Highly engaging, Facebook for Federally Qualified Health Centers provides marketing with a more conversational impact. Offering the ability for patients and stakeholders to post, like, and comment about your services, you can continually foster ongoing communication. Among the most widely used platforms, users span all demographics. The NACHC has cultivated a series of hashtags that connect patients to resources and promote the value of Community Health Centers.
A highly visual platform for businesses, over 200M+ Business accounts visited every day on Instagram. Posts allow businesses to share their story through images while hashtags offer categorial searching that expands your reach. When utilizing Instagram for Federally Qualified Health Centers, you can cultivate a following through well-designed posts, turning casual scrollers and browsers into engaged patients and supporters.
Increasing your exposure through video marketing, YouTube captures up to 81% exposure among adult users, a number that has seen significant growth since 2019. With that, comes an increase in Video Marketing as an effective tool to reach your community. YouTube for community health centers allows you to essentially create your own video network, posting How-To videos, facility tours, check in procedures and more. Video Marketing, aside from allowing people from all walks of life to advocate for available healthcare for rural and underserved communities, allows you to share important information and engage patients.
Using Twitter for community health center marketing provides rapid access in real-time to bring information to your audience. With a character limit defining the length of posts,Twitter serves as a gateway to more in-depth articles and information, and is heavily reliant on links and hashtags, whether linking to other social media posts or directly back to your website.
A business-oriented platform, creating a profile for your FQHC allows you to connect with more followers, turning employees, volunteers, and board members into Brand Ambassadors. Getting started with LinkedIn for community health centers is quick and easy, and with cross-platform posting, you can manage your social media presence from one dashboard.
More is NOT Always Better
It is not necessary for your FQHC to maintain a presence on every social media platform in existence. Rather, a curated group of accounts and effective messaging that reaches your patient and stakeholder base is more effective than an overabundance of generic accounts and posts. Focusing on quality over quantity, social media allows your Community Health Center to directly engage the community on a more personal, approachable level.