has a slightly different approach in clearing their cache, which is why we have broken up the subject into a four part series. We have selected the browsers most commonly used to best help navigate you through the necessary [...]

2020-06-26T14:06:30-05:00Content, Design, Tutorial|
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How to Clear Your Cache: Firefox

Why Is It Important to Clear Cache and Cookies?  In our third installment of the 'How To Clear Your Cache' series, we are walking you through the caching process in Firefox. Check out our previous two posts for steps in Internet Explorer, Safari, and Chrome. A cache is a place where files are stored temporarily. When visiting a website, your browser saves (caches) various pieces of the site. This process is not necessarily a bad thing, because it allows [...]

2020-06-26T13:37:09-05:00Content, Design, Tutorial|
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How to Clear Your Cache: Google Chrome

Caching Problems? Have you ever experienced not being able to view your website changes, even after refreshing the page? Your changes are most likely not appearing properly because the page is being refreshed with saved or cached files, causing the updates to appear void. A cache is a place where files are stored temporarily. When visiting a website, your browser saves (caches) various pieces of the site. This process is not necessarily a bad thing, because it allows for [...]

2020-06-26T11:59:28-05:00Content, Design, Tutorial|
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How to Clear Your Cache: Safari

Why Is It Important to Clear Cache and Cookies?  Since each browser has a slightly different approach in clearing their cache, we broke up our blog posts into a four part series. Find out the steps in Chrome, Internet Explorer, and Firefox in from our previous posts. Our fourth and final post will give you direction for clearing your cache in Safari. A cache is a place where files are stored temporarily. When visiting a website, your browser saves (caches) [...]

2020-06-26T11:24:35-05:00Content, Design, Tutorial|
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The Long-Term SEO Game & Why You Need to Play

SEO Is A Long-Term Investment The SEO (search engine optimization) process is a long-term investment because, like any worthwhile investment, it takes time to grow. If your company is investing in traditional marketing campaigns, it is vital to invest similarly in SEO and digital campaigns. A good SEO campaign can have an everlasting effect on your online presence. Common SEO Misconceptions The most common misconception about SEO is that it should be a quick fix. Often businesses understand the [...]

2020-06-25T16:32:51-05:00Content, Food for Thought, SEO|
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Website Redesign: Update the User Experience

A website redesign process may seem like a large expense at first, but think of it as an investment into your marketing efforts. How is your website representing your business?  Benefits of website redesign include an updated design, effortless user experience, and SEO to increase your company's visibility on Google. Think about your experiences while visiting websites. Were you able to click through sites and find what you were looking for easily? Did the opposite also occur where you [...]

2020-06-25T15:59:01-05:00Content, Design, Food for Thought, Marketing, Website Development|
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A Message from our CEO

The global spread of COVID-19 is affecting every one of us. While this is a difficult time for our neighbors, businesses, and nation, we at Firefly Marketing are prepared to ensure that your marketing efforts are unaffected. Here’s a guide to help you manage your digital presence, which has become a critical component of your business. As your digital partner, we are here to help your business take advantage of technology solutions that enable you to continue business as [...]

2020-06-15T14:54:59-05:00CMS, Content, Design, Food for Thought, Website Development|
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5 Tips to Communicate With Your Clients During the COVID-19 (Coronavirus) Quarantine

We have reached uncharted territory with the COVID-19 pandemic. With numerous businesses being forced to shutter their physical operations, many are trying remote work for the first time. Understandably, this can be a difficult adjustment for business owners and employees alike. The good news is the technology we have available to us today allows remote work transitions to be smoother than in the past. Here are a few tips to help you maintain strong communications practices with your clients [...]

2020-03-18T14:47:49-05:00CMS, Content, Design, Food for Thought, Website Development|
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