How Dentists Can Get Started With Google Ads

There are over 40K searches happening on Google per second

46% of all searches on Google are for those seeking local information

75% of users never click past the first page of search results

search engines generate 300% more traffic for websites than social media

1. Learn the terms: Keywords, Bid, Quality Score, Ad Rank, CPC, Conversion.

Google’s step-by-step checklist stresses the importance of understanding the terminology, keywords = search terms, bid = ad budget, quality score = relevance, and so on.

2. Organize your account

By organizing your Google Ads account to match your website, you can create separate campaigns, ad groups, ads, and keyword lists that help you to determine the focus of your ads  and provide variety in your outreach.

3. Set your budget

With Google Ads, you can set your daily budget, determining how much you’ll spend on each campaign per day, while your bids determine the amount you’ll spend when someone clicks on your ad. This allows you to spread your budgeting dollars, especially in the early days, to understand the effectiveness of your keywords.

4. Pick your keywords and match types

Google’s Keyword Planner provides you with a sample list of keywords for your campaigns and a bid estimate to make each keyword effective in searches. Knowing what words your potential clients are searching for allows you to properly target your ads. Using low-to-medium cost keywords allows you to gain exposure and test out your campaigns without blowing your budget on high-cost keywords. Match types determine how “exact” the keywords and the searches match one another and can be used in a number of ways. 

5. Set your landing pages and devices

Your ad will direct patients to your website, so you can determine exactly what they see when they click on your ad, whether it’s your homepage with a Call-to-Action button, or a specialized page that you have created for that particular ad. Another important feature of Google Ads is the ability to target your users’ devices, whether they are conducting searches on desktops or mobile devices. This is beneficial for specific keywords, perhaps targeting those searching for emergency dental services by only showing responses to those searching on mobile devices.

6. Write your ads

With Google Ads, you can create customized campaigns for each of your chosen keywords that allows your business to appear at the top of search results. Capture your patient’s attention with a well-written ad that includes a “Call-to-Action” telling them what to do once they see your ad. Phrases like “Call Now” and “Learn More” direct their attention to their next steps.

7. Connect to Google Analytics

Gain insights into your ads and website’s activity to learn how to better organize your ads and spend your marketing dollars more thoughtfully. Google Analytics allows you to gain an  understanding of what people are doing once they get to your site, how long they are viewing certain pages, and much more.