Digital Marketing for Dentists
Outshine The Competition
To stand out in today’s crowded dental market, it is important for dental practices to use a variety of approaches to widen outreach to potential patients. Both traditional advertising and digital marketing for dentists should be utilized to reach a diverse audience that receives information in a variety of ways.
Just like dental care offers preventative (rather than reactive) strategies for your oral health, a well-rounded marketing plan helps your dental practice stay visible and attract your ideal patients.
Getting Started with Dental Marketing
We’ve moved past the times when a listing in the yellow pages and (maybe) a basic website would grow your dental practice. Patient expectations have changed, and many are doing their research online before choosing a dentist. Boosting your presence with our dental marketing services, you can create a multi-faceted marketing approach to grow your practice.
Benefits of Dental Marketing
The Top 5 Pillars of Dental Marketing
Websites
Your practice’s website is an opportunity to combine the information that patients expect to see with the information they need to see to gain valuable information about your practice. Your website needs to be easily viewed on a computer monitor or laptop screen, but more importantly, you need to optimize your site for viewing on smartphones, since more than 70% of today’s web traffic is coming from mobile devices.
Realizing that the average shelf life of a website is only 3-5 years, it is also important to maintain your site regularly to provide up-to-date medical information (since recommendations are constantly changing) and stay in tune with online marketing technology (that is also constantly changing).
Search Engine Optimization
With over 40K searches happening on Google PER SECOND, implementing proven SEO techniques throughout your website’s content allows you to position your practice among the eyes of those conducting internet searches for dental practices. Since 75% of users never click past the first page of search results, using keywords that will drive your website to the top of search results is of vital importance to avoid missing prospective patients.
Search engine’s generate 300% more traffic for websites than social media, making well-researched and effective keywords and SEO strategies crucial to landing your website among the top search results. Through Local SEO and Organic SEO, your site will rank higher in searches, while website loading speed and ease of use will keep patients on your site.
Social Media
One of the most responsive, rapidly changing avenues to engage your target audience, an effective social media strategy brings your services to an already-engaged audience, with over 53% of the world’s population active on social media.
Engaging your community with real time content, your social media accounts should include content that establishes your practice as a source for relevant information for both current and prospective patients.
Facebook, Instagram, YouTube, and TikTok have among the highest user engagement statistics but it’s important that you know your audience and choose a platform that makes sense for your area. Knowing who your audience is, what channels they are browsing, and what times they are active help to create a strategy that results in heightened engagement.
By using various social media platforms that drive patients back to your website, social media for dentists allows you to reach your patients on a personal level.
How to Succeed on Social Media
Advertising
A well-developed marketing strategy that takes advantage of a combination of digital and traditional advertising methods allows you to make the most of your marketing budget and reach a diversified patient base. Although the distribution of advertising focus has transitioned to favor digital marketing, traditional advertising should not be abandoned as part of your marketing strategy to reach your patients across multiple information streams.
Reputation Management
For dentists across all specialties, reviews and testimonials are an integral part of growing a practice. As many as 51% of patients consult reviews when choosing a new provider, making reputation management an important aspect of patient interaction and follow ups.
Let’s Talk!
Working with a dental marketing agency allows you to grow your practice and keep up with changes in the digital realm through innovative, targeted strategies. Firefly Marketing is your marketing partner through it all, using the sites and platforms that your patients are regularly engaging to allow you to reach current and potential patients on their own turf.
Get a Free Quote Today
I can’t say enough about what Firefly has done for our online presence. They gave us a flawless start-up plan and through the years have continued to meet all of our needs. I am not a website/online expert by any means, but they have given us a product which has allowed us to rate among the top online entities in our industry. They are easy to work with and extremely capable when it comes to understanding and exceeding our goals.
The folks at Firefly were able to not only create a website that functions in the ways that my brand needs, but they were able to make a site that actually celebrates my body of work. They created something that really made my work sing in a whole new way. I really can’t praise them enough.
I’m so grateful for my fabulous website & even more so for the care and attention it gets for critical updates to keep looking so good! Y’all are the best!
Phew!!! You guys got a lot done in a short amount of time. Thanks so much for helping us meet this deadline.
Laura & the Firefly Group have been great to work with! Professional and responsive, they’ve always helped with great suggestions in raising the bar with our SEO Profile.
The decision to go with Firefly to manage our social media and our webpage has not been regretted for one second! They do an outstanding job!
Firefly came on board pre COVID-19 shutdown in March, right as our biggest fundraiser of the year started. As a non-profit we rely on fundraisers to sustain our association. The event quickly had to convert to virtual for the public to access it, Firefly did an amazing job during the transition. We are thrilled with their dedication to their clients, the great teamwork they demonstrate and the willingness to work with us on our needs. Firefly is very positive note for our association during this uncertain 2020.
I can’t say enough about what Firefly has done for our online presence. They gave us a flawless start-up plan and through the years have continued to meet all of our needs. They have given us a product which allows us to rate among the top online entities in our industry. They are easy to work with and extremely capable when it comes to understanding and exceeding our goals.
The folks at Firefly were able to not only create a website that functions in the ways that my brand needs, but they were able to make a site that actually celebrates my body of work. They created something that really made my work sing in a whole new way. I really can’t praise them enough.
I’m so grateful for my fabulous website & even more so for the care and attention it gets for critical updates to keep looking so good! Y’all are the best!
Phew!!! You guys got a lot done in a short amount of time. Thanks so much for helping us meet this deadline.
Laura & the Firefly Group have been great to work with! Professional and responsive, they’ve always helped with great suggestions in raising the bar with our SEO Profile.
The decision to go with Firefly to manage our social media and our webpage has not been regretted for one second! They do an outstanding job!
Firefly came on board pre COVID-19 shutdown in March, right as our biggest fundraiser of the year started. As a non-profit we rely on fundraisers to sustain our association. The event quickly had to convert to virtual for the public to access it, Firefly did an amazing job during the transition. We are thrilled with their dedication to their clients, the great teamwork they demonstrate and the willingness to work with us on our needs. Firefly is very positive note for our association during this uncertain 2020.
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Dental Marketing FAQs
Who We Are
About Firefly
Firefly Marketing, pioneers of the digital marketing era, has provided brilliant marketing, advertising, creative and digital services to clients since 1998. We have gained an unprecedented level of experience and expertise in everything from website development to traditional advertising and marketing, PR, mobile marketing, social media – virtually any and every type of marketing imaginable.
