Formerly called Google My Business, these free profiles are essential for providing customers with quick and important information about your business. Your profile needs to include the following: Business name, address, phone number, business category, hours of operation, website, [...]
SEO is a vital part of your digital marketing strategy. In addition to social media and other marketing efforts, it can have a strong impact on your business by drawing in more potential customers. It’s also cost effective, helps [...]
On-page SEO involves optimizing pages of your website to gain traffic and increase rankings. This would include the page’s text, photos, videos, and other content. Off-page SEO involves external efforts to increase your rankings, such as social media marketing, [...]
Content provides useful and relevant information to users through text, photos, videos, and other formats. Search engines such as Google need content that is up-to-date so they can help users find what they are looking for. Without updated and timely [...]
With the onset of voice assistants such as Siri, Alexa, and Google Assistant, voiced searches have gained popularity. Instead of having to type out your question, you can simply ask your question out loud and get results. To compete [...]
Yes, social media can have a strong effect on SEO efforts. While your social media doesn’t directly affect your rankings in search engines, it can help your website (and your business) reach a larger audience. In addition to improving [...]