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Website Redesign: Update the User Experience

By ||Published On: June 23rd, 2020||Categories: Content, Design, Food for Thought, Marketing, Website Development||

A website redesign process may seem like a large expense at first, but think of it as an investment into your marketing efforts.

How is your website representing your business? 

Benefits of website redesign include an updated design, effortless user experience, and SEO to increase your company’s visibility on Google. Think about your experiences while visiting websites. Were you able to click through sites and find what you were looking for easily? Did the opposite also occur where you were unable to navigate through the site easily, and left the website before getting what you wanted? If your website has a high bounce rate, this could be what your users are experiencing as well. If your users are able to easily navigate through your site and develop a thorough understanding of your products and services, you will immediately achieve the ROI in your website redesign.

When is it time to redesign your website?

For websites currently using Firefly’s Website Gadget (our proprietary content management system), the time has come to consider a website redesign using WordPress (an industry-standard open-source CMS).

Other indicators that it may be time to redesign your website are frequent breaks, an inability to add new products, services, or plugins, or a low SEO ranking. Below are the advantages of redesigning your site through WordPress:

Cutting Edge Website Designs

More user friendly!

wordpress designed website screenshots with benefits highlighted

SEO & Content Marketing Best Practices

Industry Standard. Easy to Manage.

Your Content Goes Here

make it easier for google to crawl your site
update content effortlessly to help rankings

Internet Security Protocols

Keep up with the latest security expectations.

secure desktop computer screen

Increased Client Control

Make edits to your site with WordPress’ page builder.

plugins for easy customizations
plugins for easy customizations
online tutorials available
easy to use photo gallery
improved media library
edit directly from the page

Consider Firefly for Your Website Redesign!

  • Twenty+ Years of Experience
    • Staying on top of the current trends and security requirements.
    • Understanding that your website should look modern while representing your company accurately.
    • Taking the time in getting to know your business & growing with you!
  • Continued Local Support and Maintenance
    • Quarterly Updates
    • Help with Maintaining Your Website
    • Quick Response Time
  • Server to Handle the Load
    • Larger bandwidth = faster load time

The Benefits of Website Maintenance:

Let’s use the analogy of maintenance needed on a house or a car. If we don’t tend to the upkeep, unforeseen problems may arise along with high costs. A monthly maintenance retainer is beneficial in keeping your website updated. The more you keep up with your website, the less time and money you will end up spending all at once on an overhaul. 

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Get in touch with us to get a personal overview of your site and recommendations on what is best suited for you and your site’s needs. We look forward to hearing from you – reach out today!

About the Author: Tracy Ralston

Executioner – Embodying razor-sharp precision and organization, Tracy brings a unique balance to the collaborative workspace by marrying compassion with rationality. Fixer of broken things since 1999, Tracy’s role as designer/developer allows her to unite design with technical functionality. A practicing Yogi, she is a believer in daily routines but when the day commands it, you can find her going for a drive with the top down and the radio up!

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