Display Ads are most commonly seen as banner ads that increase brand awareness and recollection by running an ad on an affiliated webpage and directing patients to your website and social media platforms. Customizable with demographic or interest targeting, [...]
Going beyond your organic outreach with your content, paid social media advertising allows you to further broaden your reach to potential patients in your area. Additionally, social media advertising costs less on average than traditional advertising or search engine [...]
With online advertising, you have expanded your toolbox beyond traditional forms of advertising. With more accurate data and performance metrics in addition to deeper insights on audience demographics, you have the flexibility to adapt to your audience’s response with [...]
Search ads are only displayed in Google’s search result pages while display ads are featured on Google’s partner sites such as Youtube and typically show both text and images.
Search engine ads appear in search engines such as Google or Bing, and social media ads are typically found on social sites such as Facebook, Instagram, or LinkedIn.
Yes, ads through social media channels can be very effective. Billions of people use social media every day, and 4 out of 10 users are following brands they like on social sites. Advertising on these channels helps to bring [...]
SEO and SEM do not mean the same thing, but they are related. SEO, or search engine optimization, is part of the SEM, or search engine marketing process. The two processes go hand in hand. In order to have [...]
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