Why Websites Go Beyond Your Marketing To-Do List
“That website? Oh, the IT team did that”. These words were told to us by one of our new clients late last year. We were meeting with a team of new owners of a business and [...]
Marketing Trends for 2022
Before smartphones, there were landlines. Before landlines, there were telegraphs. The way we communicate and receive information about the world around us is steadily evolving. As technology progresses, so has the world of marketing. Traditionally marketing only [...]
Online Reputation Management in 2022
What is Reputation Management? Reputation management is an effort to influence how people think about you or your brands when viewed online. In other words, you are what others are saying about you. Your reputation is what others [...]
17 Proven Email Marketing Tips to Improve Your Campaigns in 2022
Email Marketing Made Easy No one wants their inbox to be cluttered with advertising. It's your job, as an email marketer, to send your reader something they actually want. Informative, interesting, and even entertaining emails should be your goal [...]
Bringing together Marketing, Advertising and Sales for Success
“If you don't know where you are going, you'll end up someplace else.” - Yogi Berra Like so many things in life, a diet, exercise, even saving for retirement, if you don’t know where you’re [...]
Digital Marketing Success for Law Firms
For smaller law firms, digital marketing must be part of the business strategy. Digital advertising for attorneys has become more mainstream over the last 20 years. Larger firms with larger budgets continue to pour money into mobile [...]
Social Media Marketing 101
Find Your Place in Social Media Marketing As a business owner, it’s important to remember that your target market is most likely on at least one social media network. Therefore, it’s a good idea to put your business [...]
How Louisiana Businesses Can Adapt to E-Commerce
E-commerce has been on the rise for years, and the COVID-19 pandemic has recently caused a dramatic shift in e-commerce spending. According to COVID Commerce Insight, U.S. retailers' online year-over-year (YoY) revenue growth is up 68% as of [...]
5 Steps to Create a Great Social Media Management Strategy
Social media is now the “way of the world” and critical to any brand strategy. However, with so much media at our fingertips, it’s easy to understand how your brand and its content can get swept under the [...]