8 LEAD GENERATION TIPS TO GROW YOUR DERMATOLOGY CLINIC
Determining how to get more patients in your clinic revolves around creating an online community of leads and then turning those leads into patients. Whether you are gaining followers on your social media channels, boosting advertisements to various users, or capturing interest with newsletter signups, there are a number of strategies you can use that are designed to reach your audience.
BUILD TRACTION
Expanding your patient base doesn’t happen overnight, so it’s all about the long game. Using the Lead Generation Funnel to distinguish reputable marketing strategies, it is crucial that your audience is well cared for from the first interaction through booking their appointment with your practice. (There’s a whole conversation about patient retention, but that’s for another day.
AWARENESS
SEO/SEM, Social Media, Paid Advertisements, Public Relations
DECISION
Email Marketing, Retargeting, Promotions
ACTION
Booking Links, Reviews and Referrals, Social Media