The best types of content for LinkedIn include: company news and events, industry insights/blogs, reshares of mentions, employee anniversaries and announcements, case studies, repurposed content from emails and other marketing channels.
Going beyond your organic outreach with your content, paid social media advertising allows you to further broaden your reach to potential patients in your area. Additionally, social media advertising costs less on average than traditional advertising or search engine [...]
Social Media allows users to communicate with one another, building relationships and boosting your brand identity. Using real-time content, social media offers one of the most responsive, rapidly changing avenues to engage your patient base. An online billboard for [...]
By linking your Facebook and Instagram pages, you’ll be able to cross-post between the two platforms and take advantage of the advertising options available through Ads Manager.
Formerly called Google My Business, these free profiles are essential for providing customers with quick and important information about your business. Your profile needs to include the following: Business name, address, phone number, business category, hours of operation, website, [...]
Facebook can be a big help to non-profits. The number one goal here is spreading awareness of your organization and your mission which can be accomplished through posts that educate audiences and showcase your efforts (events, fundraising opportunities, etc.).
Websites are the backbone of any digital marketing strategy. For non-profits, websites act as a home base that is able to inform and guide users to inspire action.