Email Marketing Tips For Dermatologists
Today’s patients are aware of the damaging effects of the sun and are well on their way to taking proactive steps with regular use of sunscreen, hats, and protective clothing during prolonged sun exposure. While education has been effective in reinforcing the importance of skincare, dermatologists treat a wide array of skin conditions. Fresh ideas in medical marketing emails make it easier to target your patients at specific points in their healthcare journey.
KNOW YOUR AUDIENCE
Offering robust capabilities to segment your address book into a variety of distribution lists, be sure you know who you are emailing with each sent message. Rather than mass-email your entire address book, curate a personalized experience by reacting to a patient’s interests. You can do this by applying tags to their email records that allows you to easily search by treatment of interest, age, and other key indicators that can be effective when developing your marketing strategy.
Before you send that first email, respect others’ privacy and adhere to HIPAA regulations by only sending emails to those who have chosen to receive them. Whether they have opted-in through a signup form on your website or social media channels, or if you have captured their permission through the patient intake process, be mindful of your sending strategy.