Along the same lines as the age-old question: Which came first, the chicken or the egg?, when marketing your dental practice to families, do you focus on dental care for the adults or the children? For both, [...]
With online searches quickly approaching 100K inquiries per second, today’s internet users are using search engines to research products, check sports scores, read the news, and much more! Searches for local services account for 46% of searches on Google, [...]
Ok, let’s face it. Nowadays, the power of the internet is literally in the palm of our hands, with robust smart watches, phones, and tablets more widely used than ever. Virtually gone (ha, see what we did there) are [...]
Working hand in hand with Facebook, Instagram for dentists is a natural next step in establishing or beefing up your social media presence. Through the use of visual content, whether photos, videos, or slideshows, you can engage with a [...]
Facebook gives you access to the largest cross-section of patients in your area, with close to 200 million users of all ages in the United States. Aided by their Business Manager platform that allows you to focus your marketing [...]
Although social media is a highly interactive channel useful for digital marketing, email maintains its integral place in the strategy that all healthcare providers, not just dentists, use for both ongoing communications and marketing efforts. It is important that [...]
With a commanding lead in the world’s market share of search engines, Google’s dominance has expanded to mail, productivity tools, enterprise products, and much more, but the majority of their revenues are generated through their advertising services. [...]
Between scrolling through news feeds and browsing videos, you can capitalize on the 145 minutes people spend on average on social media with a strategic dental practice social media marketing campaign that brings awareness for your practice right into [...]
Going beyond word-of-mouth referrals, strategically placed dental ads can bring your practice into the world of digital marketing, allowing you to maximize your advertising reach and bring new patients into your office. By creating innovative campaigns with consistent [...]
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