SEO is a vital part of your digital marketing strategy. In addition to social media and other marketing efforts, it can have a strong impact on your business by drawing in more potential customers. It’s also cost effective, helps your bottom line, and provides you with measurable results.
On-page SEO involves optimizing pages of your website to gain traffic and increase rankings. This would include the page’s text, photos, videos, and other content. Off-page SEO involves external efforts to increase your rankings, such as social media marketing, brand mentions and linking on other sites, guest blog posts, local directory listings, etc. Utilizing both strategies gives your business an even better chance of ranking well in search engines.
Content provides useful and relevant information to users through text, photos, videos, and other formats. Search engines such as Google need content that is up-to-date so they can help users find what they are looking for. Without updated and timely content, your site will not rank well in search engines. Therefore, optimizing your content for search engines will improve your SEO and your rankings.
With the onset of voice assistants such as Siri, Alexa, and Google Assistant, voiced searches have gained popularity. Instead of having to type out your question, you can simply ask your question out loud and get results. To compete in this arena, optimizing your site for voice search will help you as this technology grows. You will need to make sure your website loads fairly quickly, your writing matches the way your users speak, and is optimized for local [...]
Yes, social media can have a strong effect on SEO efforts. While your social media doesn’t directly affect your rankings in search engines, it can help your website (and your business) reach a larger audience. In addition to improving brand recognition, social media can also improve your local SEO by providing relevant content such as your location and phone number.