While there are many platforms that allow businesses to sell online, the top platforms used today are Shopify, Wix, and WooCommerce.
Social media provides e-commerce businesses with an additional marketing channel to reach and engage with customers. Channels like Instagram and Facebook have recently added shopping capabilities to help you sell your products without customers even going to your website. Social media is a big driver for e-commerce businesses and is showing no signs of slowing down.
Yes, email marketing is still a strong driving force in e-commerce today. You can utilize email marketing to create a weekly newsletter to engage loyal customers, to share new products as well as the latest promotions and deals.
Google is an excellent resource for e-commerce businesses. In addition to regular Search Ads and Display ads, Google also offers Shopping Ads that make it that much easier to increase online sales. These ads are built to showcase your available products to the right audience at the right time.
Search engine optimization, SEO, helps to connect those searching for a product or service with the right provider. Ensuring product pages have all of the necessary keywords to find the right customers is vital for e-commerce businesses. Having SEO practices in place will help you drive the right traffic to your online store.