CREATING ENGAGING CONTENT FOR SOCIAL MEDIA: DERMATOLOGY EDITION
From routine screenings and preventative care to treatment of various diseases, nearly 1 in 3 Americans avoid going to the doctor. Despite melanoma being the most common cancer in the US, there is a staggering disconnect in the number of people visiting a dermatologist for an annual screening. Thankfully, the use of social media in healthcare has allowed doctors, hospitals, and other healthcare professionals to combat the stigma and anxiety surrounding medical care.
Showing the playful side of medical professionals is in stark contrast to the buttoned up mannerisms that we’ve come to expect. Just consider the popularity of the almost cult-like following of the Dr. Pimple Popper Instagram feed or the corner of TikTok commonly referred to as skinTok, with over 16 BILLION views. Providing informative and educational content, as well as behind the scenes peeks at the practice to create a patient-centric approach, social media marketing for doctors lets you relieve some of that stress for your current and potential patients.
CREATE, CURATE, CULTIVATE, COLLABORATE
Establish an impactful presence on Social Media
STAND OUT ON SOCIAL MEDIA
Timing is Everything
Get Social