CREATING ENGAGING CONTENT FOR SOCIAL MEDIA: MED SPA EDITION
A marketable alternative to plastic surgery, med spas provide a number of non-surgical procedures and therapies designed to let patients bring forward their best self. Taking med spa social media to new levels using before and after photos allows practices to promote their services on platforms that are designed for visual content.
HOW TO MAKE BEFORE AND AFTER PICTURES
Seeing is believing, so photos are a good way to tout the effectiveness of your procedures. We are all quick to grab our phones to capture our memories, manipulating the photo for the perfect angle, perfect light, and perfect background, whether we are trying to either show our subject in its best light, or mask a slight imperfection. When promoting your med spa through before and after photos, the rules that we use to capture our candid moments just don’t apply.
COMMON MISTAKES TO AVOID
You don’t have to be a professional photographer to take great photos! Create a photography style and stick to it, grabbing the attention of those scrolling by and getting their eyes on your posts.