plastic surgery patient

The Ultimate Guide to SEO for Plastic Surgery Practices

By ||Published On: August 11th, 2022||Categories: Healthcare Marketing, Medspa||
plastic surgery patient

Reaching your audience through internet search results, implementing SEO strategies helps your website to rank higher in search results, increasing clicks to your website and calls to your practice. Since 75% of users never click past the first page of search results, healthcare SEO for your plastic surgery clinic must take a well-rounded approach to capture those searching for the various procedures that you offer.


  • Rank higher in searches for keywords specific to various treatments

      • Think strategically about your website pages, specifically those for your Location and Services. While all pages are important to your SEO rankings with targeted keyword use, your Location page can take advantage of an embedded Google Map to help your local SEO rankings. Using both short keywords and descriptions of various conditions and treatments on your Services page help capture the attention of those searching for various treatments.
  • Attract new patients

      • Showing up in the first position of Google 93% of the time, the accuracy of your Google My Business listing is an essential first step in achieving rankings among the 3-pack. This listing should include hours of operation, services, and contact information including address and phone number with a “Call” button when viewed from a mobile device.
  • Generate patient reviews

      • Patient reviews also help to boost your ranking in search results. Giving patients reassurance of the quality of care that they will receive, reviews and testimonials can also help to increase the profile of physicians affiliated with your practice.


The use of target keywords helps your organic SEO results, as well as quality content and your website’s loading time. Recognizing search terms for general information and research versus local searches help you to build your online presence. Use this information to help you to develop website pages and social media posts specific to the treatments and procedures being searched. 

Local SEO extends beyond organic SEO by adding Relevance, Distance, and Prominence to the results when patients are searching for services “near me” or “close by.” Since local searches account for 46% of all searches on Google, your site’s ranking is the result of implementing Local SEO strategies, improving online visibility and helping to improve your online reputation. 


Go beyond the SEO basics of targeted keywords and a detailed Google My Business listing, with a few tactics to boost the effectiveness of your overall search engine optimization strategies.

  • Long-Tail Keywords – Relevant keywords play a major role in your SEO plan, especially when you include keywords in your content headlines. Specific searches for treatments and conditions can take on a more conversational tone that describes symptoms. These long-tail keywords make up 70% of all search traffic, so your website should include a combination of condition names as well as long-tail keywords that describe the symptoms that your patients may be using in their searches.

  • Voice Guided Search – As many of us have transitioned to hands-free mobile phone usage, it is important that your online presence is optimized to respond to inquiries using Alexa, Siri, and other digital assistants. This includes incorporating long-tail keywords and questions as well as using natural-sounding language in your content.

  • Images – Always rename your files to use keywords in your file names, adding alternative text that is unique to the images, since viewers will likely see this information when hovering over the photo and searches pick up on these keywords. Reducing file size (without compromising resolution) helps to improve page speed.

  • Encourage Sharing – Utilize the power of strength in numbers with quality content that encourages viewers to hit the Share button! This will continually increase your traffic and broaden your outreach to the “friends of friends.”

Strategy Meeting

Looking for additional help?

Taking information to create quality content, SEO is more than just finding the right keywords. At Firefly Marketing, we can help you find your perfect solution for SEO integration to position your practice among prospective patients. Let’s Talk!

About the Author: Hunter Euchaski

Digital Marketing Manager – Self-professed Harry Potter enthusiast who loves a good cup of Joe, Hunter brings SEO savvy to Firefly. Since her start, she has been studying data and metrics in order to provide clients with a unique presence in the digital realm. Adapting quickly to the ever-changing marketing landscape, she helps to find the big picture in a sea of data.

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