THE ULTIMATE GUIDE TO SEO FOR PLASTIC SURGERY PRACTICES

Rank higher in searches for keywords specific to various treatments

• • Think strategically about your website pages, specifically those for your Location and Services. While all pages are important to your SEO rankings with targeted keyword use, your Location page can take advantage of an embedded Google Map to help your local SEO rankings. Using both short keywords and descriptions of various conditions and treatments on your Services page help capture the attention of those searching for various treatments.

Attract new patients

• • Showing up in the first position of Google 93% of the time, the accuracy of your Google My Business listing is an essential first step in achieving rankings among the 3-pack. This listing should include hours of operation, services, and contact information including address and phone number with a “Call” button when viewed from a mobile device.

Generate patient reviews

• • Patient reviews also help to boost your ranking in search results. Giving patients reassurance of the quality of care that they will receive, reviews and testimonials can also help to increase the profile of physicians affiliated with your practice.

Long-Tail Keywords – Relevant keywords play a major role in your SEO plan, especially when you include keywords in your content headlines. Specific searches for treatments and conditions can take on a more conversational tone that describes symptoms. These long-tail keywords make up 70% of all search traffic, so your website should include a combination of condition names as well as long-tail keywords that describe the symptoms that your patients may be using in their searches.

Voice Guided Search – As many of us have transitioned to hands-free mobile phone usage, it is important that your online presence is optimized to respond to inquiries using Alexa, Siri, and other digital assistants. This includes incorporating long-tail keywords and questions as well as using natural-sounding language in your content.

Images – Always rename your files to use keywords in your file names, adding alternative text that is unique to the images, since viewers will likely see this information when hovering over the photo and searches pick up on these keywords. Reducing file size (without compromising resolution) helps to improve page speed.

Encourage Sharing – Utilize the power of strength in numbers with quality content that encourages viewers to hit the Share button! This will continually increase your traffic and broaden your outreach to the “friends of friends.”