Marketing Strategies For Cosmetic Dentistry

SURVEY – Learn more about your patients at each visit by including a short survey during your intake process, asking questions about their smile and learning if they have any concerns or things that they’d like to change. By asking at each visit, you can capture your patient’s changing needs and let them take the first step in starting a conversation without facing any intimidation or pressure.

PROMOTIONAL MATERIALS – Many times, cosmetic procedures directly relate to a patient’s self-confidence, so it’s natural that patients may hesitate to bring up their concerns. Be sensitive and don’t lead with your available procedures, rather focus on their general dentistry needs, especially if they are in your office for a cleaning or other routine service. Make the information available with promotional materials throughout your office letting patients know about the possibilities. Review patient surveys before entering the exam room and you’ll learn more about which patients are interested in learning about their options.

ADVERTISE – Connect with the right patients looking directly for your services! Advertising on Google, social media, billboards, or even print (yes, it’s still a viable outlet), can help grow your patient base and increase brand recognition.

OPTIMIZE YOUR SEO – Add details and descriptions of the procedures on your website and Google Business Profile and implement an SEO strategy to trigger hits on search engines. It’s a little more difficult to create targeted ads for those looking for cosmetic services, although with effective long-tail keywords that are optimized for searches, you can make it easy for patients looking for services to find your practice.

SHOWCASE SUCCESS – Stay HIPAA compliant and get authorization from patients before you include Success Stories and Before and After photos on your website and social media platforms. By showcasing transformations as well as ads for your teeth whitening treatments and other procedures, you can reach patients who are searching for similar services in your area.