Between online reviews, social media, and other peer-to-peer recommendations, we’ve established that Patient Reviews are important to the success of your practice, with up to 81% of patients using online reviews as part of their decision making process when [...]
With more and more patients going online to find healthcare services, take advantage of a captive audience with social media advertising. Using a variety of social media ads for dentists, you can curate content to capture the attention of [...]
Previously known as Google My Business, your Google Business Profile is a valuable tool that allows you to manage your dental practice’s online presence across Google platforms. Since Google commands a whopping 92% of search engine market share worldwide, [...]
Along the same lines as the age-old question: Which came first, the chicken or the egg?, when marketing your dental practice to families, do you focus on dental care for the adults or the children? For both, you’re really [...]
With online searches quickly approaching 100K inquiries per second, today’s internet users are using search engines to research products, check sports scores, read the news, and much more! Searches for local services account for 46% of searches on Google, [...]
Ok, let’s face it. Nowadays, the power of the internet is literally in the palm of our hands, with robust smart watches, phones, and tablets more widely used than ever. Virtually gone (ha, see what we did there) are [...]
Working hand in hand with Facebook, Instagram for dentists is a natural next step in establishing or beefing up your social media presence. Through the use of visual content, whether photos, videos, or slideshows, you can engage with a [...]
Facebook gives you access to the largest cross-section of patients in your area, with close to 200 million users of all ages in the United States. Aided by their Business Manager platform that allows you to focus your marketing [...]
Although social media is a highly interactive channel useful for digital marketing, email maintains its integral place in the strategy that all healthcare providers, not just dentists, use for both ongoing communications and marketing efforts. It is important that [...]
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