Social media does not just benefit B2C companies. Many B2B organizations can earn added website traffic, new leads, and greater brand exposure from connecting with others on social sites.
Digital marketing involves all online marketing efforts including social media, online ads, email marketing, mobile advertising, etc. Social media is simply one method or section of digital marketing.
There are many benefits of social media marketing for businesses. In addition to increased web traffic, social media is a great way to connect with your audience in order to communicate quickly and easily. This also allows you to gain their feedback and listen to their ideas. Social media is also a great way to connect to others in your industry and potential partners.
You can advertise your business on many different types of social sites including social networks (Facebook, LinkedIn, Twitter), social photo sharing sites (Instagram, Pinterest, Snapchat), and video sharing sites (YouTube, TikTok).
The top 3 most popular social networks are Facebook, YouTube, and Instagram.