The best types of content for LinkedIn include: company news and events, industry insights/blogs, reshares of mentions, employee anniversaries and announcements, case studies, repurposed content from emails and other marketing channels.
Going beyond your organic outreach with your content, paid social media advertising allows you to further broaden your reach to potential patients in your area. Additionally, social media advertising costs less on average than traditional advertising or search engine [...]
Social Media allows users to communicate with one another, building relationships and boosting your brand identity. Using real-time content, social media offers one of the most responsive, rapidly changing avenues to engage your patient base. An online billboard for [...]
By linking your Facebook and Instagram pages, you’ll be able to cross-post between the two platforms and take advantage of the advertising options available through Ads Manager.
Formerly called Google My Business, these free profiles are essential for providing customers with quick and important information about your business. Your profile needs to include the following: Business name, address, phone number, business category, hours of operation, website, [...]
Social media does not just benefit B2C companies. Many B2B organizations can earn added website traffic, new leads, and greater brand exposure from connecting with others on social sites.
Digital marketing involves all online marketing efforts including social media, online ads, email marketing, mobile advertising, etc. Social media is simply one method or section of digital marketing.