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Is LinkedIn only used for recruitment?

No! LinkedIn has grown into more than just a recruitment tool and is one of the largest networking platforms to date. It currently has 810 million members in more than 200 countries worldwide. While social media platforms like Facebook are ideal for catching up with extended family and old friends, LinkedIn is the ideal platform for professional connections and engaging with clients and coworkers. If your company operates on a B2B model, then your target audiences are likely already [...]

What are the benefits of paid ads on social media?

Going beyond your organic outreach with your content, paid social media advertising allows you to further broaden your reach to potential patients in your area. Additionally, social media advertising costs less on average than traditional advertising or search engine advertising. 

Should my business be on social media?

Social Media allows users to communicate with one another, building relationships and boosting your brand identity. Using real-time content, social media offers one of the most responsive, rapidly changing avenues to engage your patient base. An online billboard for your dental practice, patients can easily scroll through previous posts and receive a fairly thorough understanding of your practice’s atmosphere, personnel, and what they can expect when they walk through your doors.

What information needs to be included in my Google Business Profile?

Formerly called Google My Business, these free profiles are essential for providing customers with quick and important information about your business. Your profile needs to include the following: Business name, address, phone number, business category, hours of operation, website, special hours, attribute, photos, products, services, and a description. 

What are the benefits of social media marketing?

There are many benefits of social media marketing for businesses. In addition to increased web traffic, social media is a great way to connect with your audience in order to communicate quickly and easily. This also allows you to gain their feedback and listen to their ideas. Social media is also a great way to connect to others in your industry and potential partners.

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