Social Media Marketing For Dental Practices

Between scrolling through news feeds and browsing videos, you can capitalize on the 145 minutes people spend on average on social media with a strategic dental practice social media marketing campaign that brings awareness for your practice right into the hands of your potential patients. Over 53% of the world’s population is active on social media, so it’s a reasonable strategy to meet them in their comfort zone.

Social Media allows users to communicate with one another, building relationships and boosting your brand identity. Using real-time content, social media offers one of the most responsive, rapidly changing avenues to engage your patient base. An online billboard for your dental practice, patients can easily scroll through previous posts and receive a fairly thorough understanding of your practice’s atmosphere, personnel, and what they can expect when they walk through your doors. With a variety of platforms available, it is important to recognize where your audience is browsing and maintain an active presence. Going beyond your organic outreach with your content, paid social media advertising allows you to further broaden your reach to potential patients in your area.

Facebook, Instagram, YouTube and Twitter have among the highest user engagement statistics, but it is important that you choose a platform that makes sense for your practice. We’ve talked in more detail about the benefits of Social Media, but let’s take a look at some of the ways each of these top platforms could be utilized for your dental practice social media marketing strategy.

When it comes to ads, promotions, and social media posts, 66% of consumers feel that there is too much repetition in digital marketing, so it is important to properly create posts with various topics of interest. Your posts should respond to changing patient needs, highlighting advancement in treatments and trends in dental care as well as posting content that allows you to make an emotional connection with your patients.

Creating a community with your online presence, interacting with your followers strengthens the desire that many patients feel for a connection with their healthcare providers. Social Media marketing allows your dental practice to directly engage on a personal, approachable level.