Book More Appointments: How To Create Landing Pages For Your Med Spa

THE HEADLINE – The first thing your viewers will read, create a headline that clearly describes your product or service. Able to stand on its own, you can also use a supporting headline to reinforce the thought.

THE CONTENT – Expand on the information that got them to your page in the first place. This is why they’ve clicked on the link, after all. Describe the features and benefits of a specific treatment that you’re highlighting and answer any common questions that could prevent a patient from taking the next step to book their appointment.

THE GRAPHICS – Whether you’re using a static image or a video, convey emotion with this visual element that directly relates to your content.

THE FORM – Make your Call-to-Action easily identifiable to achieve the ultimate goal of your page, converting a prospect into a patient. Call to actions can either be a form on your page or a button that links to a booking feature that makes your practice accessible regardless of the hour.

THE PROOF – Reinforce the benefits of your med spa treatments with comments and testimonials from patients currently using your services. Reach out to loyal patients for reviews and tout the success of their experience.

SET YOUR AVAILABILITY – Share the days and times that you offer appointments. You can utilize this for multiple practitioners in your office, easily preventing overbooking treatment rooms. Add buffer times before and after appointments to ensure that you have time to properly clean and sanitize in preparation for the next patient and avoid rushing during patient turnover.

LIST YOUR SERVICES – Going hand in hand with your availability, list the services available and assign treatment durations to each. You can choose to only offer certain treatments at certain times of the day, allowing you to prevent scheduling time consuming services just before lunch or at the end of the day.

CREATE DOCUMENTS – Optimize your patient interactions by uploading new client intake forms that allow patients to complete and submit prior to their arrival. If you have specific prep or aftercare instructions, or even FAQs, you can create automations that send patients the proper documents before or after their visit.

CUSTOMIZE REMINDERS – Prevent no-shows and forgotten appointments with appointment reminders and follow-ups. Choosing from text messaging or emails, you can also use this feature to retarget patients who may be putting off services or haven’t realized how much time has passed since their last visit.