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Working hand in hand with Facebook, Instagram for dentists is a natural next step in establishing or beefing up your social media presence. Through the use of visual content, whether photos, videos, or slideshows, you can engage with a bevy of users who collectively visit over 200 million least one Instagram business profile each day. 

CREATING AN INSTAGRAM BUSINESS ACCOUNT

Download the Instagram app and sign up for an account for your Dental Practice. Instagram is optimized for posting from a mobile device, so you’ll need to set up and use the account from a phone or tablet. You can download the app in the Apple or Android store.

  • Select a Username and Password – When you sign up, be sure to use a business email address, and choose your Username and Password. By using your Dental Practice’s name as your username, you can make it easy for patients to locate you as well as create consistency across all your social media platforms.

  • Upload a Profile Photo – Choose a professional image, company logo, or photo of your facility. Remember, these photos will be quite small, so making sure that it’s high quality is important! Since the photo will be cropped into a circle, square photos work best.

  • Add your Website – This will be the only clickable link on your profile. Many users link to their website or to their latest promotional or event information.

  • Update your Bio – Similar to Facebook’s Description, use this section as your elevator pitch, keep it short and sweet with information about services offered or your Center’s slogan or tagline.

  • Switch from a Personal Account to a Business Account – click the three lines in the top right corner of your profile and select “Settings” from the menu. From here, select “Account” and “Switch to Professional Account.” Finally, select “Business” and get ready to go! It’s important that you make this switch to take advantage of call, text, and email buttons available for business accounts.

  • Add your Business Category – when setting up your account, you’ll need to select the category that best describes your business. With nearly 1200 Instagram business categories to choose from, take a few minutes to decide the best description for your Center. Whereas Facebook allows for 3 categories, Instagram only allows you to choose one, although you can change this at any time.

RACK UP THOSE BONUS POINTS!

There are a few other tools that you can use within your Instagram profile to optimize your details and make it easier for patients to locate and follow your page, increasing the potential to turn these followers into patients. 

  • Link your Facebook Page – by linking your Facebook and Instagram pages, you’ll be able to cross-post between the two platforms and take advantage of the advertising options available through Ads Manager. The User account and email address associated with your Instagram Page must also be listed as an Admin on your Facebook page (another plus for using consistency across all platforms). Click on Edit Profile and select Page under Public Business Information. Select Connect and Existing Page and click Done after you have selected your Business Facebook page.

  • Add Buttons – Instagram makes it easy for users to communicate with businesses by allowing buttons to be added to business profiles to call, text, or email the business. Tap ‘Edit Profile’ and navigate to ‘Business Information”, then ‘Contact Options.’ Double check that you have properly added your practice phone number, email & address entered. Under ‘How would you like to be reached?’ select the appropriate button for the option you would like on your profile. Click save!

  • Expand your Links – Yes, we’ve said that your Bio contains the only clickable link on your Instagram page, but behold the power of the internet. There’s a workaround. Tools like linkein.bio or linktr.ee allow you to set up a page and customize a layout to provide several links to your followers when they click on your Bio link. This lets you create an online database of links from former posts, encouraging users to do a deep dive in your content.

We’ve talked more about various social media tools that can help you engage your target audience, from post content and timing to hashtags and more. Like with any other platform, your posting strategy will have an effect on your ability to gain followers. You’ll want to engage your audience by posting just often enough to stay active on their News Feed, but without clogging up their feed with redundant or generic posts. 

Strategy Meeting

Looking for additional help?

Instagram allows Dental Practices to capture their audience on a highly interactive social media platform. Developing your online strategy with the professionals at Firefly Marketing, we help you to take the steps necessary to turn your followers into patients.

Let’s Talk!