A Message from our CEO

The global spread of COVID-19 is affecting every one of us. While this is a difficult time for our neighbors, businesses, and nation, we at Firefly Marketing are prepared to ensure that your marketing efforts are unaffected. Here’s a guide to help you manage your digital presence, which has become a critical component of your business. As your digital partner, we are here to help your business take advantage of technology solutions that enable you to continue business as [...]

5 Tips to Communicate With Your Clients During the COVID-19 (Coronavirus) Quarantine

We have reached uncharted territory with the COVID-19 pandemic. With numerous businesses being forced to shutter their physical operations, many are trying remote work for the first time. Understandably, this can be a difficult adjustment for business owners and employees alike. The good news is the technology we have available to us today allows remote work transitions to be smoother than in the past. Here are a few tips to help you maintain strong communications practices with your clients [...]

6 Tips for a Successful Social Media Marketing Strategy

Social Media is ever growing and involves more than just having a profile. With 88% of all adults aged 18 to 29 using social media, it is no longer enough to just be there. Customers expect companies to be interactive and genuine. They are often less likely to pick up the phone or email customer service. Instead, they expect to build a relationship with companies they do business with via social media. So what are the 6 key steps [...]

Website Redesign: Update the User Experience

A website redesign process may seem like a large expense at first, but think of it as an investment into your marketing effort. How is your website representing your business?  The outcome of a website redesign should result in an updated look, but should also provide an effortless user experience, and should incorporate SEO to increase your company's visibility on Google. Think about your experiences while visiting websites. Were you able to click through sites and find what you [...]

GDPR 101 – What to Know for Your Business

GDPR: Here's the Breakdown As your trusted web partner, we thought we'd give you the breakdown of what Europe's GDPR (General Data Protection Regulation) might mean for your business. The GDPR is comprehensive privacy policy, developed by the European Union, that went into affect on May 25, 2018. This policy aims at giving consumers full discloser of their data. You have probably noticed several emails from companies that you have subscribed to or have done business with, letting you know [...]

The Long-Term SEO Game & Why You Need to Play

SEO is a Long-Term Investment The SEO process is a long-term investment because, like any worthwhile investment, it takes time to grow. If your company is investing in traditional marketing campaigns, it is vital to invest similarly in long-term SEO and digital campaigns. A good SEO campaign can have an everlasting effect on your online presence. Common SEO Misconceptions The most common misconception about SEO campaigns is that it should be a quick fix. Often businesses understand the importance [...]

How to Clear Your Cache: Safari

Caching Problems? Since each browser has a slightly different approach in clearing their cache, we broke up our blog posts into a four part series. Find out the steps in Chrome, Internet Explorer, and Firefox in from our previous posts. Our fourth and final post will give you direction for clearing your cache in Safari. To review; a cache is a place where files are stored temporarily. When visiting a website, your browser saves (caches) various pieces of the site. [...]

How to Clear Your Cache: Firefox

Caching Problems? In our third installment of the 'How To Clear Your Cache' series, we are walking you through the caching process in Firefox. Check out our previous two posts for steps in Internet Explorer and Chrome. A cache is a place where files are stored temporarily. When visiting a website, your browser saves (caches) various pieces of the site. This process is not necessarily a bad thing, because it allows for quick load time and increased performance when [...]

How to Clear Your Cache: Internet Explorer

Caching Problems? As explained in our previous post of this series; "How to Clear Your Cache: Google Chrome”, clearing your cache is beneficial because it allows website edits to show up properly, and helps with privacy and security. Each browser has a slightly different approach in clearing their cache, which is why we have broken up the subject into a four part series. We have selected the browsers most commonly used to best help navigate you through the necessary [...]

WordPress Security Measures

Wordpress 4.7 Core Update In late 2016, WordPress released version 4.7 of WordPress Core. Keeping with the WordPress tradition of naming updates after jazz musicians, the new update was named “Vaughan” (after the mid-century singer Sarah Vaughan). Although the update was welcomed with its exciting new features, it soon became the source of many security headaches and long weekends. Everyday users experienced flashy new options; like a built-in setting for implementing videos as headers, and a CSS editor with live [...]

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