Ways To Attract More Families To Your Dental Practice
Along the same lines as the age-old question: Which came first, the chicken or the egg?, when marketing your dental practice to families, do you focus on dental care for the adults or the children? For both, you’re really trying to attract the parents, but as far as who’s going to be the first patient, well, there’s a few ways to approach that…
WHO’S MAKING THE APPOINTMENTS?
When developing your marketing strategies, the best way to get new dental patients revolves around the person who’s making the appointments for the family. Commonly, in a two-partner household, one parent takes the lead when it comes to maintaining the family calendar, from extracurricular activities and team practices, to birthday parties and healthcare appointments. A juggling act even on the best of days, caregivers can alleviate some of the headache by relying on one practice for all members of the family.
ADAPTING THROUGH THE AGES
Expanding your services beyond care for patients of all ages, today’s dental practices need to stay on the forefront of the needs of today’s busy families in order to attract new patients.
Today’s families move at a breakneck speed, making marketing a fluid enterprise that must constantly respond to their need for high-quality, but also convenient, care.
Get Social