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Marketing Strategies For Cosmetic Dentistry

By ||Published On: May 13th, 2022||Categories: Dentists, Healthcare Marketing||
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Going beyond healthy teeth and gums, cosmetic dentistry offers a variety of treatment options to enhance your patient’s smile. When offering services as a cosmetic dentist, marketing services aimed at your existing patient base is just as important as reaching potential clients. With your existing clients, teeth whitening, veneers, and other cosmetic procedures can be a natural progression through your patient’s care plan. 


  • SURVEY – Learn more about your patients at each visit by including a short survey during your intake process, asking questions about their smile and learning if they have any concerns or things that they’d like to change. By asking at each visit, you can capture your patient’s changing needs and let them take the first step in starting a conversation without facing any intimidation or pressure.

  • PROMOTIONAL MATERIALS – Many times, cosmetic procedures directly relate to a patient’s self-confidence, so it’s natural that patients may hesitate to bring up their concerns. Be sensitive and don’t lead with your available procedures, rather focus on their general dentistry needs, especially if they are in your office for a cleaning or other routine service. Make the information available with promotional materials throughout your office letting patients know about the possibilities. Review patient surveys before entering the exam room and you’ll learn more about which patients are interested in learning about their options.

  • ADVERTISE – Connect with the right patients looking directly for your services! Advertising on Google, social media, billboards, or even print (yes, it’s still a viable outlet), can help grow your patient base and increase brand recognition.

  • OPTIMIZE YOUR SEO – Add details and descriptions of the procedures on your website and Google Business Profile and implement an SEO strategy to trigger hits on search engines. It’s a little more difficult to create targeted ads for those looking for cosmetic services, although with effective long-tail keywords that are optimized for searches, you can make it easy for patients looking for services to find your practice.

  • SHOWCASE SUCCESS – Stay HIPAA compliant and get authorization from patients before you include Success Stories and Before and After photos on your website and social media platforms. By showcasing transformations as well as ads for your teeth whitening treatments and other procedures, you can reach patients who are searching for similar services in your area.

Strategy Meeting

Looking for additional help?

With cosmetic dentistry expected to see compounded growth of 5% annually, reaching $27 billion dollars by 2028, using both effective digital marketing and eye-catching print collateral will help you to get the conversations started. Your partner in marketing ALL the services that your dental practice offers, Firefly Marketing uses proven techniques to reach out to a diverse patient base.

About the Author: Megan Wells

Digital Marketing Intern - As a recent graduate from Southeastern Louisiana University, Megan is excited to combine her love of social media and marketing and put her new skills to the test! Megan’s natural gift to care a lot about others’ experience with a product or service makes connection and collaboration easy. When she’s not spending quality time with her family and friends, she’s improving her overall knowledge of SEO & SEM to further aid clients and the Firefly Team!

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