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What is display advertising?

Display Ads are most commonly seen as banner ads that increase brand awareness and recollection by running an ad on an affiliated webpage and directing patients to your website and social media platforms. Customizable with demographic or interest targeting, you can place ads within a group of sites that align with your chosen keywords.

What are the benefits of paid ads on social media?

Going beyond your organic outreach with your content, paid social media advertising allows you to further broaden your reach to potential patients in your area. Additionally, social media advertising costs less on average than traditional advertising or search engine advertising. 

Should my business be on social media?

Social Media allows users to communicate with one another, building relationships and boosting your brand identity. Using real-time content, social media offers one of the most responsive, rapidly changing avenues to engage your patient base. An online billboard for your dental practice, patients can easily scroll through previous posts and receive a fairly thorough understanding of your practice’s atmosphere, personnel, and what they can expect when they walk through your doors.

Why is online reputation management important?

Your online reviews and testimonials act as your digital first impression. Be proactive about your online reputation and take control of the marketing power of the internet. Within 7 seconds of an in-person meeting, people begin to develop their impression of you, and when you take that interaction online, the time is reduced dramatically.

What information needs to be included in my Google Business Profile?

Formerly called Google My Business, these free profiles are essential for providing customers with quick and important information about your business. Your profile needs to include the following: Business name, address, phone number, business category, hours of operation, website, special hours, attribute, photos, products, services, and a description. 

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