dermatology patient

Setting Up an Instagram Page for Your Dermatology Clinic

By ||Published On: August 11th, 2022||Categories: Healthcare Marketing, Medspa||
dermatology patient

With nearly one billion users on Instagram every month, it is important that you create an Instagram business account for your dermatology clinic to meet your potential clients in their online space. 


It takes no time to set up your account and get posting! Since this platform is optimized for mobile use, download the Instagram app from the Apple or Android store and sign up for an account, just be sure to stay consistent and use the same business email address across all your social media profiles.

  • Username and Password – By using your Practice’s name as your username, you can make it easy for patients to locate you as well as maintain consistency across all your social media platforms.

  • Profile Photo – Choose a professional image, company logo, or photo of your facility. Since the photo will be cropped into a circle and will be quite small, high quality, square photos will work best.

  • Bio – Take advantage of this space to highlight information about the treatments and products offered at your dermatology clinic.

  • Links – Instagram only allows for one active link on your profile, but using a tool like or allows you to provide more when your followers click on your profile link. “Link in Bio” is a popular phrase included in posts to let viewers know they can easily access more information.

  • Switch from a Personal Account to a Business Account – take advantage of call, text, and email buttons available for business accounts by clicking the three lines in the top right corner of your profile and select “Settings” from the menu. From here, select “Account” and “Switch to Professional Account.” Finally, select “Business” and get ready to start posting.

  • Add your Business Category – With nearly 1200 Instagram business categories to choose from, select the best description to make it easier for those searching to identify your practice.


With any online platform, your posting strategy and content will impact the engagement that you receive with your followers. We’ve talked at length about posting strategy best practices, but before you start uploading, take advantage of a few tools to get your page optimized for peak performance.

  • Link your Facebook Page – Cross- post between Facebook and Instagram by linking the two platforms and utilize the advertising options available through Ads Manager. The User account and email address associated with your Instagram Page must also be listed as an Admin on your Facebook page (another plus for using consistency across all platforms). Click Edit Profile and select Page under Public Business Information. Select Connect and Existing Page and click Done after you have selected your Business Facebook page.

  • Add Buttons – Make it easy for users to contact your practice by allowing buttons to be added to business profiles to call, text, or email the business. Activate this by selecting ‘Edit Profile’ and navigate to ‘Business Information”, then ‘Contact Options.’ Double check that your practice phone number, email & address are entered. Under ‘How would you like to be reached?’ select the button for the option you would like on your profile and click save!


A titan of image and video marketing, Instagram allows you to take advantage of a highly interactive platform to engage current and potential clients by posting visually appealing and high quality content as well as following those that support your practice.

  • Create Videos – Dominating social media use, short-form videos should become an integral part of your posting strategy. Stories are content that disappears after 24 hours, allowing for a personal touch by sharing everyday moments without committing the content to their profile. Reels will be displayed in your feed as a post, and should be videos that are more creative-driven. Used together, you can combine informative posts with engaging behind-the-scenes action that keeps your followers intrigued.

  • Advertise – Instagram users collectively visit over 200 million business profiles each day. Working hand in hand with Facebook Ad Manager, Instagram ads are a natural next step to target specific demographics with visual content, whether photos, videos, or slideshows to keep your content fresh and engaging.

Strategy Meeting

Looking for additional help?

At Firefly Marketing, our social media marvels create engaging Instagram strategies that promote your practice to those in your community. Take advantage of opportunities to develop relationships with patients before they even set foot in your clinic. Let’s Talk!

About the Author: Hunter Euchaski

Digital Marketing Manager – Self-professed Harry Potter enthusiast who loves a good cup of Joe, Hunter brings SEO savvy to Firefly. Since her start, she has been studying data and metrics in order to provide clients with a unique presence in the digital realm. Adapting quickly to the ever-changing marketing landscape, she helps to find the big picture in a sea of data.

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