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Branding Strategy: Essential to your Business

By ||Published On: November 19th, 2020||Categories: Branding, Firefly Marketing, Food for Thought, Website Development||
person drawing logo

Here at Firefly Marketing Solutions, we not only believe in creating a quality product or service, we also believe in the significance of establishing your brand image and voice. As a marketing agency, we are all too familiar with how branding and marketing strategies are relegated as non-factors and are often disregarded as an essential part of a business’s success. But what most businesses fail to realize is that having a marketing strategy in place, as well as strong branding, is an important aspect for growth and expansion. 

How Firefly Marketing Can Help You

The term branding is also misconstrued as just coming up with a catchy name, a good-looking logo, and a memorable catchphrase. The bulk of the work is in the strategy of trying to communicate what your brand stands for and what you can offer to your customers. Simply put, the branding experience is tied to your company’s vision, goals, and long-term success.

We can provide your business with innovative solutions that help you;

  • Gain a competitive edge

  • Increase your brand’s relevancy

  • Build a following of loyal customers

  • Establish industry recognition

  • Provide direction for your team

  • Represent your organization and its people

All of these factors should ultimately lead to a strengthened bottom line. We work hard to help you achieve your ideal results.

Our Partnership with Acadian Companies

Take a look at one of our client reviews from; for this project, we redesigned Acadian’s websites on WordPress and are currently managing their maintenance and hosting; click here to view.

Firefly Marketing review on Clutch
Acadian Companies Logo

“Prior to working with them, our sites were pretty stagnant. Now, they’re much more scalable and it’s easy for us to make updates as needed. They provided us with a product that’s adaptable to our needs.” 

Beth Chiasson, Intranet & Employee Engagement Strategist, Acadian Companies

Apart from being featured in Clutch, we also have a presence in their sister company called The Manifest. The Manifest is a business news and how-to website that compiles and analyzes practical business wisdom for innovators, entrepreneurs, and small and mid-market businesses. Their top lists include company leaders other businesses can interact with, exchange innovative ideas with, and ultimately engage in a partnership with.

Production and Sales Meeting for a Pitch

Looking for additional help?

Need help in establishing your presence online? Contact us now and we’ll help you get started!

About the Author: Laura Williams

Account Executive – Laura is energized by building relationships. She believes that communication is key & creating meaningful collaborations is what it's all about. She's got the skill to read a room and share her calming energy to help others feel welcome. If you catch her in action, she might be snapping a pic, say cheese!

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