Top Social Media Tools for Community Health Centers

Content curation tools – By creating your own posts as well as sharing posts with viable information, you can curate content that allows you to expand the information you are presenting without having to spend valuable time creating all your posts from scratch. Curation tools allow you to locate and save interesting posts for later use, allowing you to tag-team your own scrolling habits into content that can be repurposed. For the past few years, Firefly has been using a content calendar to help keep us organized!

Social Media scheduling apps – Don’t try to sit down every day to create and post content – you’ll feel like you are on a never-ending hamster wheel. Rather, set aside time once or twice a week to sort articles you’ve saved in your curation tool, create new posts, and schedule posts for distribution throughout the week. Of course, when information arises with the need for immediate sharing, you can easily hop onto your platforms and create that post without disrupting your scheduled activity. Popular tools include: HubSpot & SproutSocial.

Content creation tools – Visually appealing content is just as important as the message within – after all, you’ve got to first get your scrollers to stop on your post. Various free and paid sites exist that allow you to use high quality, professional images and text generators to create eye-catching graphics to use in your posts. Our fav tool: Canva!

Social Media analytics tools – Again, know your audience. Don’t invest the time and effort on sites that are not reaching your potential and current patients. Understanding the reach and effectiveness of your posts allows you to adapt your marketing strategy in real-time. Both social media and Google Analytics offer an in-depth snapshot of your user engagement, making it easy to see which posts have landed with your viewers and which have missed the mark.