SETTING UP AN INSTAGRAM PAGE FOR YOUR DERMATOLOGY CLINIC

Username and Password – By using your Practice’s name as your username, you can make it easy for patients to locate you as well as maintain consistency across all your social media platforms.

Profile Photo – Choose a professional image, company logo, or photo of your facility. Since the photo will be cropped into a circle and will be quite small, high quality, square photos will work best.

Bio – Take advantage of this space to highlight information about the treatments and products offered at your dermatology clinic.

Links – Instagram only allows for one active link on your profile, but using a tool like linkein.bio or linktr.ee allows you to provide more when your followers click on your profile link. “Link in Bio” is a popular phrase included in posts to let viewers know they can easily access more information.

Switch from a Personal Account to a Business Account – take advantage of call, text, and email buttons available for business accounts by clicking the three lines in the top right corner of your profile and select “Settings” from the menu. From here, select “Account” and “Switch to Professional Account.” Finally, select “Business” and get ready to start posting.

Add your Business Category – With nearly 1200 Instagram business categories to choose from, select the best description to make it easier for those searching to identify your practice.

Link your Facebook Page – Cross- post between Facebook and Instagram by linking the two platforms and utilize the advertising options available through Ads Manager. The User account and email address associated with your Instagram Page must also be listed as an Admin on your Facebook page (another plus for using consistency across all platforms). Click Edit Profile and select Page under Public Business Information. Select Connect and Existing Page and click Done after you have selected your Business Facebook page.

Add Buttons – Make it easy for users to contact your practice by allowing buttons to be added to business profiles to call, text, or email the business. Activate this by selecting ‘Edit Profile’ and navigate to ‘Business Information”, then ‘Contact Options.’ Double check that your practice phone number, email & address are entered. Under ‘How would you like to be reached?’ select the button for the option you would like on your profile and click save!

Create Videos – Dominating social media use, short-form videos should become an integral part of your posting strategy. Stories are content that disappears after 24 hours, allowing for a personal touch by sharing everyday moments without committing the content to their profile. Reels will be displayed in your feed as a post, and should be videos that are more creative-driven. Used together, you can combine informative posts with engaging behind-the-scenes action that keeps your followers intrigued.

Advertise – Instagram users collectively visit over 200 million business profiles each day. Working hand in hand with Facebook Ad Manager, Instagram ads are a natural next step to target specific demographics with visual content, whether photos, videos, or slideshows to keep your content fresh and engaging.