Medical Marketing Services
Grow Your Online Presence
From hospitals and clinics seeking new patients, to providers seeking specialty referrals, implementing digital marketing techniques can help to put your practice in front of the decision makers and influencers who will most benefit from your services.
Medical marketing strategies rely on ever-evolving techniques that drive your online engagement. To do this, your practice must promote a strong and recognizable brand across multiple avenues in order to fully capture your patient demographic.
Getting Started with Digital Marketing
When it comes to digital marketing in healthcare, it’s important to curate a strategy that is responsive to your patient base. There are also a variety of practices and methods that you should utilize in your communication and advertising methods in order to reach and serve your patients.
Benefits of Healthcare Marketing
Pillars of Healthcare Digital Marketing
Websites
Cultivate a patient experience with a website that makes it easy for both current and potential patients to access information about your services, appointment booking platform, and contact information. A dynamic resource that should be regularly updated, your website is often the first point of contact with your patients, with as many as three out of four patients utilizing search engines to learn more about medical care. Your website needs to be easily viewed on a computer monitor or laptop screen, but even more importantly, you need to optimize your site for viewing on smartphones, since more than 70% of today’s web traffic is coming from mobile devices.
Search Engine Optimization
With over 40K searches happening on Google per second, implementing proven SEO techniques throughout your website’s content should combine both Organic SEO and Local SEO techniques to broaden your reach and direct patients to your practice. Avoid missing prospective patients with location-specific keywords that will rank your practice higher in searches, and keep patients on your site with rapid loading speed and a responsive design.
Local SEO for Healthcare Providers: Healthcare providers and medical professionals are facing heavy local competition, as well as a mounting pressure to be able to perform online. One way to stand out among providers and grow your practice is by securing your local presence through local SEO. This starts with your Google Business Profile, a valuable tool that allows you to manage your online presence across all Google platforms.
Social Media
Social Media allows users to engage with one another, creating relationships while boosting the brand identity of your medical practice and influencing up to 41% of patients looking for medical practitioners. With more and more patients going online to find healthcare services, presence on social media that links back to more detailed information on your website helps to further engage your audience. When developing a marketing plan for your practice, focus your efforts where you’ll have the greatest impact among your target audience.
How to Succeed on Social Media
- Create and Boost your Original Content
- Maintain a Consistent Posting Strategy
- Target your Local Audience
- Engage your Audience with Responses
- Maximize your Reach with Sponsored Content
No one wants to see the same content delivered day after day, so it is important that your posts should respond to changing trends, healthcare advancements, and other content that evokes an emotional connection with your patients. By using various platforms that drive patients back to your website, social media allows you to create an information loop that results in heightened engagement.
Advertising
Tactical mainstays such as brochures and business cards still have their place in the marketing realm, but this alone won’t work. You must also improve your website’s user experience, provide relevant and timely information to your patients, and be able to communicate to the masses.
Make the most of your marketing budget and reach a diverse patient base by reaching out to potential patients via multiple information streams that include both digital and traditional advertising methods.
Reputation Management
For healthcare providers across all specialties, patient reviews are important to the success of your practice, with up to 81% of patients using online reviews as part of their decision making process when selecting a healthcare provider of any sort. Realize that asking for reviews is a common practice, with nearly 67% complying when simply asked to leave a review.
Generate patient reviews
Integral to capturing new patients, take the initiative to request reviews from patients at the point of contact. Successful strategies to obtain reviews can include sending out patient satisfaction surveys via email or text message, inviting patients to write a review after they have visited your practice. Today’s tech-savvy patients can utilize hyperlinks within your message that directs them to the submission form, making it quick and easy to capture their response.
Respond to reviews
While capturing patient reviews will help your overall SEO results, responding to both good and bad feedback continually fosters open communication and shows that you care about their health and well-being. While responding to criticism may automatically trigger our defense mechanisms, we have provided a few examples of responses to both negative and positive reviews.
Highlight your Staff
Encourage patients to give a shout-out to staff members who have made their experience exceptional. Beyond physicians, nurses, aid workers and other support staff are the backbone of any successful practice. For many patients, their decision to visit or avoid a particular practice hinges on relationships, so those practices with better reputations are more likely to attract potential patients than those with unfavorable reviews.
Let’s Talk!
Marketing is an ever-changing landscape that allows you to continually engage with your patient base. At Firefly Marketing, our medical marketing services enhance your brand and focus on reinforcing your place in the community.
