The top platforms in 2022 consist of Facebook, Instagram, YouTube, TikTok, and Twitter. While there are numerous Social Media platforms available, it is not necessary to create a presence on every one, but rather choose the right platform for [...]
Display Ads are most commonly seen as banner ads that increase brand awareness and recollection by running an ad on an affiliated webpage and directing patients to your website and social media platforms. Customizable with demographic or interest targeting, [...]
Going beyond your organic outreach with your content, paid social media advertising allows you to further broaden your reach to potential patients in your area. Additionally, social media advertising costs less on average than traditional advertising or search engine [...]
Social Media allows users to communicate with one another, building relationships and boosting your brand identity. Using real-time content, social media offers one of the most responsive, rapidly changing avenues to engage your patient base. An online billboard for [...]
Free to set up and maintain, a Business page is indexed on search engines and you are able to track interactions with a variety of metrics and statistics available. By adding Administrators and Page Managers, your team can access [...]
By linking your Facebook and Instagram pages, you’ll be able to cross-post between the two platforms and take advantage of the advertising options available through Ads Manager.
It is important to monitor your online reputation to understand what patients are saying about your practice and respond to those whose experience was unfavorable. Take time to also thank those who have responded in a positive light. Your [...]
Formerly called Google My Business, these free profiles are essential for providing customers with quick and important information about your business. Your profile needs to include the following: Business name, address, phone number, business category, hours of operation, website, [...]
Widely considered the new word-of-mouth advertising, social media helps to influence up to 41% of patients looking for new healthcare professionals. Both versatile and budget friendly, social media ads allow you to engage both current and potential patients. [...]
We know it isn’t easy asking for reviews, but there are ways to make this process easier. Create a script/prompt for your staff to use when completing check-out processes. Print reminders on your appointment cards, mail-outs, and any other [...]
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