“If you don't know where you are going, you'll end up someplace else.” - Yogi Berra Like so many things in life, a diet, exercise, even saving for retirement, if you don’t know where you’re [...]
For smaller law firms, digital marketing must be part of the business strategy. Digital advertising for attorneys has become more mainstream over the last 20 years. Larger firms with larger budgets continue to pour money into mobile [...]
The world of SEO changes daily. What worked 10 years, even 10 months ago, may not work now. One SEO practice that isn’t going away anytime soon is structured data. What [...]
Here at Firefly Marketing Solutions, we not only believe in creating a quality product or service, we also believe in the significance of establishing your brand image and voice. As a marketing agency, we are all too [...]
According to the CDC, 1 in 4 US adults (approximately 61 million) have a disability. Oftentimes, members of this group will encounter a website that is difficult or impossible to use. A website that lacks accessibility makes [...]
E-commerce has been on the rise for years, and the COVID-19 pandemic has recently caused a dramatic shift in e-commerce spending. According to COVID Commerce Insight, U.S. retailers' online year-over-year (YoY) revenue growth is up 68% as of [...]
Social media is now the “way of the world” and critical to any brand strategy. However, with so much media at our fingertips, it’s easy to understand how your brand and its content can get swept under the [...]
Measuring the ROI (return on investment) and creating effective social media marketing strategies is often a challenge for businesses. We’ve provided a guide to why social media strategies are worth the investment and how to tackle your social [...]
SEO Is A Long-Term Investment The SEO (search engine optimization) process is a long-term investment because, like any worthwhile investment, it takes time to grow. If your company is investing in traditional marketing campaigns, it is vital to invest [...]
