Your posts don’t have to go viral to make an impact, but they do have to catch the eye of wandering scrollers. Like any good marketing campaign, the tools used to create effective strategies are rapidly changing, with social media engagement topping the list. We’ve talked about the importance of choosing social media platforms that will make the biggest impact among your target patient demographic. Now let’s jump a little more into creating the posts that will grab their attention and a med spa social media calendar that makes sense of it all.
Guiding the timing and scheduling of posts across all your social media channels, this calendar acts as a management tool that outlines what and when you post and on which platform. With a consistent posting strategy you can more easily measure results and create an ideal content mix that responds to your patients’ online habits. As you increase your online presence, it’s important to note that there’s always going to be negativity online, whether it’s a review or a comment on a post, but by enacting a policy for social media risk management you can mitigate the effects to your practice if and when it occurs.
Today’s social-savvy internet users expect the companies that they choose to have an active social media presence, and at Firefly Marketing we understand the analytics and constantly evolve to bring your content to your target audience.