Get a Free Quote Today
SWLA Center for Health Services, HIGHLY RECOMMENDS Firefly Marketing Solutions, LLC for all your website needs! Working along side them to create a new and improved website for our company was easy and smooth sailing. My favorite thing about working with them is their attention to detail and their understanding/patience working with us, while we were in the process of planning one of SWLA CHS’s biggest fundraising events. Melody Weiss is exceptional and easy to communicate with on a daily basis. This company gave us exactly what we were looking for: a website that is clean, fresh, welcoming and updated, that is also easy for our patients and employees to navigate through. THANK YOU FIREFLY MARKETING SOLUTIONS, LLC!
When it comes to marketing and understanding the needs of the customer, Firefly has completely taken it to the next level. This was done by creating value from start to finish in all marketing aspects like social media, website design, and brochures.
Firefly came on board pre COVID-19 shutdown in March, right as our biggest fundraiser of the year started. As a non-profit we rely on fundraisers to sustain our association. The event quickly had to convert to virtual for the public to access it, Firefly did an amazing job during the transition. We are thrilled with their dedication to their clients, the great teamwork they demonstrate and the willingness to work with us on our needs. Firefly is very positive note for our association during this uncertain 2020.
The decision to go with Firefly to manage our social media and our webpage has not been regretted for one second! They do an outstanding job!
Laura & the Firefly Group have been great to work with! Professional and responsive, they’ve always helped with great suggestions in raising the bar with our SEO Profile.
I can’t say enough about what Firefly has done for our online presence. They gave us a flawless start-up plan and through the years have continued to meet all of our needs. I am not a website/online expert by any means, but they have given us a product which has allowed us to rate among the top online entities in our industry. They are easy to work with and extremely capable when it comes to understanding and exceeding our goals.
Phew!!! You guys got a lot done in a short amount of time. Thanks so much for helping us meet this deadline.
I’m so grateful for my fabulous website & even more so for the care and attention it gets for critical updates to keep looking so good! Y’all are the best!
The folks at Firefly were able to not only create a website that functions in the ways that my brand needs, but they were able to make a site that actually celebrates my body of work. They created something that really made my work sing in a whole new way. I really can’t praise them enough.
SWLA Center for Health Services, HIGHLY RECOMMENDS Firefly Marketing Solutions, LLC for all your website needs! Working along side them to create a new and improved website for our company was easy and smooth sailing. My favorite thing about working with them is their attention to detail and their understanding/patience working with us, while we were in the process of planning one of SWLA CHS’s biggest fundraising events. Melody Weiss is exceptional and easy to communicate with on a daily basis. This company gave us exactly what we were looking for: a website that is clean, fresh, welcoming and updated, that is also easy for our patients and employees to navigate through. THANK YOU FIREFLY MARKETING SOLUTIONS, LLC!
When it comes to marketing and understanding the needs of the customer, Firefly has completely taken it to the next level. This was done by creating value from start to finish in all marketing aspects like social media, website design, and brochures.
Firefly came on board pre COVID-19 shutdown in March, right as our biggest fundraiser of the year started. As a non-profit we rely on fundraisers to sustain our association. The event quickly had to convert to virtual for the public to access it, Firefly did an amazing job during the transition. We are thrilled with their dedication to their clients, the great teamwork they demonstrate and the willingness to work with us on our needs. Firefly is very positive note for our association during this uncertain 2020.
The decision to go with Firefly to manage our social media and our webpage has not been regretted for one second! They do an outstanding job!
Laura & the Firefly Group have been great to work with! Professional and responsive, they’ve always helped with great suggestions in raising the bar with our SEO Profile.
Phew!!! You guys got a lot done in a short amount of time. Thanks so much for helping us meet this deadline.
I’m so grateful for my fabulous website & even more so for the care and attention it gets for critical updates to keep looking so good! Y’all are the best!
The folks at Firefly were able to not only create a website that functions in the ways that my brand needs, but they were able to make a site that actually celebrates my body of work. They created something that really made my work sing in a whole new way. I really can’t praise them enough.
I can’t say enough about what Firefly has done for our online presence. They gave us a flawless start-up plan and through the years have continued to meet all of our needs. They have given us a product which allows us to rate among the top online entities in our industry. They are easy to work with and extremely capable when it comes to understanding and exceeding our goals.
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Who We Are
About Firefly
Firefly Marketing, pioneers of the digital marketing era, has provided brilliant marketing, advertising, creative and digital services to clients since 1998. We have gained an unprecedented level of experience and expertise in everything from website development to traditional advertising and marketing, PR, mobile marketing, social media – virtually any and every type of marketing imaginable.
