It is important to monitor your online reputation to understand what patients are saying about your practice and respond to those whose experience was unfavorable. Take time to also thank those who have responded in a positive light. Your online reviews and testimonials act as your digital first impression. Be proactive about your online reputation and take control of the marketing power of the internet. Within 7 seconds of an in-person meeting, people begin to develop their impression of you, and when you take that interaction online, the time is reduced dramatically.