Marketing Trends for 2022

Before smartphones, there were landlines. Before landlines, there were telegraphs. The way we communicate and receive information about the world around us is steadily evolving. As technology progresses, so has the world of marketing. Traditionally marketing only covered print, billboards, radio, and television. Today, marketing includes all those elements, plus social media, web design, email marketing, branding, and so much more! As we approach year two of the (not so) post-pandemic world, and wrap up loose ends [...]

Website Image Compression: Is Bigger Really Better?

Some of the most compelling websites make the most of big, bold and beautiful images. Here’s how it’s done without making your visitors suffer through long download times and without suffering SEO penalties from Google. There are many aspects of creative, strategy and planning that go into creating a website. One of the most common is visuals, such as photos, illustrations and other graphic elements. It’s through the use of visuals, in part, that we appeal to our [...]

Website Redesign: Update the User Experience

A website redesign process may seem like a large expense at first, but think of it as an investment into your marketing efforts. How is your website representing your business?  Benefits of website redesign include an updated design, effortless user experience, and SEO to increase your company's visibility on Google. Think about your experiences while visiting websites. Were you able to click through sites and find what you were looking for easily? Did the opposite also occur where you [...]

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