Video is a rapidly growing trend in social media. While popular channels like Facebook, Instagram, and Twitter are still widely used by students of all ages, channels like Youtube, Snapchat, and TikTok are great for sharing video content. Depending on your target audience, having social media channels on multiple platforms is a great way to share information and engage with students, parents, and donors.
While a well-rounded outreach strategy is important to attract prospective students, having a strong online presence is crucial. Frequent social media engagement paired with a user-friendly website is a great way to interact with the latest generation of students.
Our worlds have rapidly turned to virtual events and digital landscapes, and educational institutions are no exception. Online marketing can help schools disseminate information quickly and efficiently as well as attract students, professionals, and donors to your institution.