plastic surgery patient

Offered free of charge from Google, broadcast your practice to more potential patients with a Google Business Profile. Google commands a whopping 92% of search engine market share worldwide, so by combining a detailed GMB profile with patient reviews and engagement, your practice can increase its ranking among search engine results pages and reach the bounty of patients using Google’s search function. Creating a pathway through Google’s suite of services, including Google Maps and Search, a GMB profile features a variety of information about your practice, providing potential patients with exactly what they are looking for when searching for a plastic surgeon. With the market value of cosmetic procedures expected to increase by 75% over 2016 numbers by 2026, take advantage of an active patient base with a well-optimized profile.

SETTING UP YOUR PROFILE

An upgrade to the services offered by Google My Business, healthcare providers can reach potential patients with a bounty of information about their practice. Your GMB dashboard serves as a hub that allows you to conveniently manage your presence across all Google services. 

FOUR FEATURES TO KNOW

  • BUSINESS DETAILS –  Aside from the basic information, be sure to activate Chat and Messaging to allow you to communicate in real-time, assigning someone in your practice to monitor this feature if you choose to use it. Also, don’t skip out on the Insights Tab. This allows you to gain data and analytical information to let you know how your profile is performing.

  • REVIEWS – The Reviews tab makes it easy to view and respond to reviews on your profile. Under this section, you’ll see tabs for All, Replied, and Haven’t Replied. Writing a note to thank patients for positive reviews and replying to negative reviews adds value to your profile (here are some tips and tricks for responding to a negative review). 

  • GOOGLE Q&A –  Similar to a FAQ section, patients can ask questions, although Google allows other users to respond to provide information. Make it part of your marketing strategy to regularly monitor this section and reply as necessary, taking care to beef up your SEO with keywords naturally inserted into your replies. Pre-populate with some of the most commonly asked questions by using a team member’s Google account to post and respond to these FAQ.

Google Business Profiles provide your practice with limitless opportunities to reach potential patients, making it an integral extension of your practice’s online presence. 

Strategy Meeting

Looking for additional help?

Bring your products and services front and center with Firefly Marketing, your partner to optimize your online presence using the most common search terms and a proven marketing strategy. Let’s Talk!

Let’s Talk!