DIGITAL ADVERTISING OPPORTUNITIES FOR PLASTIC SURGEONS

WEBSITE – The cornerstone of your online presence, all roads should lead back to your website. Use landing pages, blogs, infographics, and other content marketing pieces to provide your patients with the information that they are seeking. Create pages for each of the treatments that you offer in order to maximize your SEO exposure and make it easy for patients to learn more.

BLOGS – A dynamic approach to creating content, regular blogs provide a multi-pronged marketing opportunity through both SEO and social media cross-promotion. Through keyword research you can stay at the forefront of online search inquiries and create content that directly responds to that need.

FACEBOOK – While considering it the “Grandaddy of Social Media” may be giving it a bit of latitude, Facebook has adapted to the ever-changing landscape of online interactions. Whether using social media to connect with friends and family, follow businesses and other points of interest, or step onto that proverbial soapbox to tout whatever product, opinion, or agenda is on their mind, users can engage in a number of ways.

INSTAGRAM – Coupled with the advertising abilities presented by Facebook Ad Manager, Instagram may be one of the most important social media platforms in your arsenal, from showcasing Before and After photos to creating Stories and Reels that provide an up-close-and-personal view of your practice.

RADIO – Now that we’re all back in our cars and offices, our radios are getting a workout once again, whether helping to pass the time while commuting or when we are in our office cubicles. Radio advertising offers a break in the programming and takes advantage of a captive audience, even going so far into subliminal messaging while we may “zone out” while doing other tasks. In addition to providing information between songs, many radio stations will invite guests to discuss community events, promotions, and other newsworthy happenings in the area.

PODCASTS – Going beyond a 30-second spot or occasional guest appearance, stepping into the realm of podcasting offers a unique platform for plastic surgeons to reach potential patients. While you may not necessarily want to set up your own channel and commit to regular episodes, there are many opportunities that exist to broaden your online presence through co-hosting and guest appearances on medical podcasts to tout the latest and greatest techniques offered by your practice.

TIKTOK – Using a mobile device to create short-form videos, TikTok allows users to portray their personality in a unique way. For plastic surgeons, this allows you to promote your practice with bite-size information and education in an entertaining way. Creating multiple posts throughout the day, this makes a great avenue for social media takeovers and behind the scenes videos that brings familiarity to your practice and lets patients see a less buttoned-up version of yourself.

YOUTUBE – Take advantage of longer-format video, whether by creating a channel for your practice to showcase more in-depth videos and information about the procedures you offer, or using the Google Ads platform to interject video advertisements into your audience’s viewing experience. With a number of methods to integrate your ads, you can choose from skippable in-stream ads, bumper ads and non-skippable in-stream, in-display ads, and overlays and banners.