The best types of content for LinkedIn include: company news and events, industry insights/blogs, reshares of mentions, employee anniversaries and announcements, case studies, repurposed content from emails and other marketing channels.
Display Ads are most commonly seen as banner ads that increase brand awareness and recollection by running an ad on an affiliated webpage and directing patients to your website and social media platforms. Customizable with demographic or interest targeting, you can place ads within a group of sites that align with your chosen keywords.
Going beyond your organic outreach with your content, paid social media advertising allows you to further broaden your reach to potential patients in your area. Additionally, social media advertising costs less on average than traditional advertising or search engine advertising.
Social Media allows users to communicate with one another, building relationships and boosting your brand identity. Using real-time content, social media offers one of the most responsive, rapidly changing avenues to engage your patient base. An online billboard for your dental practice, patients can easily scroll through previous posts and receive a fairly thorough understanding of your practice’s atmosphere, personnel, and what they can expect when they walk through your doors.
Free to set up and maintain, a Business page is indexed on search engines and you are able to track interactions with a variety of metrics and statistics available. By adding Administrators and Page Managers, your team can access messages, create posts and more!
By linking your Facebook and Instagram pages, you’ll be able to cross-post between the two platforms and take advantage of the advertising options available through Ads Manager.
Your online reviews and testimonials act as your digital first impression. Be proactive about your online reputation and take control of the marketing power of the internet. Within 7 seconds of an in-person meeting, people begin to develop their impression of you, and when you take that interaction online, the time is reduced dramatically.
Formerly called Google My Business, these free profiles are essential for providing customers with quick and important information about your business. Your profile needs to include the following: Business name, address, phone number, business category, hours of operation, website, special hours, attribute, photos, products, services, and a description.
Facebook can be a big help to non-profits. The number one goal here is spreading awareness of your organization and your mission which can be accomplished through posts that educate audiences and showcase your efforts (events, fundraising opportunities, etc.).
Websites are the backbone of any digital marketing strategy. For non-profits, websites act as a home base that is able to inform and guide users to inspire action.