7 Email Marketing Tips For Dentists
Although social media is a highly interactive channel useful for digital marketing, email maintains its integral place in the strategy that all healthcare providers, not just dentists, use for both ongoing communications and marketing efforts. It is important that your emails stand out in your patient’s inbox, especially when you consider that the number of emails sent and received globally is expected to reach 333 BILLION in 2022!
Tips For Effective Emails
When you consider the types of patients that your dental practice serves, it will be very easy to see that a one-size-fits-all approach may not be the best way to establish a personal connection. Luckily, creating segmented contact lists and adding automation to your email practices makes it easy to reach out to patients, whether it’s to remind them of an upcoming appointment, or to send further information about a webpage that they have recently visited. Let’s review a few tips for dental email marketing that will put you ahead of your marketing game and keep your emails out of the trash.
Keep It Going
Creating a regularly distributed newsletter allows you to include holiday reminders, product and service launches, and other topics that are relevant to your patients. Using email to ask for feedback through surveys or requesting reviews increases the patient experience and allows you to use real-world interactions to promote your practice.