Facebook can be a big help to non-profits. The number one goal here is spreading awareness of your organization and your mission which can be accomplished through posts that educate audiences and showcase your efforts (events, fundraising opportunities, etc.).
Websites are the backbone of any digital marketing strategy. For non-profits, websites act as a home base that is able to inform and guide users to inspire action.
As a non-profit, your goal is get your message seen and heard by large audiences. Billboards with high visibility, and other traditional marketing methods, are an excellent way to increase brand awareness, especially when paired with a digital marketing strategy.
Digital marketing works for NGOs the same way it supports commercial businesses. Both have goals that can be achieved through marketing. Paid advertising campaigns help you capture leads (donors), while social media and email marketing can help to share your mission with interested audiences.